Last updated on May 10, 2024
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Know your worth
2
Be transparent and consistent
3
Handle objections and questions
4
Negotiate and compromise
Be the first to add your personal experience
5
Follow up and confirm
Be the first to add your personal experience
6
Deliver and exceed expectations
7
Here’s what else to consider
Be the first to add your personal experience
As a motivational speaker, you have a valuable service to offer to your clients. You inspire, educate, and entertain your audience with your stories, insights, and strategies. But how do you communicate your value and your expectations to your clients when it comes to your fees and terms? How do you avoid awkwardness, confusion, or conflict when negotiating and setting your fees? In this article, you will learn some practical tips on how to confidently explain your fees and terms to clients and get paid what you deserve.
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- Priyabrataa Ganguly Motivational Speaker II Political Analyst (Politicsarca) II Poet II Video Creator
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- Jordan Steves Business Professional with a Bachelor's Degree from Pacific Lutheran University and 10+ years of experience in Public…
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- Gerald Casares, MBA Inspiring Leader | Powerhouse Program Manager | Avionics Electronics Repair Expert
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1 Know your worth
The first step to confidently explain your fees and terms to clients is to know your worth as a speaker. This means having a clear idea of what you bring to the table, what problems you solve, and what results you deliver. It also means doing some market research and benchmarking your fees against other speakers in your niche, industry, and region. Knowing your worth will help you set realistic and fair fees that reflect your value and experience, and that you can justify and stand behind.
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- Priyabrataa Ganguly Motivational Speaker II Political Analyst (Politicsarca) II Poet II Video Creator
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I think clients are very important for all and we must focus on to build a healthy relationship with them.First, before speaking to any client we must prepare ourselves on what we will speak about and what are our priorities.Second, when we will talk to our client regarding fees and other terms, we must speak in a professional manner and must ask for fees that is required, not more than that.Third, we should clear all issues regarding conditions by giving them a notice where we both agree, and our signatures must be there.
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- Jordan Steves Business Professional with a Bachelor's Degree from Pacific Lutheran University and 10+ years of experience in Public Speaking, Client Management, Team Building, and end-end Event Planning
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F.B.A - features, Benefits, Advantages At the end of the day, buyers understand fees if it makes sense in the big picture. Fees such as, delivery staff, gas, site management, etc. If it feels reasonable, they'll most likely accept it.But with great power comes great responsibility. You need to keep your fees realistic, and believe in them yourself.
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- Gerald Casares, MBA Inspiring Leader | Powerhouse Program Manager | Avionics Electronics Repair Expert
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Like the article says confidence is the key. You need to be transparent. Start off by saying what you offer and how you compare what the industry standard fee is for your services. Then deviate on what makes you special and different from the norm.
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- Victor Rivas Umana
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I think the best way to explain fees and terms to your client or customer base is to explain what the problems are that exist and how your services can help address them in order to establish and build the value you feel your services provide. As a former competitive debater in high school, college and current public speaking coach for primarily middle and high school students, the most effective thing I found to convince adjudicators as well as new clients is to first establish there is a problem that needs to be addressed, make them care about that problem enough for them to take action and provide them with the solution to address that problem. If those steps are not followed in competition or a sales pitch that you'll be successful.
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2 Be transparent and consistent
The second step to confidently explain your fees and terms to clients is to be transparent and consistent in your communication. This means having a written speaker agreement that outlines your fees, terms, and conditions in detail, and sharing it with your clients as early as possible in the booking process. It also means being clear and honest about what is included and what is not in your fee, such as travel expenses, materials, customization, etc. Being transparent and consistent will help you avoid misunderstandings, surprises, or disputes later on.
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- Kathryn Fahrion, JD, MS Mediator and Educator
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I find confidence in transparency because, even if you have fears that hearing your fees, terms, or process might turn a client away, what you're really doing is respecting both their time and yours. If this is not a good fit, better for everyone to know that early in the process to seek better options. If there's room for negotiation on either side, also better to explore that discussion before anyone involved would get frustrated by sunk resources or derailing an ongoing project. Reminding yourself how you are helping potential clients by being upfront can make it easier to both be clear and build a positive reputation for that consistent transparency.
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3 Handle objections and questions
The third step to confidently explain your fees and terms to clients is to handle objections and questions professionally and respectfully. This means listening to your clients' concerns, needs, and budget, and acknowledging them without being defensive or apologetic. It also means being prepared to answer common questions and objections, such as why your fee is higher than others, what value you add, or what flexibility you have. Handling objections and questions will help you demonstrate your expertise, credibility, and confidence as a speaker.
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- Angela Stepter B2B Customer Experience - Experienced seeking full-time opportunity
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One thing I've found helpful is to encourage your prospective client to share their questions and objections with you as soon as they're read through the fee structure. This way you can handle their concerns early and clear up any confusion before you arrive at your event. There shouldn't be any confusion about your expectations or theirs when it's time to write the check. Don't set yourself up for a bad experience by leaving unanswered questions on the table before your event starts. This could lead to your fee expectation not being met.
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4 Negotiate and compromise
The fourth step to confidently explain your fees and terms to clients is to negotiate and compromise when necessary and appropriate. This means being open to finding a win-win solution that works for both parties, such as offering a discount for multiple bookings, adding a bonus service, or adjusting the scope or format of your presentation. It also means knowing your bottom line and being willing to walk away if the deal is not fair or profitable for you. Negotiating and compromising will help you build rapport, trust, and loyalty with your clients.
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5 Follow up and confirm
The fifth step to confidently explain your fees and terms to clients is to follow up and confirm the agreement in writing. This means sending a confirmation email or letter that summarizes the key points of the agreement, such as the date, time, location, fee, payment method, cancellation policy, etc. It also means requesting a signed contract and a deposit or invoice as soon as possible to secure the booking. Following up and confirming will help you finalize the deal, reduce the risk of cancellation, and ensure a smooth delivery.
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6 Deliver and exceed expectations
The sixth and final step to confidently explain your fees and terms to clients is to deliver and exceed expectations on the day of your presentation. This means showing up on time, prepared, and professional, and delivering a high-quality, engaging, and impactful presentation that meets your clients' goals and your audience's needs. It also means following up after the presentation, asking for feedback, testimonials, and referrals, and thanking your clients for their trust and support. Delivering and exceeding expectations will help you justify your fees, terms, and value, and increase your chances of repeat and referral business.
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- Victor Rivas Umana
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Providing a quality service is key to growth! I found from my experience making your client excited to join your speaking classes or learning sessions will make them want to share that with others and you will not have to worry about marketing as much!
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7 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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