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1
Know your products
2
Listen and empathize
3
Personalize and customize
4
Solve problems and overcome objections
5
Add value and upsell
Be the first to add your personal experience
6
Build relationships and loyalty
7
Here’s what else to consider
Making retail customers happy is not only good for business, but also rewarding for salespeople. Happy customers are more likely to buy, return, and refer others to your store. But how do you create a positive and memorable shopping experience for your customers? Here are some tips to help you master the art of retail sales.
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- Lyn Phillips Markets Investor-Trader | Retail Dept Stores Regional Ops Director | Multi-District Field Support Mgr | Store Leader
18
- Matt Ville Shift Lead at Best Buy with expertise in Customer Experience
10
- Quincy Jones Chairman at Vanguard Citizen Services
9
1 Know your products
The first step to making retail customers happy is to know your products inside and out. You should be able to answer any questions, demonstrate features, and suggest suitable options for different needs and preferences. Customers appreciate salespeople who are knowledgeable, confident, and helpful. They also trust salespeople who can honestly admit when they don't know something and offer to find out or refer them to someone who does.
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- Lyn Phillips Markets Investor-Trader | Retail Dept Stores Regional Ops Director | Multi-District Field Support Mgr | Store Leader
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Focus 100% on the customer facing you. Stop all tasks, we know frontline workers are doing way more with less time and resources, but nothing is more important than assisting the public directly. More customers will leave without a purchase if not engaged, and never return.
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- Quincy Jones Chairman at Vanguard Citizen Services
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Making customers happy is by understanding their perspective. I talk to them as if they're my mom/sister/brother/grandma/etc. Expert knowledge of making a complex solution seem simple is difficult to master but once you do can elevate not only interaction, but also the customers way of thinking how to solve this and other problems in their life.
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- Chad Wyman District Manager at Steinhafels Furniture
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In my experience treat customers treat customers as well or better then you would want to be treated! I also teach the teams I work with to listen twice as much as they talk. If you do this the rest will come a lot easier. Product price no of the rest matters if they don’t trust in the experience that they are given!
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See AlsoBest Ways to Attract New Customers to Your Retail Store | SimpleTexting7 Ways to Improve Customer Flow Management | Tensator GroupClientbook · The seven habits of successful retail sales associatesWhat Defines Good Customer Service in Retail?Insightful
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- Rebecca Pletner Owner/Esthetician Secret Service Beauty
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The Customer is always right! Even if they are wrong, you need to establish a rapport and relationship with your customers so they feel good about purchasing from your brand. They should always feel good and happy at any experience with your product and brand. The only experience you should leave them with is feeling like the money they spent was worth it. The moment they feel like they had a bad experience can greatly impact your business and can deter future customers from buying or even trying anything out from your brand, so its crucial from start to finish of any sale you meet their expectations.
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- Elva Meadows Experienced Real Estate Agent at Revel Realty
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To excel in sales across any field, the key lies in understanding your customers' needs and building strong relationships. Listen attentively, ask the right questions, and tailor your solutions to their unique requirements. Always prioritize transparency and build trust in your interactions. Keep your product knowledge up-to-date, and stay consistent. Happy customers not only return but become your brand's biggest advocates.
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2 Listen and empathize
The second step to making retail customers happy is to listen and empathize with them. Customers want to feel heard, understood, and valued. They don't want to be interrupted, ignored, or pressured. You should pay attention to their verbal and non-verbal cues, ask open-ended questions, and repeat back what they say to show that you are listening. You should also empathize with their emotions, needs, and goals, and express genuine interest and care.
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- Cynthia (Leah) Lasala President NATULIQUE Texas and Barbarian North America
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In my experience I find when you give themInfo they were not expecting. Get them engaged in there shopping experience through being welcoming fun knowledgeable informative and fun!
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People only do business with people they like, know and trust building relationships by third party stories building rapport and listening and using what they say adding it like ammo and get the why or how and finding the best results to fix or resolve the issue they are facing
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- Ashish Singh Communication | Collaboration | GrowthLinkedin Top Voice
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Customers are just other human beings. All principles of human behaviour apply to them. A great sale is a combination of asking the best questions and listening to their heart. Remember! What we have is not important, what is needed is important.
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3 Personalize and customize
The third step to making retail customers happy is to personalize and customize their shopping experience. Customers like to feel special and unique. They don't want to be treated like a number or a generic buyer. You should use their names, remember their preferences, and tailor your recommendations and offers to their specific situations. You should also surprise and delight them with unexpected gestures, such as free samples, discounts, or thank-you notes.
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- Matt Ville Shift Lead at Best Buy with expertise in Customer Experience
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I interact with every customer in a very different way. I personalize the interaction by introducing myself and addressing them by their names (people like to hear their names) in conversation. A sense of humor goes a long way as well, you never know what kind of day someone is having so I also incorporate some light banter to keep things bright and interesting. Customers want to feel like people and not products. You can strike a very powerful balance remaining professional yet personable and down to earth
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- Shristi Kumar Microsoft MVP // 200k+ Instagram Followers // Sales Ops Professional // Sales Strategy // Operation Planning // Vendor Management // Ex-IndiaMART // Ex- FirstCry.com
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When a customer is happy, they become a powerful word-of-mouth marketer for your business, which is fantastic because it helps your business grow without spending extra money on marketing. This happens when a brand offers good discounts, provides free samples, and delivers excellent customer service, especially when customers encounter issues.
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4 Solve problems and overcome objections
The fourth step to making retail customers happy is to solve problems and overcome objections. Customers may have doubts, concerns, or complaints that prevent them from buying or enjoying your products. You should be prepared to address these issues and provide solutions that satisfy them. You should also anticipate and prevent potential problems, such as out-of-stock items, long queues, or faulty products. You should always apologize, take responsibility, and follow up on any problems or complaints.
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- Shristi Kumar Microsoft MVP // 200k+ Instagram Followers // Sales Ops Professional // Sales Strategy // Operation Planning // Vendor Management // Ex-IndiaMART // Ex- FirstCry.com
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Customers expect quick and efficient service. They want their problems resolved quickly without waiting for a long time. When issues are resolved promptly, customers are more likely to have a positive perception of the brand and are more likely to remain loyal
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- Matt Ville Shift Lead at Best Buy with expertise in Customer Experience
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I believe in Solutions Based Conversations, a lot of frustration customers face most of the time comes down to semantics or he say she say, when actually none of that actually helps the customer. So I hear the customer out and zero in on the actual problem and offer immediate solutions or alternatives, this helps move the conversation away from complaints to problem solving. It really calms the customer down when they feel like you’re working alongside them to figure out the same problem that they have
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5 Add value and upsell
The fifth step to making retail customers happy is to add value and upsell. Customers want to get the best value for their money and feel good about their purchases. You should highlight the benefits and advantages of your products, not just the features and prices. You should also suggest complementary or upgraded products that enhance or improve their purchase, not just increase your sales. You should always focus on the customer's needs and wants, not your own.
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6 Build relationships and loyalty
The sixth and final step to making retail customers happy is to build relationships and loyalty. Customers want to feel appreciated and respected, not just as a one-time buyer, but as a long-term partner. You should thank them for their business, invite them to come back, and follow up with them after the sale. You should also reward them for their loyalty, such as with loyalty programs, referrals, or reviews. You should always aim to exceed their expectations and make them your advocates.
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- Kayla Gawlik Driven by the power and importance of sport. Experienced sport administrator looking for next full time opportunity to create lasting impressions on communities.
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Everyone has something they want to talk about that opens to connection if they're in front of you. Some may be the product they are coming in for (questions they have, misconceptions you can address, industry trends, etc) and others may just be craving human connection during this activity of their day. Always go in with the mindset of connecting and helping and success will follow!
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7 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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- Mark Hines Future VP of Sales For A Better World AI Enthusiast : Prompt Engineer : Digital Creator
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I found that going beyond the scope of one’s job duties usually results in customer satisfaction and loyalty. For example, a patient forgot to include taxes on their medicine, leaving them $10 short. Unable to find any more money in their wallet or pockets, I took $10 out of my wallet to finalize the order. Customer returns the next day and left me $20.Example 2, a patient was $3 short, so I reach in my tip cup to cover it. They exclaimed, ‘This is why I skip other stores closer to my house to come here.’Example 3, a patient was wheelchair-bound and couldn’t use his hands effectively. I swapped his cartridges for his inhaler device to save him time and effort. He appreciated the gesture. Serving others is a fundamental aspect of retail.
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Energy with a splash of enthusiasm, honesty and communication. In my retail days, I had more return business than walk-ins, because I treated the customers with respect. It was fun having a group of customers following me around the store, interacting as I answered questions & provided solutions. Ask questions about what they need and how they plan to use it, this was technology retail, but still transfers. Retail is the easiest gig you’ll ever do, the customer came to you, so 99% of the time it’s a guaranteed sale. Be honest, earnest, and provide information in a way that doesn’t belittle or undermine their intelligence. Don’t pigeonhole them into buying what you want them to, offer options and you’ll have regulars for life.
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