- All
- Marketing
Powered by AI and the LinkedIn community
1
B2B vs B2C segmentation
2
B2B vs B2C targeting
3
B2B vs B2C segmentation criteria
Be the first to add your personal experience
4
B2B vs B2C segmentation methods
Be the first to add your personal experience
5
B2B vs B2C targeting strategies
6
Here’s what else to consider
Be the first to add your personal experience
Segmenting and targeting customers is a crucial step in any marketing strategy, whether you are selling to businesses (B2B) or consumers (B2C). However, the criteria and methods for doing so can vary significantly depending on your market. In this article, you will learn how to segment and target B2B customers versus B2C customers, and why it matters for your marketing success.
Top experts in this article
Selected by the community from 6 contributions. Learn more
Earn a Community Top Voice badge
Add to collaborative articles to get recognized for your expertise on your profile. Learn more
-
13
- Tania Aguirre Talent Acquisition Manager | Skilled in People Operations, Recruitment Strategy, and Relationship Building
9
- William T Cooper GenAI Business Strategist - $1 Billion in Sales
7
1 B2B vs B2C segmentation
B2B segmentation is the process of dividing your potential business customers into groups based on their characteristics, needs, and behaviors. B2C segmentation is the same, but for individual consumers. The main difference is that B2B segmentation tends to focus more on organizational factors, such as industry, size, location, decision-making process, and budget. B2C segmentation, on the other hand, tends to focus more on personal factors, such as demographics, psychographics, lifestyle, and preferences.
Help others by sharing more (125 characters min.)
- Tania Aguirre Talent Acquisition Manager | Skilled in People Operations, Recruitment Strategy, and Relationship Building
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
An Insight That Has Driven Success: Integrating Psychographics into B2B - Don't forget that behind every business are people with personal values, attitudes, and behaviors. A software company I know integrated psychographics into their B2B segmentation strategy, focusing on potential clients’ attitudes towards digital transformation. This approach resulted in improved customer acquisition rates by aligning with clients' core values.
LikeLike
Celebrate
Support
Love
Insightful
Funny
9
- William T Cooper GenAI Business Strategist - $1 Billion in Sales
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
After working with several thousand B2B, B2C, and D2C companies during the past twenty-five years, several general principles become evident.Implement Facebook, Instagram, and TikTok Posts for B2C goods, especially on eCommerce sites and local B2C businesses. These social media sites can be used for lower-priced B2B items that do not require human interaction to be sold.Implement a LinkedIn Sales Methodology for larger B2B and B2C sales if a personal presentation is required to close the prospect. LinkedIn is THE social media site for B2B leads and sales.Twitter can be used for either B2C or B2B companies depending if a person or a website is the better sales conversion point.
LikeLike
Celebrate
Support
Love
Insightful
Funny
7
- Stefan Michel Professor of Management, Ph.D.
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
While B2B and B2C segmentation differs on many dimensions, what I have found as a consultant and academic is the following common pattern: most markets consist of four segments: a *premium* or innovator segment with a high willingness-to-pay, a *value-seeking* segment that optimizes the value/cost ratio, a *price-seeking* segment that always buys at the lowest price and shows no loyalty and a "non-buyer" segment. I always include the non-buyer segment in our analysis. First of all, we can learn from them, and secondly, we might convince them to buy if we can offer the right value proposition for them.
LikeLike
Celebrate
Support
Love
Insightful
Funny
5
-
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
At the end off the day, a B2C decision is an individual making a decision on what he/she wants for himself/herself ONLY. It's emotionally driven and is a much shorter time to decision. With B2B, a group is making decisions on behalf of an organization, creating more bureaucracy, longer time lines, and more logical thinking in the decision.
LikeLike
Celebrate
Support
Love
Insightful
Funny
1
2 B2B vs B2C targeting
B2B targeting is the process of selecting the most attractive and profitable segments to market your products or services to. B2C targeting is the same, but for consumers. The main difference is that B2B targeting often requires a more tailored and personalized approach, as business customers tend to have more specific and complex needs, longer and more involved buying cycles, and multiple stakeholders and influencers. B2C targeting, on the other hand, often requires a more mass and standardized approach, as consumers tend to have more general and simple needs, shorter and more impulsive buying cycles, and fewer or no intermediaries.
Help others by sharing more (125 characters min.)
-
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
Right now it's all very blended because when we're doing any sort of advertising, especially on digital, we're looking at consumer behaviors. It's 1 person that's viewing the content, and he/she may be viewing as an individual or thinking about their business...this makes it extra tricky and why the lines are VERY blurry in a digital world.
LikeLike
Celebrate
Support
Love
Insightful
Funny
13
3 B2B vs B2C segmentation criteria
When segmenting B2B or B2C customers, the criteria you use will depend on your product or service, your market, and your objectives. Common criteria for B2B segmentation include firmographics (industry, size, location, revenue, and growth), needs (problems and how your product can solve them), behavior (actions, reactions, and interactions with your product), and decision-making (processes and roles of people involved in buying). For B2C segmentation, common criteria include demographics (age, gender, income, education, and occupation), psychographics (personality, values, attitudes, and interests), lifestyle (habits, activities, and preferences), and benefits (convenience, quality, or status).
Help others by sharing more (125 characters min.)
4 B2B vs B2C segmentation methods
The methods used to segment B2B or B2C customers depend on the data and tools available, as well as the desired level of detail and accuracy. Cluster analysis is a statistical technique that groups businesses based on similarities and differences across multiple variables. Account-based marketing is a strategic approach that treats each business as its own market. Predictive analytics is a data-driven technique that uses historical and current data to identify and anticipate future behavior and needs. For B2C segmentation, geographic segmentation divides consumers based on location, RFM analysis ranks them based on recency, frequency, and monetary value of their transactions, and persona development creates fictional profiles of ideal consumers based on their characteristics, needs, and motivations.
Help others by sharing more (125 characters min.)
5 B2B vs B2C targeting strategies
The strategies you use to target your B2B or B2C segments will depend on your value proposition, competitive advantage, and resources. For B2B targeting, consider niche marketing, which focuses on a narrow and specific segment; relationship marketing, which builds loyal relationships with customers; and content marketing, which educates and engages customers with relevant content. For B2C targeting, mass marketing reaches a large and diverse segment with a uniform message; segmented marketing targets different segments with different messages; and personalized marketing tailors the message to each individual consumer.
Help others by sharing more (125 characters min.)
- Jean-Paul LaCount Data-Driven Growth and Marketing Leader
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
As far as strategies and methods, Account Based Marketing (ABM) is becoming the standard for enterprise B2B given the effectiveness of connecting and establishing relationships with target accounts.
LikeLike
Celebrate
Support
Love
Insightful
Funny
3
6 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
Help others by sharing more (125 characters min.)
Marketing
Marketing
+ Follow
Rate this article
We created this article with the help of AI. What do you think of it?
It’s great It’s not so great
Thanks for your feedback
Your feedback is private. Like or react to bring the conversation to your network.
Tell us more
Tell us why you didn’t like this article.
If you think something in this article goes against our Professional Community Policies, please let us know.
We appreciate you letting us know. Though we’re unable to respond directly, your feedback helps us improve this experience for everyone.
If you think this goes against our Professional Community Policies, please let us know.
More articles on Marketing
No more previous content
- Your marketing strategy takes a sudden turn mid-design. How will you adapt to ensure project success? 3 contributions
- Your brand story is misunderstood by the public. How can you clarify your message effectively? 1 contribution
- Balancing influencer relationships and budget constraints in marketing campaigns: How do you make it work? 2 contributions
- You're overwhelmed with customer feedback. How do you decide which to address first for maximum brand impact? 2 contributions
- You're stuck in a traditional marketing role. How can you pivot to excel in digital marketing? 1 contribution
- Balancing sales goals and brand-building initiatives is tough. How can you find the perfect harmony? 3 contributions
- Your brand is facing a social media backlash. How can you use it to highlight your responsiveness? 7 contributions
- You're striving to incorporate customer feedback into your SEO strategy. How can you ensure its accuracy? 11 contributions
- You're torn between creativity and data in marketing. How do you find the perfect balance? 7 contributions
No more next content
Explore Other Skills
- Market Research
- Digital Marketing
- Social Media Marketing
- Advertising
- Digital Strategy
- Content Marketing
- Public Relations
- Search Engine Marketing (SEM)
- Brand Strategy
- Branding
More relevant reading
- B2B Marketing Strategy What are the best sources and methods for conducting B2B market segmentation and targeting?
- Marketing Analytics What are the best ways to optimize your segmentation and targeting models?
- Management Consulting What are the most effective ways to communicate a segmentation and targeting strategy to clients?