What Were Your Predictions?
Every year in December Pantone passes the much awaited title to a new hue. It should be noted that there’s purpose in all hues chosen. This isn’t just an annual routine done, it’s actually very meaningful. Each color of the year encompasses something about fashion, decorating and design trends while also reflecting "what's needed in our world today," the Pantone Color Institute's vice president, Laurie Pressman mentioned.
Taking inspiration from pop culture, the late great Prince and Jimi Hendrix, and the tense political climate, combining red and blue, the 2018 the Pantone Color of the Year was Ultra Violet. The Ultra Violet hue signifies originality, futuristic and visionary thinking. Its bold hue made it known that the future was here:
