Google AdMob is known to be one of the best platforms for mobile app monetization. However, estimating the ad earnings depends on a lot of factors.
- Users
- Impression
- Installs
- Clicks
- Format Of the Ad
- Located Country of The User
On average, Google’s Admob offers 20 cents to 50 cents on every 1000 impressions on a banner ad. But with only 100 daily active users (DAU) getting 1000 impressions is doubtful.
Because this completely depends on how long a user stays on the mobile app to view the same ad multiple times. Typically, an ad refresh interval is of 60 seconds or more, this means your users need to spend at least 6 to 7 minutes to view 10 ads.
However, users do not stay within an app for that long, unless it is a gaming app. On the other hand, suppose a few of the users happen to click on the ad, then the ad earnings will increase.
Another matter of consideration is the format of the ads. While the interstitial ads calculated eCPM will be more, normal banners drive lesser impressions.
The eCPM is also low for banner ads, whereas the eCPM is always better for interstitial and video ads.
Likewise, if we consider the location, the average ad earnings could be from $1 to $5 for users from tier-1 countries — that is US, UK, Canada, Australia, etc.
Whereas, if users are from tier-3 countries — such as India, Bangladesh, Pakistan, etc. then the average ad earnings could be around $1.5.
So concludingly, let’s say your app has 100 DAU and for instance, each user views 10 ad impressions every day, which equals 1000 impressions each day. Now, depending on the eCPM, ad earnings can be anywhere between $0.5 to $10.
Would you like to leverage AdMob further? Here are some benefits of Google AdMob that you may be interested to apply for and increase the ad revenue on your application.
