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Published by Sep 5, 2023
As of March 2023, nearly 50 percent of 10 millennials worldwide found influencers' recommendations of a brand or product more engaging than regular advertisem*nts. For 36 percent of the respondents, influencer recommendations were also considered more trustworthy than average ads. According to the same report, millennials ranked reliability as the most wanted quality in a brand.
Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023
| Characteristic | Share of respondents |
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