How TikTok Overtook Google as The Most Visited Website (2024)

FAQs

How is TikTok more popular than Google? ›

This follows a recent HerCampus study finding that 74% of Gen Z internet users use TikTok for search and 51% favor it over Google, primarily due to its short-form video format.

No longer Google, but social media platform TikTok is now the world's most popular search engine: nearly 40% of young people prefer the app over Google for searches, according to Google's own data.

TikTok's surge in popularity isn't just a trend; it's prompting changes in how Google operates. In 2021, TikTok outpaced Google to become the most visited website, according to Cloudflare's Top Domains Ranking.

He said the company's analysis finds that TikTok and Instagram have recently surpassed Google as the go-to sites for young people searching for businesses online.

The video platform also overtook Facebook as the most popular social media website, according to new data from Cloudflare, a web security and performance company. Move over Google — TikTok is 2021's most popular website, according to new data from Cloudflare, a web security and performance company.

Google has built its algorithm over two decades and is widely considered a more trustworthy source than TikTok. Google is also a lot faster at gathering information while also constantly trying to improve and keep up with its competitors.

Google has launched an “experimental social video sharing app”—called Tangi—for short, 60-second tutorials.

China's neighbor, India, was among the first countries to have placed restrictions on TikTok and other Chinese apps. India banned some 60 Chinese apps, including TikTok, during a military confrontation along the Himalayan border that it shares with China.

It was released in September 2016 and was the most downloaded app in the United States in October 2018. As of 2022, TikTok has over 3 billion downloads, and over 1 billion active users each month.

tiktok.com Web Traffic Statistics

Benchmark website's performance against your competitors by keeping track of key indicators of onsite behavior. In March tiktok.com received 3.64B visits with the average session duration 09:56. Compared to February traffic to tiktok.com has increased by 4.71%.

Why TikTok is the most popular? ›

The platform's diverse user base attracts users of all ages, especially younger audiences. Additionally, TikTok's popularity is fueled by its unique short-form video format, easy-to-use editing tools, and engaging content.

Because of its highly personalized nature, and ability to deliver bite-sized information in video clips, users are increasingly gravitating towards TikTok to learn, discover, and even shop. In fact, 40% of Gen Z are using TikTok for search over Google.

With its personalized feeds of quirky short videos set to music and sound effects, the app is notable for its addictive quality and high levels of engagement.

In summary, TikTok's success can be attributed to its user-friendly design, emphasis on creative expression, personalized content recommendations, and the ability to foster a sense of community through challenges and social features.