How to Analyze Market Sentiment Indicators to Grow Client Portfolios (2024)

How to Analyze Market Sentiment Indicators to Grow Client Portfolios (1)

Market sentiment can be integral in determining how stock prices move at any given time. Being able to gauge the mood of the market is a valuable skill, as it can allow you to make the most informed decisions possible when guiding client portfolios. A market sentiment indicator can help you conduct your analysis.

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What Is a Market Sentiment Indicator?

A market sentiment indicator is a tool that measures how participants in the market perceive it. Market sentiment indicators provide a framework for understanding psychological and emotional biases that may influence investor decision-making.

When market sentiment turns negative or investors feel anxious/afraid about what’s happening with the economy, that can prompt them to sell off assets. On the other hand, when sentiment is largely positive and investors feel optimistic, that can spur an uptick in buying.

The former behavior pattern can lead to a decline in stock prices and potentially contribute to increased volatility in the market. The latter, meanwhile, can push stock prices higher. Market sentiment indicators attempt to measure the trends that may arise based on investor emotions.

Types of Market Sentiment Indicators

There are several indicators advisors can use to analyze market sentiment and each one serves a different purpose. Here are seven common types of market sentiment indicators that you might consult when managing client portfolios:

  • VIX (CBOE Volatility Index). The VIX is a short-term indicator that measures volatility over the next 30-day period. Also referred to as the fear index, the VIX is designed to track the movements of the S&P 500. A high VIX suggests increased uncertainty, while a low VIX indicates that investors feel largely positive about the market.
  • Fear and Greed Index. The fear and greed index measures investor sentiment on a range from 0 to 100. A score of 0 indicates the mood is one of extreme fear while a score of 100 indicates a mood of extreme greed. The index is generally used to determine when the market may be over- or undervalued.
  • High-Low Index. The high-low index looks at the number of stocks that have reached 52-week highs and compares them to the number of stocks that are sitting at 52-week lows. As to how that corresponds to market sentiment, an index under 30 hints at a bearish mood while an index above 70 suggests investors feel more bullish about stocks.
  • Put Call Ratio. The put call ratio measures trading volumes of put options to call options. When more puts are being traded, that can indicate a bearish mood in the markets. If investors are trading more calls that suggests a bullish outlook.
  • Moving Averages. A moving average represents the average price of a stock or a stock market index over a specific period. The most commonly used moving averages track stock prices over 50 and 200 days, respectively. How these moving averages intersect with one another can tell you whether investor sentiment is trending bullish or bearish.
  • Bullish Percent Index. The bullish percent index measures the percentage of stocks within the index that are trending bullish vs. bearish. When the percentage of bullish-trending stocks is higher that indicates positive market sentiment. If the percentage is 50%, that suggests the market’s mood is neutral.
  • Advance Decline Ratio. Advance decline ratio is a technical indicator that measures participation in the markets. It’s used to find the ratio of advancing issues to declining issues and can indicate when the market is oversold or overbought.

What Market Sentiment Indicators Can Tell Advisors

How to Analyze Market Sentiment Indicators to Grow Client Portfolios (2)

Market sentiment indicators are designed to offer insight into what’s driving investor behavior. Using sentiment as an analysis tool can help you to:

  • Better understand the causes behind current trends and how long those trends are likely to last
  • Assess the performance of different investments and identify potential opportunities to grow client portfolios
  • Manage client risk exposure by identifying investments that have sparked a pessimistic mood among investors

Using market sentiment indicators can help you become more adaptable so that you can act quickly if necessary to counter rapid fluctuations in volatility. It’s important to keep in mind, however, that these indicators are not without certain limitations.

Sentiment indicators measure investor psychology, not the fundamentals of any specific stock or market sector. The way that investors feel about a particular investment or the economy may sometimes result in behaviors that don’t reflect the true nature of the market.

Investors’ perceptions of the market may be skewed by misleading news story headlines or clickbait posts on social media. As an advisor, you have to be able to filter out the noise to determine what’s happening in the markets and how it’s affecting investor sentiment.

How to Use Market Sentiment Indicators to Manage Client Portfolios

Market sentiment indicators are an often helpful—but imperfect—tool for analyzing the market. Here are some things to keep in mind when using sentiment indicators to direct your decision-making when advising clients.

  • Sentiment may be rational or irrational. Market sentiment indicators tell you what investors are feeling about the market, not why they’re feeling that way. In addition to reading the room, so to speak, you must be able to discern whether the current sentiment has any rational basis.
  • Market sentiment isn’t an exact predictor. Sentiment indicators often provide more insight into where the market has been rather than where it may be headed next. That means you can’t rely on them alone to guide investment decisions for your clients.
  • Investor sentiment is often contrarian. A market sentiment indicator may be trending bullish or bearish, but historically, outcomes don’t always reflect what investors are feeling. Taking a contrarian view of sentiment can help you identify the market top and bottom, and where the opportunities may lie.

Lastly, remember that sentiment indicators aren’t the only analysis tool you have at your disposal. Analyzing market sentiment alongside economic indicators, historical data and real-time price information are all part of a comprehensive approach to portfolio management.

Frequently Asked Questions

What Is the Best Indicator of Market Sentiment?

One of the most frequently used indicators of market sentiment is the CBOE Volatility Index or VIX. The VIX is a forward-looking indicator that measures volatility in the for the next 30 days. Movements in the VIX often mirror movements in the market, as a higher index suggests increased volatility and a lower index hints at greater positive sentiment.

How Do You Identify Market Sentiment?

Market sentiment is largely identified through adjustments in stock prices. As sentiment trends more bullish, stock prices are often driven higher as a result of more investors buying into the market. When sentiment is bearish, stock prices may drop as investors pause buying activity or sell off some of their holdings.

Is Sentiment a Contrarian Indicator?

Market sentiment indicators are often viewed as being contrarian among financial advisors and investment experts. History suggests that when sentiment is moving one way, it often results in an opposite reaction. Taking a contrarian approach can allow advisors to spot openings to capitalize on those trends for the benefit of their clients.

Bottom Line

How to Analyze Market Sentiment Indicators to Grow Client Portfolios (3)

Knowing how to analyze market sentiment indicators can help you better serve your clients day to day and in the long term. Making informed decisions becomes easier when you understand the role that psychology plays in investor behavior.

Tips for Growing Your Advisory Business

  • Connecting with new clients is central to growing a sustainable business, but it’s sometimes easier said than done. Developing an advisor marketing plan that encompasses social media, search engine optimization (SEO) and digital ads can help you cover many of the most important bases. You might also consider using lead generation tools to attract new clients to your business. SmartAsset AMP (Advisor Marketing Platform)is our holistic marketing service financial advisors can use for client lead generation and automated marketing.Sign up for a free demoto explore how SmartAsset AMP can help you expand your practice’s marketing operation.Get started today.
  • Market sentiment focuses on technical analysis so it’s important to consider where fundamental analysis fits into how you manage client portfolios. Most financial planning software programs for advisors include fundamental analysis tools as well as visualizer tools that can be helpful in decision-making. If your current software lacks these options, it may be time to consider an upgrade.

Photo credit: ©iStock.com/shironosov, ©iStock.com/nd3000, ©iStock.com/LumiNola

How to Analyze Market Sentiment Indicators to Grow Client Portfolios (2024)

FAQs

How to Analyze Market Sentiment Indicators to Grow Client Portfolios? ›

Common methods for analyzing financial sentiment

How to analyze market sentiment? ›

High/low Sentiment Ratio: One of the easiest ways to find out whether the market is in a bullish mood, or a more bearish one, is the high/low sentiment indicator. This involves comparing how many stocks are heading to their highest level over the previous 52 weeks to the amount making 52-week lows.

What are the best indicators for market sentiment? ›

Indicators of Market Sentiment

They use several indicators to measure market sentiment to help them determine the best stocks to trade, including the CBOE Volatility Index (VIX), the high-low index, the bullish percent index (BPI), and moving averages.

How to predict market sentiment? ›

NYSE 200-day Moving Average

This indicator shows how many stocks are trading above their long-term moving average and is expressed as a percentage. For example, if the indicator is rising and shows that over 60% of stocks are trading above their 200-day moving averages, it indicates a broad bullish sentiment.

What is the master sentiment indicator? ›

The MSI is based on the theory of contrary opinion, which holds that market bottoms occur when there's extreme levels of bearish sentiment and tops when there's extreme bullish sentiment. The master sentiment indicator is our way to measure sentiment and these extreme moments.

What is the best way to do sentiment analysis? ›

Summary
  1. Gather textual data from places like social media posts, online reviews, and customer feedback surveys.
  2. Clean your data and remove elements like emojis and other unicode characters so sentiment software can analyze it.
  3. Analyze your dataset with tools that have Natural Language Processing (NLP) abilities.

What is the best approach for sentiment analysis? ›

Hybrid systems combine rule-based and automatic methods to perform accurate sentiment analysis. These systems leverage the strengths of both approaches, providing a robust sentiment analysis solution that often yields more accurate results.

What are the most popular areas for sentiment analysis? ›

It is commonly used to analyze customer feedback, survey responses, and product reviews. Social media monitoring, reputation management, and customer experience are just a few areas that can benefit from sentiment analysis.

What is the most successful indicator? ›

A guide to the 10 most popular trading indicators
  • Moving Average Convergence Divergence (MACD) ...
  • Fibonacci retracements. ...
  • Stochastic oscillator. ...
  • Bollinger bands. ...
  • Relative Strength Index (RSI) Indicator. ...
  • Average Directional Index (ADX) Indicator. ...
  • Standard deviation indicator. ...
  • Ichimoku cloud indicator.

What is the best accuracy for sentiment analysis? ›

When evaluating the sentiment (positive, negative, neutral) of a given text document, research shows that human analysts tend to agree around 80-85% of the time. This is the baseline we (usually) try to meet or beat when we're training a sentiment scoring system.

What is the bull bear sentiment indicator? ›

In broad terms, rising prices indicate bullish market sentiment, while falling prices indicate bearish market sentiment. The bull/bear index reflects the aggregate sentiments of financial advisors and planners who deal daily with the market.

What is the customer sentiment indicator? ›

Customer sentiment is a metric that businesses use to measure how their customers think and feel about their brand. Despite being a simple measurement tool—it tracks whether users have positive, negative, or neutral views of the company—customer sentiment can be like a canary in a coalmine.

How do you check sentiment analysis? ›

To perform sentiment analysis, use the gcloud CLI and use the --content flag to identify the content to analyze: gcloud ml language analyze-sentiment --content="Enjoy your vacation!" documentSentiment. score indicates positive sentiment with a value greater than zero, and negative sentiment with a value less than zero.

What is the best market sentiment indicator? ›

One of the most frequently used indicators of market sentiment is the CBOE Volatility Index or VIX. The VIX is a forward-looking indicator that measures volatility in the S&P 500 index for the next 30 days.

How to read sentiment indicator? ›

Sentiment indicators show the percentage, or raw data, of how many trades or traders have taken a particular position in a currency pair. For example, assume there are 100 traders trading a currency pair; if 60 of them are long and 40 are short, then 60% of traders are long on the currency pair.

What is the 3 ma indicator? ›

The Triple Moving Average indicator plots three lines on the chart. Line 1 is the short-term moving average. Line 2 is the medium-term average. Line 3 is the long-term average.

How do you Analyse sentiment score? ›

Deducing sentiment score with the length of the sentence

In this method, we subtract the number of positive words from the negative words and divide the result by the total number of words in the review sentence. This system is often used to understand longer reviews and comments.

What is sentiment analysis technique? ›

Sentiment analysis is the process of analyzing digital text to determine if the emotional tone of the message is positive, negative, or neutral. Today, companies have large volumes of text data like emails, customer support chat transcripts, social media comments, and reviews.

How is sentiment analysis measured? ›

The customer sentiment score is a quantitative metric that measures customers' emotions and attitudes toward your brand, product, or service. It ranges from 0 to 100, and it's calculated by subtracting the percentage of negative responses (detractors) to the percentage of positive responses (promoters).

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