How to Choose the Right Forecasting Technique (2024)

How to Choose the Right Forecasting Technique (2)

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To handle the increasing variety and complexity of managerial forecasting problems, many forecasting techniques have been developed in recent years. Each has its special use, and care must be taken to select the correct technique for a particular application. The manager as well as the forecaster has a role to play in technique selection; and the better they understand the range of forecasting possibilities, the more likely it is that a company’s forecasting efforts will bear fruit.

A version of this article appeared in the July 1971 issue of Harvard Business Review.

Read more on Financial analysis or related topics Financial performance measurement and Sales

  • JC

    John C. Chambers is director of operations research at Corning Glass Works. He has previously been affiliated with the Ford Motor Company, North American Aviation, and Ernst and Ernst. His interests center on strategic planning for new products and development of improved forecasting methods.

  • SM

    Satinder K. Mullick is project manager in the Operations Research Department at CGW. He has previously been affiliated with Larsen and Toubro Ltd., India; Bohner and Koehle Maschinenfabrik, West Germany; and Johns Hopkins University. He specializes in strategic and tactical planning for new products.

  • DS

    Donald D. Smith was a senior project leader in the Operations Research Department at CGW, with specific interests in the area of time series analysis and econometrics.

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How to Choose the Right Forecasting Technique (4)

Read more on Financial analysis or related topics Financial performance measurement and Sales

How to Choose the Right Forecasting Technique (2024)

FAQs

How to Choose the Right Forecasting Technique? ›

The selection of a method depends on many factors—the context of the forecast, the relevance and availability of historical data, the degree of accuracy desirable, the time period to be forecast, the cost/benefit (or value) of the forecast to the company, and the time available for making the analysis.

How to choose the best forecasting technique? ›

Here are some tips to help you use different forecasting methods effectively:
  1. Collect relevant data. It's important to collect relevant data so you can choose a forecasting technique based on the amount and accuracy of this information. ...
  2. Evaluate your forecasts. ...
  3. Use forecasting tools.
Aug 18, 2024

What are the two 2 most important factors in choosing a forecasting technique? ›

Identify the major factors to consider when choosing a forecasting technique. - The two most important factors are cost and accuracy.

What should the choice of a forecasting method be based on? ›

The choice of a forecasting method should be based on an assessment of the costs and benefits of each method in a specific application.

What is the best way to determine if a forecast is performing adequately? ›

3 Methods for Calculating Forecast Accuracy and Error
  1. Forecast Bias. Forecast bias is simply the difference between forecasted demand and actual demand. ...
  2. Mean Average Deviation (MAD) MAD shows how much, on average, your forecasts have deviated from actual demand. ...
  3. Mean Absolute Percentage Error (MAPE)
Oct 16, 2020

Which forecasting technique would you consider the most accurate? ›

Of the four choices (simple moving average, weighted moving average, exponential smoothing, and single regression analysis), the weighted moving average is the most accurate, since specific weights can be placed in accordance with their importance.

Which forecasting model is best? ›

Time Series Model – best for continuous data with clear trends. A time series model focuses on historical data and patterns to predict future trends. This is arguably the most straightforward type of forecasting model and is commonly used in stock market predictions, sales forecasting, and even weather forecasts.

What are the criteria for the choice of a good forecasting method? ›

A good forecast has many characteristics, the most important one being accuracy. Inaccurate forecasts can cause a lot of damage sending any system into overdrive or an undesirable inactivity. In addition to accuracy, forecasts should be up-to-date, timely, reliable and plausible.

What are the 5 factors influencing the selection of forecasting methods? ›

Factors influencing the selection of a forecasting method:

Availability of historical data. Relevance of data. Cost/benefit analysis of the chosen forecast method. Time constraints.

Which forecast model is most accurate? ›

ECMWF. The European Center for Medium-Range Weather Forecasts (ECMWF) model is another global numerical weather prediction model that is highly regarded for its accuracy. It employs advanced data assimilation techniques and sophisticated numerical algorithms to simulate atmospheric processes.

What is the formula for forecasting? ›

The formula is: previous month's sales x velocity = additional sales; and then: additional sales + previous month's rate = forecasted sales for next month.

What technique is used to determine forecasting accuracy? ›

The technique of mean absolute percent error (MAPE) is used to determine the accuracy of forecasts by measuring the mean deviation of the forecasted value to the true value in percentage form.

Which are the two main approaches to forecasting? ›

There are two types of forecasting methods: qualitative and quantitative.

How do I choose the right forecast? ›

The selection of a method depends on many factors—the context of the forecast, the relevance and availability of historical data, the degree of accuracy desirable, the time period to be forecast, the cost/benefit (or value) of the forecast to the company, and the time available for making the analysis.

What is the most effective forecasting method? ›

Top Forecasting Methods
TechniqueUse
1. Straight lineConstant growth rate
2. Moving averageRepeated forecasts
3. Simple linear regressionCompare one independent with one dependent variable
4. Multiple linear regressionCompare more than one independent variable with one dependent variable

Which is the preferred technique for making the forecast? ›

The straight-line method is the simplest method of creating a forecast (and the easiest to follow).

How do you know which forecast is more accurate? ›

Short-term forecasts are more accurate than long-term forecasts. A longer forecasting horizon significantly increases the chance of unanticipated changes impacting future demand. A simple example is weather-dependent demand.

Which is the #1 rule of forecasting? ›

Law 1: Forecasts Are Almost Always Wrong (But They Are Still Useful). - Even under the best of conditions, no forecasting approach can predict the exact level of future demand, supply, or price. There are simply too many factors that can ultimately affect these numbers.

How do I choose the best predictor? ›

Generally variable with highest correlation is a good predictor. You can also compare coefficients to select the best predictor (Make sure you have normalized the data before you perform regression and you take absolute value of coefficients) You can also look change in R-squared value.

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