How do I get more views on my real estate listing?

Some buyers are looking for houses that they can DIY, so it is important to make sure to target them. The overall key to getting more views is simple: be professional and creative ! Represent your listing a top-tier property that buyers want to know more about and become a part of.

How do I make my real estate listing stand out?

You should also highlight details that aren't immediately evident in the photos . Upgraded electrical, energy-efficient appliances or new roofing, for example, could attract more buyers. And details about the neighborhood and proximity to local amenities can add to your listing description narrative as well.

How do you bump a listing?

Click on the listing you wish to bump. Toggle across to the 'Manage' tab. From the left-hand side, navigation bar, click on 'Listing Bump' . From here, you can schedule your Listing Bump to a time that suits your vendor or you can choose to bump it 'Now'.

What are the three most common types of listings?

The three types of real estate listing agreements are open listing, exclusive agency listing, and exclusive right-to-sell listing .

What are the four Ps of marketing in real estate?

If you've been working as a professional marketer anytime in the last 60 years, you are likely familiar with the four Ps of real estate marketing: product, price, place and promotion . The four Ps are often referred to as the “marketing mix” and encompass a range of factors that are considered when marketing a product.

How many houses do most realtors sell?

According to NAR, the average Realtor completes a median of 12 residential transactions annually . However, it's important to keep in mind that this doesn't necessarily indicate how many houses the average Realtor sells. A completed transaction can mean the agent assisted on either the buyer's or seller's side.

How do I add more listings to the Marketplace?

Click Publish (N) listings in the top right to publish your listings to Marketplace, or click + Add more listings to add more listings before publishing.

How do I get a listing gain?

To calculate listing gain, subtract the IPO issue price from the listing price . For example, if shares are listed at Rs 150 and were issued at Rs 120, the listing gain is Rs 30 per share.

How To Get More Listings | Creative Real Estate Marketing (2024)

By: Author Tara Jacobsen

Posted on Last updated: October 2, 2019

Categories Real Estate Marketing

If you are a real estate agentand believe in common wisdom, learning how to get more listings is a vital piece of the puzzle as each listing will result in two buyer side sales. While there are some tried and true ways to get listings (like door knocking and prospecting FSBOs, these ideas are intended to be more a part of a well thought out marketing campaign than a tactic of making phone calls or knocking on doors.

Open Houses / Nosy Neighbors

When I was a real estate agent, lo these many years ago now, I got 42% of my listings from open houses. Those nosy neighbors who come by are actually potential sellers and often are looking for areal estate agent at open houses (only finding buyers agents manning the table who are not picking up on their cues).

With a determined plan you can convert these potential sellers into listing appointments relatively easily. Simply ask or have materials out that appeal to sellers and then really work the ones that “bite”.

Expired Listings 1 Month Out

Every sales trainer for real estate will say that you have to pull the expired listings each day and dial for dollars, hoping that you can turn them into a quick listing. This makes sense as it is easier to convince someone to list with an agent who has already listed before.

That said, I hate to have to spend all my time making up for the sins of others. YES, you may be able to jump in there and save the day, repricing the house and getting it sold fast, but there is probably a reason it didn't sell before and that reason will not just disappear overnight.

That said, there are a fair amount of these listings that don't have phone numbers included or who don't go right back under contract and these are a gold mine for marketing.

1. Only pick ones that you would like to list. If you are going to prospect expired listings this way, don't just pull down every one that comes along. You are going to have to do some research and put in some effort so having a smaller, better curated list makes more sense. Look for the price range you are farming or would like to start farming. Pick neighborhoods that would help your business grow.

2. Once a month check through your expired listings list and see if they have listed with another agent yet. The ones who have, toss, the ones who haven't and which are listings you would like to get, either popby with something fun or send them a note with a piece of material that will help them (maybe a CMA-like overview of their current neighborhood but decrypted for humans).

Don't Leave Orphan Buyers Lying Around

This is pretty shocking, 25% of home sellers used the agent that they previously worked with to buy or sell a home but 65% said they would definitely use the same agent again. (report) That leaves a delta of 40% who say they would use the same agent but who ultimately don't.

1. Set up a database of past buyers and start loving on them. Those past buyers are now potential sellers! Send them twice-yearly reports of what their home would be worth (you can rotate these reports so they don't all have to be done the same month). If you haven't done this before you can simply search your MLS number and start working from the oldest sales you have had back to the newest. Stop reading this and start today. Do one or two a day, sending a personal note until you have all of them in order. DO NOT apologize for not having contacted them sooner. No one is sitting around thinking about how often you have mailed them. They will just think it is nice now!

2. Have client appreciation days. There is nothing more important to humans than feeling appreciated and a thank you party once or twice a year is a great way to make them feel loved. Now, these do not have to be extravagant affairs, but could be a 4th of July picnic in your back yard or an open bar for drinks at your club.

Neighborhood Mailings

Much like “pick a niche”, you should pick a neighborhood and pound on it with mailings, open houses and even door knocking if you roll that way. There is a service from the post office called “Every door direct” which allows you send postcards, flyers, etc. to every mailbox or home on a mail carriers route.

1. Pick a neighborhood you love. There are many different ways to pick a farming area in real estate, but my absolute favorite is because you love it. If you are spending time growing a true farm, you better be sure that you are going to enjoy the locations and types of people who live there. For example, if you pick a high end waterfront community, you better enjoy talking about sailing and maybe even join the local marina.

2. Mail 3 times a year. Sending a neighborhood mailing out 3 times a year is affordable ($.17 piece mailing + print costs on a flyer is about $200)

3. Be distinctive. My friend. the Irish real estate agent, Deb Ward, mails to fewer people but does so in a distinctive green envelope and prominent shamrocks.

Prospecting Likely Sellers

Okay, this is the big one to watch out for. Every MLS or Tax Records has the ability to do database searches that can find people who have lived in their homes for a given period of time. Common wisdom said that people would be staying in their homes for 7 years so you would be best to start prospecting them specifically in 6.5 years. But wait! Those numbers have changed over the years due to economic circ*mstances and the timelines for moving have stretched out!

Now you should be looking in 9 year range, meaning you should contact them when they have owned their homes for 8.5 years! According to the National Association for Realtors, statistics for sellers were that the typical home seller in 2013 was 53 years of age, had a median household income of $97,500, and lived in their home for 9 years. (source)

1. Prospect wisely. Say a subdivision has 150 homes and you want to farm it. You can send your 3X a year mailings out as normal, but there are homeowners in there that who are better prospects for hiring you as a sellers agent and you need to target them more aggressively. In the opposite months of when you are sending your mailings to everyone, you should be sending them something very specific, showing your knowledge of the area and your real estate expertise. This could be a guide to home selling, a CMA report for their subdivision or even a direct “Want me to come price your home for you” postcard.

2. Be consistent. With this gang the key is consistency and your efforts will pay off. If they have been in their homes for 8.5 years or more, the percentage that will be moving are much higher than the average homeowners so it is worth your time to be there for them right around the time they decide that they have to move!