How to get started, scale up, and maximize profits with Airbnb, according to people who've done it (2024)

Table of Contents
Tips and tales from 5 successful Airbnb hosts Bryce DeCora, a 30-year-old former engineer, owns 3 Airbnbs and used a home equity line of credit to finance his investment Jennifer Prince, a freelance writer who rents out 2 homes, stresses the importance of finding the right property manager Genesis Hinckley, a Google employee who owns an Airbnb in Colorado, has tips for decorating on a budget Chris Choi has over 100 Airbnbs but almost got evicted from his first listing for breaking apartment rules A millennial couple earn $100,000 in annual gross bookings from over 15 Airbnbs they own and manage in New England Some people rent their primary residences on Airbnb for extra cash Tipton Sholes, a medical resident who rents out his Augusta home during the Masters, covers his mortgage for the year in just 8 days Sasha Im, a web producer and nonfiction writer, rents out her spare bedroom in Seattle for 140 to 170 days a year Reyes Corona, a construction worker, rents out his California home during Coachella The boom in Airbnbs has sparked other successful side hustles Mary Dailey, a mom of 2, spends as little as 30 minutes a day on her low-lift Etsy side hustle and brings in $900 a month Emily Warkentin, a designer, creates custom map murals to decorate Airbnbs Erika Martin, a travel blogger from Wisconsin, brought in $28,000 in one month by visiting Airbnbs and sharing affiliate links The best places to invest in vacation rentals right now The 7 best places to buy a vacation rental and capitalize on Americans' fervent desire to get away Dreaming of owning an Airbnb? These are the 10 states where new hosts cashed in last year. FAQs
  • Airbnb has boomed as new hosts have flocked to make money on the site.
  • Hosts shared their stories of starting out, financing properties, and managing tricky guests.
  • Challenges of short-term rentals include the growing competition and increasing local regulation.

Airbnb hosts saw record profits as work and travel norms were scrambled over the past two years.

The company said that in 2021 the typical host brought in $13,800, an 85% jump from prepandemic levels. Vacation-rental hot spots have sprung up across the country, from the deserts of California to the mountains of Tennessee. The analytics firm AirDNA found that as of January the number of short-term rentals in the US had reached a high of 1.5 million, up from 1.2 million in August 2020.

But hosting can come with headaches. Competition is fierce, and some hosts worry about a slowdown in bookings this summer. Others complain that Airbnb tends to side with guests in disputes and say they've considered leaving the platform.

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As Airbnb grows, its presence in some neighborhoods has rankled locals. Municipal governments in states such as Vermont and Hawaii have cracked down or pledged to regulate the short-term-rental industry in their cities, reconsidering its effect on disturbances or the overall housing stock. Like Wall Street's single-family-home investors, Airbnb hosts are also sometimes accused of preventing area residents from buying homes for themselves.

Here, we've compiled Insider's coverage of Airbnb hosts and related industries, from success stories to words of warning.

Tips and tales from 5 successful Airbnb hosts

Several Airbnb hosts who've taken the plunge and rolled out the welcome mat shared their tips for finding the right properties, financing strategies, and generating bookings.

Bryce DeCora, a 30-year-old former engineer, owns 3 Airbnbs and used a home equity line of credit to finance his investment

DeCora left his job at Boeing to pursue real-estate investing, but it wasn't easy. At one point he took on $676,000 in debt. He was able to afford his first home with $0 down through a down-payment-assistance loan and financed a second home with an $80,000 home equity line of credit, or HELOC. DeCora said that while it was stressful, he now brings in more than $4,800 a month from his Airbnbs.

Read DeCora's story here.

Jennifer Prince, a freelance writer who rents out 2 homes, stresses the importance of finding the right property manager

Prince bought her first Airbnb near her daughter's college town for $115,000 and now rents it out for $110 a night. Combined with income from another rental property, Prince and her husband brought in $15,000 in their first six months. She credited much of her success to finding a local property manager.

Read Prince's story here.

Genesis Hinckley, a Google employee who owns an Airbnb in Colorado, has tips for decorating on a budget

Hinckley said she spends about 10 hours a month working on her Airbnb, which brings in $4,000 a month. When purchasing a property, she chose one that cost $300,000 less than what she qualified for. Hinckley said small touches like automated check-ins and mood lighting make a difference for guests.

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Read Hinckley's story here.

Chris Choi has over 100 Airbnbs but almost got evicted from his first listing for breaking apartment rules

Choi dropped out of dental school to pursue real-estate investing, growing his listings from one one-bedroom in San Diego to over 100 listings across the country. He used a strategy called rental arbitrage, in which he rents properties and then subleases them without ever owning them outright. As of March he was on track to bring in $10 million in 2022.

Read Choi's story here.

A millennial couple earn $100,000 in annual gross bookings from over 15 Airbnbs they own and manage in New England

Lauren and Chris purchased a Vermont vacation home and thought they would occasionally list it on Airbnb to cover their costs. The surprising success of their first attempt inspired them to quit their day jobs in product and market research. They now own six properties and manage nine others for other owners in Vermont and nearby states. In 2021 they brought in $115,000 in gross bookings.

Read their story here.

Some people rent their primary residences on Airbnb for extra cash

You don't need to take out a second mortgage to capitalize on the hosting boom. Some Airbnb hosts have found success listing where they already live. They rent out spare rooms or their entire house year-round and for special occasions.

Tipton Sholes, a medical resident who rents out his Augusta home during the Masters, covers his mortgage for the year in just 8 days

Sholes rents out his home to multiple parties during the annual golf tournament in Georgia, charging $1,300 to $1,375 a night. He's usually booked by December for the early-spring event.

Read Sholes' story here.

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Sasha Im, a web producer and nonfiction writer, rents out her spare bedroom in Seattle for 140 to 170 days a year

Im said she earns $16,000 a year renting out her spare bedroom to visitors to the Emerald City. She said that having guests makes her a better cleaner and even gives her peace of mind. Some guests have even become return visitors.

Read Im's story here.

Reyes Corona, a construction worker, rents out his California home during Coachella

Corona's typical nightly rate jumps from $180 to $1,900 for the annual music festival. He's rented to contractors working the event and festivalgoers alike. While his house is in use, he stays with his parents — who charge him a nightly rate as well.

Read Corona's story here.

The boom in Airbnbs has sparked other successful side hustles

For hosts, finding the right house is step one; there is plenty more they need help with. As a result, cottage industries have sprung up around the business of hosting.

Some Etsy sellers, for example, cater to hosts with ready-to-go welcome signs, while interior designers help hosts stand out. Travel bloggers have created entire income streams from visiting Airbnbs around the world and sharing booking sites.

Mary Dailey, a mom of 2, spends as little as 30 minutes a day on her low-lift Etsy side hustle and brings in $900 a month

Dailey created a simple template on the graphic-design site Canva for Airbnb hosts to use to make their own welcome signs. She has sold a single $4 template over 650 times on Etsy. Dailey, who had no design experience, said it takes her at most an hour a day to tend to her Etsy shop.

Read Dailey's story here.

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Emily Warkentin, a designer, creates custom map murals to decorate Airbnbs

Warkentin leaned on her architecture-school background to decorate her first apartment with maps of her and her partner's hometowns. Now their full-fledged design business sells custom map murals for up to $900. Airbnb hosts hang the designs on their walls to show guests local sights and establishments.

Read Warkentin's story here.

Erika Martin, a travel blogger from Wisconsin, brought in $28,000 in one month by visiting Airbnbs and sharing affiliate links

Martin's blog, Everywhere with Erika, gained traction when she posted an account of her stay in a picturesque lakeside cabin in Georgia. Sharing links to Airbnbs with her followers, Martin is able to earn a small commission when they book through her post. She earned $59,000 in the first six months of doing this.

Read Martin's story here.

The best places to invest in vacation rentals right now

Property-management companies and other firms crunched the numbers to determine where to buy vacation rentals for the best return on investment.

The 7 best places to buy a vacation rental and capitalize on Americans' fervent desire to get away

Earlier this year, the property-management firm AvantStay released a list of the best destinations for short-term rentals that included national parks and Southern cities.

Dreaming of owning an Airbnb? These are the 10 states where new hosts cashed in last year.

Airbnb said new hosts brought in a total of $1.8 billion last year, with short-term rental owners in southern states like Arizona and Texas among those netting the most.

How to get started, scale up, and maximize profits with Airbnb, according to people who've done it (2024)

FAQs

How do I start and scale an Airbnb business? ›

Scaling with Airbnb: Key takeaways
  1. Assess your current situation and make a business plan.
  2. Establish an action plan to source funding.
  3. Focus on the basics to successfully manage Airbnb properties that guests want to book.
  4. Consider whether hiring an Airbnb property manager is right for you.

What adds the most value to an Airbnb? ›

TIP: Small low cost things like complimentary fresh fruits, local map, bicycle to go around can be added to improve the overall value.

How to build wealth with Airbnb? ›

Top 10 Ways to Start Making Money on Airbnb without Owning a Property
  1. Take the Airbnb Rental Arbitrage Route. ...
  2. Become a Short-term Rental Property Manager. ...
  3. Become a Co-host to an Airbnb host. ...
  4. Join a Vacation Rental Franchise. ...
  5. Become an Airbnb Consultant. ...
  6. Start an Airbnb Cleaning Service. ...
  7. Host an Airbnb Experience.

How do I maximize my Airbnb algorithm? ›

7 Steps to Rank Higher in the Airbnb Search Results
  1. Complete Your Listing. ...
  2. Take High-Quality Photos. ...
  3. Optimize Your Listing's Title and Description. ...
  4. Turn On Instant Book. ...
  5. Use Dynamic Pricing. ...
  6. Add Popular Amenities. ...
  7. Get More 5-Star Reviews.
Jun 7, 2024

What is a good Airbnb profit? ›

An Airbnb short-term rental can be more profitable than renting out your property on a long-term basis. You set your prices and Airbnb nightly rates are usually higher than for longer rentals. According to AllTheRooms, an Airbnb host in the U.S. earned an annual average of $44,235 in 2021.

How much money do I need to start my own Airbnb? ›

An Airbnb costs, on average, $6k to start — assuming you already own the property. Putting everything together, Airbnb costs include: Cleaning and maintenance (e.g., supplies, cleaner fees) Amenities (e.g., purchasing workspace items)

How do I make passive income on Airbnb? ›

The best way to earn passive income with Airbnb is to automate as much as possible. The less direct involvement you have in being a vacation rental owner, the better. You can automate cleaning, maintenance, guest check-in and outs, payments, and more. Automation also allows you to scale your Airbnb business.

How should I structure my Airbnb business? ›

Operating an Airbnb through an LLC is one of the most popular methods of short-term renting because it's fast and easy to set up, simple to maintain, and doesn't cost too much. Also, LLCs do not pay taxes. Their profits and losses are passed through to owners, who claim them on their tax returns.

What do Airbnb guests want most? ›

Essential Airbnb amenities to include
  • Towels. ...
  • Pillows. ...
  • Bed linen. ...
  • Toiletries. ...
  • Clothes hangers. ...
  • Cleaning supplies. ...
  • Iron and ironing board. ...
  • Bin liners and garbage can. Ensure you are providing bin liners and bins so that guests can appropriately throw their waste away.
May 4, 2023

What makes my Airbnb stand out? ›

Make your title and description attractive, informative and detailed. You need to include unique propositions about your property. Other information like amenities included, guest rules should also be mentioned. Guests need to know exactly what they are signing up for.

Where is the most profitable place to have an Airbnb? ›

The Best Airbnb Investment Cities and their Metrics
CitiesRevenue
New York$4,187
Fort Lauderdale$4,560
Miami$4,062
Los Angeles$4,275
17 more rows

How do I maximize my Airbnb income? ›

Growing your Airbnb Revenue, ADR, and Occupancy
  1. Offer an Airbnb Experience.
  2. Price right.
  3. Optimize your listing.
  4. Elevate your amenities.
  5. Ensure cleanliness.
  6. Host more people.
  7. Become a superhost.
  8. Automate property management.

What is the 90 day rule on Airbnb? ›

Airbnb doesn't allow properties to be rented out for more than 90 nights per year. If your limit for bookings is reached, Airbnb will automatically close your property until the end of the calendar year. In addition to 90 consecutive days, the 90-day limit also applies to 90 days spread throughout the year.

How many Airbnbs do you need to make a living? ›

To become a full-time Airbnb entrepreneur, you'll almost certainly need to grow beyond offering just one property for rent. It may take three or even 10 rentals, depending on how often you can rent out your properties and for how much, to become financially secure. Growing your property portfolio is not easy.

How to make extra money in Airbnb? ›

Here are some ideas for how to get in the Airbnb business without owning property.
  1. Start an Airbnb cleaning service.
  2. Offer an Airbnb experience.
  3. Offer an Airbnb upsell service.
  4. Become an Airbnb consultant.
  5. Offer Airbnb marketing services.
  6. Become an Airbnb photographer.
  7. Become a co-host.
  8. Rent out a spare bedroom.
Apr 24, 2024

How to boost sales in Airbnb? ›

Top 7 Airbnb Revenue Growth Techniques Successfully Tested by Hosts
  1. Sell the Local Experience to the Host Community. ...
  2. Adopt a Thought-out Pricing Strategy. ...
  3. Be In the Right Place, At the Right Time. ...
  4. Promote Your New Listings. ...
  5. Embrace Automation. ...
  6. Network. ...
  7. Think Outside of Airbnb.
May 31, 2024

How to increase daily rate on Airbnb? ›

Manage your price settings
  1. Go to Calendar and select a listing.
  2. Select Tools at the top of Calendar.
  3. Under the Pricing tab, make your changes and click Save.

How do I get my listing higher on Airbnb? ›

Airbnb SEO strategy: 9 Rank Boosting Tips to optimize an AirBNB listing
  1. Fast Response Times. ...
  2. Update Your Airbnb Calendar Daily. ...
  3. Enable Instant Book. ...
  4. Quality (and quantity) of Reviews. ...
  5. Completed Listing. ...
  6. Pricing. ...
  7. Length of stay. ...
  8. Booking rate percentage.

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