How to invest in a bear market (2024)

Markets rise and fall all the time, but only when they drop by 20% or more are stocks considered to be in bear market territory. In 2022, U.S. stock markets met that definition when the S&P 500 fell by more than 20% between December 2021 and June 2022. (Canada’s market experienced a less severe pullback during the same period, which is more generally called a correction.) While the term's origin has been lost in the mists of time, in market parlance, bears are associated with pessimism and bulls with optimism.

Bear markets typically occur when a significant change in market conditions causes corporate profits to decline, or valuation multiples — the ratio of stock price to earnings or book value — to contract. Or both. These changes can happen for many reasons, such as: a rapid increase in inflation and interest rates (as happened in 2022); an asset bubble reaching a breaking point (as happened in 2008 with housing or in
2000–2001 with internet stocks); or something else that causes investors to lose confidence (as happened during the COVID-19 lockdowns in 2020). Bear markets often precede or coincide with an economic recession.

During a bear market, the flow of money coming into stocks slows to a trickle, while the money coming out increases. Many investors opt to sell their stock holdings, often at a loss. Where does all that dough go? It may stay as cash in bank accounts or be reallocated to lower-risk assets such as government bonds. As stock prices fall, a great deal of market capitalization simply vanishes.

The average length of a bear market — and there have been 13 in the U.S. since World War II — from peak-to-trough is 389 calendar days. Many investors today have indelible memories of the 2008 – 2009 crash, which was more severe than most. It lasted 517 days, from the market peak in October 2007 to the bottom in March 2009.

A new bull market has begun once a bear market reaches its bottom and stock prices start rising again in a sustained way. Where bear markets are characterized by worsening economic conditions, in bull markets those clouds start to dissipate. Inflation comes down and consumer spending stabilizes and even starts to increase again. Bull markets tend to last much longer than bear markets do — the entire decade from 2010 to 2019 was a bull market.

A bull market may still feature pullbacks, including corrections of between 10% and 20%. Corrections usually happen when asset prices climb faster than investors might expect, particularly when reviewing company fundamentals, such as corporate earnings. If prices get ahead of themselves, valuations can reset, but it may not change the allocation of resources in the economy, as in a bear market. For example, the “Great Recession” bear market of 2008 – 2009 saw the U.S.’s mighty housing market become a much less important part of its gross domestic product.

Even the savviest investors can’t tell in real time when the market has peaked or bottomed. As such, investors who try to "time the market" run the risk of selling some of their investments at lows and missing days of strong growth. Investors who have longer time horizons may be able to take advantage of a bear market to build wealth for the future. Here are some key tactics:

Controlling Emotions

Stock prices tend to fluctuate more than their intrinsic value would suggest because of human emotions. Assuming you’ve bought well-run companies with solid business plans, they may rebound eventually. Selling locks in any losses.

Seeking calmness

It sounds counterintuitive, but a few ways to help benefit from volatility in the long term is to tune out the noise and keep doing what you were already doing: For example, make regular contributions to your savings, rebalance your holdings at least once a year, compound your savings with dividends and wait it out. Over longer periods, major stock markets have rewarded those who wait with returns that can comfortably beat inflation.

Consider diversifying your holdings

During bear markets, almost all securities experience a price decline but not necessarily by similar amount, and a well-diversified portfolio can potentially lessen the impact of market downturn. Hence, investingacross a range of asset classes, sectors and geographies can help minimize your portfolio's volatility.

Consider a defensive play

Some stocks may be less volatile than others. You can check out how volatile a stock is by examining its price movement and comparing it with the stocks in the same industry or overall stock market. Generally, companies with a large market capitalization, consistent profits, ample dividends, relatively low debt and wide “moats” (protection against competition, for example, such as in highly regulated industries including telecommunications, utilities, banking, energy and railroad building) are considered to be less volatile. These companies also tend to cluster in sectors that people have to spend money on in good times and bad, such as consumer staples and residential rental housing.

Dollar-cost averaging

Instead of squirrelling away money whenever you think of it (for many, that means RRSP season in February), set up monthly or biweekly contributions to your savings. Not only does it ensure you pay yourself first, setting up automatic contributions can help you take advantage of market fluctuations. When you make the same dollar-value contribution every month, you are able to buy more of a security when the price is down than you can when the price is up. In other words, you’re buying low, one of the keys to successful investing, without even thinking about it.

Tax-loss harvesting

This applies to holding investments in non-registered accounts, which are subject to tax. Beaten-down stocks or funds in a portfolio can typically be sold at a capital loss (the difference between what you paid for the investment and what you sold it for). You might then use that loss to offset other income in the same or even future tax years. Typically, these may be securities you wanted to get rid of anyway, not ones you think are ripe for a rebound.

Keep an eye out for signs of a recovery

While investors can’t predict a bottom or a top, you can get a sense of when the market may recover. If a few quarters of job losses are followed by a couple of months of job gains, that could be one sign of economic recovery. A return to more normal inflation (typically considered to be in the range of 2% 3% increase per year) may also indicate that a more normal economic and market environment may be on its way. Consider if you should be making any big moves based on better news, to help manage investment anxieties.

Having said that, a bear market can be a good time to put your dollars to work. Consider this investing example in a bear market: Some stocks a year ago are on sale and can be discounted, making them attractive to investors. It might take a year or even several for them to recover their lost value, consider if this aligns with your time horizon. What matters is building wealth for the long term, and a bear market can be as good a time as any to do that.

What does a "bear" mean in stock market?

A bear market is defined by a decline of 20% in equity assets. In 2022, U.S. stock markets met that definition when the S&P 500 fell by more than 20% between December 2021 and June 2022. Generally speaking, bears are associated with pessimism while bulls are associated with optimism.

Can you make profits in a bear market?

There are a number of ways investors can consider, here are a few examples: making regular contributions to their savings, rebalancing their holdings at least once a year, compounding savings with dividends and waiting it out.

How can I protect my money in a bear market?

One of many ways to protect your money through a bear market can be through diversification. Consider the 11 Global Industry Classification Standard (GICS) sectors that include Energy, Materials, Industrials, Consumer Discretionary, Consumer Staples, Health Care, Financials, Information Technology, Real Estate, Communication Services and Utilities

For example, some stocks may be less volatile than others. Also, be cautioned of over diversification risk.

What investments do well in a bear market?

Some stocks may fare better than others through a bear market. These so-called defensive stocks tend to have large market capitalization, consistent profits, ample dividends, relatively low debt and wide “moats” (protection against competition, for example, such as in highly regulated industries such as telecommunications, utilities, banking, energy and railroad building).

How long do bear markets usually last?

The average length of a bear market from peak-to-trough is 389 calendar days. Many investors today have indelible memories of the 2008 – 2009 crash, which lasted 517 days and was considered more severe than most. It fell from a market peak in October 2007 to a market bottom in March 2009.

How to invest in a bear market (2024)

FAQs

How should you invest in a bear market? ›

Hedge with bonds

Investing in bonds is also a common strategy to protect oneself during a bear market. Bond prices often move inversely to stock prices, and if stocks decline, a bond investor could stand to benefit. Short-term bonds in a bear market could help investors weather the (hopefully) short-term downturn.

Where to put money in the bear market? ›

You can invest in individual stocks in defensive industries, or you can invest in mutual funds or exchange-traded funds. These funds hold shares in multiple companies, helping diversify your portfolio.

What stocks to buy in a bear market? ›

Best bear market stocks to buy in 2024
NameTickerMarket Cap
The Coca-Cola Company(NYSE:KO)$299.84B
CVS Health Corporation(NYSE:CVS)$73.35B
Walmart Inc.(NYSE:WMT)$605.20B
AbbVie Inc.(NYSE:ABBV)$347.14B
4 more rows
Aug 29, 2024

How much cash should I have in a bear market? ›

By reducing the market exposure to 80% with a 20% cash position, the same market loss results in a portfolio loss of only 8%. It gives you peace of mind, which can reduce the chances of panic selling when the market is volatile.

Where to park money during a bear market? ›

Consider Defensive Stocks

Defensive stocks often have stable cash flows, strong balance sheets, and a history of paying dividends, offering potential stability during bear markets. Research and select companies with a track record of weathering economic downturns and adapting to changing market conditions.

What not to do in a bear market? ›

Selling off all your stocks after seeing red in your portfolio during a bear market is the last thing you want to do. Volatility is scary, especially if you are risk averse, but running with the volatility wave is key and beneficial to the success of your long-term portfolio.

What is the best fund for the bear market? ›

Some of the most popular bear market funds are as follows:
  • PIMCO StocksPLUS Short Institutional. ...
  • Federated Prudent Bear A. ...
  • Grizzly Short. ...
  • Rydex Inverse S&P 500 Strategy Inv. ...
  • Gotham Short Strategies Institutional. ...
  • Identify Assets that Increase in Price. ...
  • Be Patient With a 401(k) ...
  • Purchase Short and Long Put Options.
Aug 31, 2023

What assets to buy in bear market? ›

Bear markets can mean opportunities to buy quality stocks and other assets for lower amounts than you'd be able to otherwise. Some markets, such as bonds, defensive stocks and certain commodities like gold often perform well in bearish downturns.

How to win in a bear market? ›

  1. Keep Your Fears in Check.
  2. Use Dollar Cost Averaging.
  3. Play Dead.
  4. Diversify.
  5. Invest Only What You Can Afford.
  6. Look for Good Values.
  7. Take Stock in Defensive Industries.
  8. Go Short.

How do you make money in the bear market? ›

But you can maximise your chances of a profit in a bear market by following bearish-friendly strategies. These include diversifying your holdings, focusing on the long-term, taking a short-selling position, trading in 'safe haven' assets and buying at the bottom. Can you lose money during a bear market?

What is the longest bear market in history? ›

The longest bear market lingered for three years, from 1946 to 1949. Taking the past 12 bear markets into consideration, the average length of a bear market is about 14 months. How bad has the average bear been? The shallowest bear market loss took place in 1990, when the S&P 500 lost around 20%.

Where are big investors putting their money? ›

1. Real estate. As a result, centimillionaire portfolios often feature “very strong, stable pieces of real estate,” Buscemi said. These wealthy individuals gravitate toward “trophy asset” Class A properties, or investment-grade assets that typically were built within the last 15 years.

How do I start investing in a bear market? ›

How to Invest During a Bear Market
  1. Rebalance Your Portfolio. A diversified portfolio consists of multiple asset classes like stocks, bonds and cash. ...
  2. Use Tax-Loss Harvesting. You can reduce your tax-bill while remaining invested via tax-loss harvesting. ...
  3. Own Risk-Averse Assets. ...
  4. Buy the Dip and Stay the Course.
May 10, 2023

Where do you put cash in a bear market? ›

Because bear markets typically happen before or during economic recessions, investors often favor assets that deliver a steadier return — irrespective of what's happening in the economy. This “defensive” strategy might mean adding the following assets to your portfolio: Dividend-paying stocks.

How much cash should an 80 year old have? ›

With those time ranges in mind, it may be reasonable to hold cash to cover one to two years of living expenses (beyond predictable Social Security and pension income) in addition to your daily use account. The exact amount you want to have also depends on your risk tolerance and the amount you have saved.

Is it worth investing in bear market? ›

When you jump into a plunging market, you must be willing to embrace the likelihood of further losses before you may see potentially greater returns when the bear finally yields to the bull. It's a hard pill to swallow, and many investors just can't do it. As a result, they can miss out on the opportunity to buy low.

How do you take profit in a bear market? ›

Bear markets are largely pessimistic ones, so profits can be realised from short-selling and selling investments early in the bear market. They can also come from buying at the bottom of a bear market or a buy and hold strategy, where traders and investors simply wait out the bear market and ride the price rally up.

How to make money with options in a bear market? ›

Write Covered Call Options

This variation on options is an almost risk-free strategy to make money in bear markets. In a covered call, you sell a call option against a stock that's already in your portfolio — which means that when the stock hits a certain price, you're obligated to sell it to another party.

What investments do best in a stock market crash? ›

However, several options tend to perform well or offer protection during market downturns. U.S. Treasury securities, particularly long-term bonds, are often considered a safe haven during crashes because of their government backing and tendency to rise in value when stocks fall.

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