How to Organize & Categorize Messages in Gmail with Labels (2024)

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Labels offer greater flexibility than a folder-tree structure

By

Heinz Tschabitscher

How to Organize & Categorize Messages in Gmail with Labels (1)

Writer

  • University of Vienna

A former freelance contributor who has reviewed hundreds of email programs and services since 1997.

Updated on May 1, 2023

Reviewed by

Jon Fisher

Reviewed byJon Fisher

  • Wichita Technical Institute

Jonathan Fisher is a CompTIA-certified technologist with more than 10 years of experience writing for publications like TechNorms and Help Desk Geek.

In This Article

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In This Article

  • Add a Label to a Gmail Message
  • Customize Your Gmail Labels
  • Manage Gmail Labels
  • Frequently Asked Questions

What to Know

  • Add a label: Open a message or select one (or several) from the inbox. In the toolbar, choose the Labels icon.
  • Customize labels: Go to Settings > Labels to create a new one or choose options to decide how labels function.
  • Delete labels: Select the More button next to a label name, then choose Remove Label.

Unlike most email servers that rely on a series of folders to organize messages, Gmail replaces folders in favor of labels. These labels are a tagging system for emails. Learn how to use labels to organize messages using Gmail on any operating system.

How to Add a Label to a Gmail Message

Folder-based sorting stores emails in one location. Label-based sorting can apply several labels to a single message.

To add one or more labels to Gmail messages:

  1. Log in to your Gmail account

  2. Open a message, or select the check boxes in the message list to select several emails.

    How to Organize & Categorize Messages in Gmail with Labels (3)

  3. Go to the toolbar and select the Labels icon.

    How to Organize & Categorize Messages in Gmail with Labels (4)

  4. In the Label As dialog box, select the label you want to apply. Choose Create New to make and apply a new label.

    How to Organize & Categorize Messages in Gmail with Labels (5)

How to Customize Your Gmail Labels

The Label As dialog box includes a link to Manage Labels, which is a shortcut to the Labels screen of the Gmail Settings menu. Either click that link, or go to Settings > Labels. If you're already logged in to your Gmail account, you can go directly to your Gmail Labels Settings.

How to Organize & Categorize Messages in Gmail with Labels (6)

At the bottom of the settings screen, you'll see your custom labels. Select Create New Label to add a new label to the list.

Each label supports four settings groups:

  • Show in label list: Anytime a list of messages with labels appears in the left sidebar, select show (the default) to show the label persistently, hide to suppress it persistently, or show if unread to appear only when unread messages with that label appear.
  • Show in message list: Select whether the label appears on messages in the message list.
  • Actions: Select Remove to delete the label or edit to change it.
  • Show in IMAP: Force email programs (like Microsoft Outlook) that use IMAP folders instead of Gmail labels to treat labels like IMAP folders.

Unless there's a need to hide messages, leave Show in IMAP selected by default.

How to Organize & Categorize Messages in Gmail with Labels (7)

How to Manage Gmail Labels

To edit or delete Gmail labels:

  1. Go to the Folders pane and select the label you want to manage.

  2. Select the More button to the right of the label name.

    How to Organize & Categorize Messages in Gmail with Labels (8)

  3. Choose the feature you want to change, such as the label color. Or, select Edit to change the label name or nest it under another label.

    How to Organize & Categorize Messages in Gmail with Labels (9)

  4. Select Save to apply the changes.

  5. Choose Remove Label from the More menu to delete a label.

FAQ

  • How many labels can you have in Gmail?

    You can have up to 500 Gmail labels. However, you can create additional labels within those labels.

  • How do I merge labels in Gmail?

    In your Gmail inbox, select the search bar and enter label:name OR label:name (replace name with the names of the folders to merge). Select all messages in the results and create a new label for the selected messages.

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How to Organize & Categorize Messages in Gmail with Labels (2024)

FAQs

How to Organize & Categorize Messages in Gmail with Labels? ›

Go to contacts.google.com. In the side menu, click the Create label icon, which looks like a plus ( + ) sign. Enter your label name, and then click Save. Select contacts for your email group.

How do I group emails in Gmail by label? ›

Go to contacts.google.com. In the side menu, click the Create label icon, which looks like a plus ( + ) sign. Enter your label name, and then click Save. Select contacts for your email group.

How do I categorize my emails in Gmail? ›

At the top, click Inbox. In the "Inbox type" section, select Default. In the "Categories" section, check the box next to a category. To show starred messages in the “Primary” category, check the box next to “Include starred in Primary.”

What is the difference between label and categorize in Gmail? ›

What is the difference between categories and labels in Gmail? You can add labels to emails you are sending or have received. You can also create your own labels, whereas you cannot customize categories.

Is there a difference between labels and folders in Gmail? ›

In other email programs, you might have stored email in folders. In Gmail, you use labels to categorize your email. Labels are like folders, but with a twist—you can apply several labels to an email, then later find the email by clicking any of its labels from the left panel. You can also search by label.

How do I make certain emails go to labels in Gmail? ›

Step 2: Create a filter that automatically labels emails
  1. In the search box at the top, click the Down arrow .
  2. Enter terms to match specific messages. ...
  3. At the bottom of the search window, click Create filter.
  4. Scroll to Apply the label: and choose a label.
  5. Click Create filter.

What is the difference between labels and groups in Gmail? ›

Here's the difference: A label or address book or contact list contains contacts, whereas a group contains members. Contact is like a card storing extensive information about a person — a Google user or not — such as their email, phone number, address, job title, and so on. It's a bit like a mini-CRM.

How do I add labels to categories in Gmail? ›

On your computer, go to Gmail. Click Compose. In the bottom right, click More . Click Label, then select labels you want to add.

How do I manage mailing groups in Gmail? ›

Set email options for your group
  1. Sign in to Google Groups.
  2. Click the name of a group.
  3. On the left, go to Group settings. Email options.
  4. Set your email options: Subject prefix—Identifies email as messages from the group. ...
  5. Click Save changes.

What are three ways you can organize your email with Gmail? ›

In Gmail, use labels and filters to organize your email. You can also star, snooze, archive, and delete messages to keep your inbox clear.

How do I split my Gmail inbox into categories? ›

At the top, click Inbox. In the 'Inbox type' section, select Default. In the 'Categories' section, tick the box next to a category. To show starred messages in the 'Primary' category, tick the box next to 'Include starred in Primary'.

How do I automatically classify emails in Gmail? ›

How to auto label emails in Gmail web app
  1. Open your web browser and navigate to your inbox.
  2. In the search box at the top, click Advanced Search.
  3. Enter terms to match specific messages. ...
  4. Click Create Filter at the bottom of the search window.
  5. Check Apply the Label.
  6. Next, choose a label from the drop-down list.

How do I move emails to folders in Gmail? ›

How To Move Emails Into Folders In Gmail
  1. Log in to Gmail in your browser.
  2. Open the message.
  3. Click the Move To button (with an image of a folder) on the top menu bar.
  4. Select the folder from the dropdown. Or click Create New.
Aug 3, 2023

Can I create folders in Gmail? ›

To create folders in Gmail, go to the Labels section in Settings. Click on Settings > Labels > Create New Label > Save. Gmail uses labels instead of folders to organize emails, but labels function similarly to folders.

How do I make emails go to a specific folder in Gmail automatically? ›

Create rules to filter your emails
  1. Open Gmail.
  2. In the search box at the top, click Show search options .
  3. Enter your search criteria. ...
  4. At the bottom of the search window, click Create filter.
  5. Choose what you'd like the filter to do.
  6. Click Create filter.

How do I automatically sort and label emails in Gmail? ›

Auto sort emails in Gmail on desktop

In the "Create Filter" window, define the filter criteria, such as sender, recipient, subject, or other options. Click the Create filter button. In the following window, pick the action to perform on the filtered emails, like Apply the label, and select or create a new label.

How do I sort my Inbox in Gmail? ›

You can sort by sender in Gmail by right-clicking an email, or by using the "search options" menu. If you already have an email from the sender you want to sort by, right-click it and select "Find more by." Gmail's search bar also holds an advanced search menu that lets you sort by sender and more.

How to declutter a Gmail inbox? ›

17 tips to organize your inbox
  1. Put more relevant emails on top. ...
  2. Get rid of tabs you don't use much. ...
  3. Use Labels to neatly organize Gmail. ...
  4. Automate emails to be assigned to your team (without forwarding) ...
  5. Stop writing emails for internal conversations. ...
  6. Archive emails you do not need in the near future.
Jul 26, 2024

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