How to Pick a Stock: Basic Best Practices for New Investors (2024)

So you've finally decided to start investing. You already know that a low P/E ratio is generally better than a high P/E ratio, that a company with a lot of cash on its balance sheet is superior to one burdened with debt, and that analysts' recommendations should always be taken with a grain of salt. And you know the cardinal rule of the smart investor: A portfolio should be diversified across multiple sectors.

That pretty much covers the basics, whether or not you've waded through the more complicated concepts of technical analysis. You are ready to pick stocks.

But wait! With tens of thousands of stocks to choose from, how do you go about selecting a few worth buying? Whatever some experts suggest, it's just not possible to comb through every balance sheet to identify companies that have a favorable net debt position and are improving their net margins.

Key Takeaways

  • Decide what you want your portfolio to achieve, and stick with it.
  • Pick an industry that interests you, and explore the news and trends that drive it from day to day.
  • Identify the company or companies that lead the industry and zero in on the numbers.
  • Note that stock picking as a strategy often underperforms passive indexing, especially over longer time horizons.

How to Pick a Stock: Basic Best Practices for New Investors (1)

How to Pick a Stock

Smart stock-pickers have three big things in common:

  • They have decided in advance what they want their portfolios to achieve, and they're determined to stick with it.
  • They stay aware of the daily news, trends, and events that drive the economy and every company in it.
  • They use those goals and knowledge to inform the decisions they make to buy or sell stocks.

Determine Your Goals

The first step to picking investments is determining the purpose of your portfolio. Everyone's purpose for investing is to make money, but investors may be focused on generating an income supplement during retirement, on preserving their wealth, or on capital appreciation.

Each of these goals requires a very different strategy.

3 Types of Investors

Income-oriented investors focus on buying (and holding) stocks in companies that pay good dividends regularly. These tend to be solid but low-growth companies in sectors such as utilities. Other options include highly-rated bonds, real estate investment trusts (REITs), and master limited partnerships.

Investors who aim at wealth preservation have a low tolerance for risk, by nature or because of their circ*mstances. They prefer to invest in stable blue-chip corporations. They might zero in on consumer staples, the companies that do well in good times and bad. They do not chase initial public offerings (IPOs).

Investors who are looking for capital appreciation are looking for the stocks of companies that are in their best early growth years. They are willing to take a higher degree of risk for the chance of big gains.

The Diversified Portfolio

Any of these investor types might use a combination of the above strategies. In fact, that's one of the prime motives for diversification. A conservative investor can devote a small portion of a portfolio to growth stocks. A more aggressive investor should earmark a percentage for solid blue-chip stocks to offset any losses.

Deciding which category you fall under is the easy part. Figuring out which stocks to pick gets complicated.

A stock screener, if you use one, is prone to error. Riding the coattails of institutional investors is an option, but you should know that they tend to rely on safe blue-chip stocks that may or may not provide the best returns.

Keep Your Eyes Open

It's vital to keep up with market news and opinions. Reading the financial news and keeping up with industry blogs by writers whose views interest you is a form of passive research. A news article or blog post can form the foundation of an investment thesis.

The underlying argument can be a common-sense observation. For example, you might note that the emerging markets nations are producing new middle classes made up of people who demand a greater variety of consumer goods. As a result, there will be a surge in demand for certain products and commodities.

The "Story" Behind a Stock Pick

The thoughtful investor has a 'story' that explains every decision to purchase a stock

Taking the argument a step further, the investor can deduce that with an increase in the demand for a product, some producers of that product will prosper.

This type of basic analysis forms the "story" behind the investment, which justifies purchasing a stock.

At the same time, it's important to be critical of your own assumptions and theories. You may love doughnuts and fast cars, but that doesn't mean that the newly affluent of Southeast Asia are clamoring for them too.

Once you are comfortable and convinced of the general argument after performing this form of qualitative research, corporate press releases and investor presentation reports are a good place for continued analysis.

Find Your Companies

The next stage in the stock-picking process involves identifying companies. There are three simple ways to do it:

  1. Find the exchange-traded funds (ETFs) which track the performance of the industry that interests you and check out the stocks they're investing in. This is as easy as searching for "Industry X ETF." The official ETF page will disclose the fund's top holdings.
  2. Use a screener to filter stocks based on specific criteria, such as sector and industry. Screeners offer users additional features such as the ability to sort companies based on market cap, dividend yield, and other useful investment metrics.
  3. Search the blogosphere, stock analysis articles, and financial news releases for news and commentary on companies in the investment space you've targeted. Remember, be critical of everything you read and analyze both sides of the argument.

These three methods are by no means the only ways to pick a company, but they do offer an easy starting point. There are also clear advantages and disadvantages associated with each strategy that investors should consider.

Seeking out expert opinions via news sources is time-consuming but it can yield results. It will deepen your understanding of the industry fundamentals. It also may alert you to interesting smaller companies that don't turn up on screeners or within ETF holdings.

Tune-in to Corporate Presentations

Once you are convinced that the industry that interests you is a solid investment and you are familiar with the major players, it is time to turn your attention to investor presentations. They are less comprehensive than financial statements, but they provide a general overview of how firms make their money and are easier to absorb than 10-Q and 10-K reports.

These reports also will have forward-looking information on the expected direction of the company and its industry. Browsing company websites and presentations help you refine your search.

The process involves more in-depth scrutiny of a specific company to see whether it might outperform its competitors in the industry.

The Next Step

At the end of your research process, you may be left with a single investment prospect or a list of ten or more companies.

Or you may decide that this industry is not right for you. That's fine. All of that research may have stopped you from making a bad investment.

Knowing when to say no is an essential aspect of the art of picking stocks. You may be ready to pull the trigger, or you may act like a financial industry pro and conduct an in-depth financial statement analysis.

Is Stock Picking a Successful Strategy?

Stock picking, also known as active investment management, tends to regularly underperform a passive strategy that tracks the broader stock market indexes. In fact, research shows that more than 90% of stock pickers underperform over a 15-year period.

Who Is the Most Famous Stock Picker?

While there are several candidates for best stock picker of the modern era, Warren Buffett is often heralded as the most prominent.

Why Is Stock Picking So Difficult?

Trying to pick stocks is often quite difficult because markets tend to be somewhat efficient, especially over longer time periods. The efficient market hypothesis (EMH) states that market prices reflect all available information, and so there is no way to earn excess returns.

How to Pick a Stock: Basic Best Practices for New Investors (2024)

FAQs

How to Pick a Stock: Basic Best Practices for New Investors? ›

When deciding which shares to sell, consider your overall portfolio strategy, diversification, and the tax implications of selling. It's also beneficial to review the individual performance of shares within the context of the market and industry trends.

How do I decide which stock to sell first? ›

When deciding which shares to sell, consider your overall portfolio strategy, diversification, and the tax implications of selling. It's also beneficial to review the individual performance of shares within the context of the market and industry trends.

How do I choose the best stock option? ›

There are six basic steps to evaluate and identify the right option, beginning with an investment objective and culminating with a trade. Define your objective, evaluate the risk/reward, consider volatility, anticipate events, plan a strategy, and define options parameters.

What is the best indicator of a good stock? ›

Metrics like earnings growth, price-to-earnings (P/E) ratio, and profit margin can potentially help isolate possible danger signs for a stock. Traders often compare a stock to its sector and see how it's doing compared to other stocks.

What is the simplest investment rule? ›

The Rule of 72 is a simple way to determine how long an investment will take to double given a fixed annual rate of interest. Dividing 72 by the annual rate of return gives investors a rough estimate of how many years it will take for the initial investment to duplicate itself.

What is the number one rule of investing? ›

Rule 1: Never Lose Money

This might seem like a no-brainer because what investor sets out with the intention of losing their hard-earned cash? But, in fact, events can transpire that can cause an investor to forget this rule. Buffett thereby swears by Rule 2.

What is the first best investment rule? ›

First, don't sell at the first sign of profits; let winning trades run. Second, don't let a losing trade get away. Investors who make money in the markets are okay with losing a little bit of money on a trade, but they're not okay with losing a lot of money.

How do investors choose which stocks to buy? ›

There are two primary strategies investors use to research stocks: fundamental analysis and technical analysis. "Typically, fundamental analysis is used to make (or) validate longer-term investment decisions, whereas technical analysis is more often used for shorter-term trading decisions," Crowell says.

What is a good PE ratio? ›

Typically, the average P/E ratio is around 20 to 25. Anything below that would be considered a good price-to-earnings ratio, whereas anything above that would be a worse P/E ratio. But it doesn't stop there, as different industries can have different average P/E ratios.

Which type of stock trading is best for beginners? ›

Overview: Swing trading is an excellent starting point for beginners. It strikes a balance between the fast-paced day trading and long-term investing.

Is $1000 enough for stocks? ›

Investing $1,000 may be just the start for your investing career, but make it count by taking the time to understand the available options and how to really make that money work for you. You can add to your account over time and build real wealth for yourself and your family.

How do I get better at picking stocks? ›

Stock selection doesn't have to be difficult, but you do need to be flexible. Look for markets that are moving but also be willing to hold off on a trade if the indicators aren't conveying a compelling setup. Consider going short as well as long. Finally, and perhaps most importantly, you need to be disciplined.

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