Wouldn’t it be nice to rank #1 on Google for a certain keyword in your industry or niche?
It would be amazing, and that’s why brands spend a lot of money every month to SEO agencies in hopes of making the front page of Google for a certain keyword.
I knew this concept was powerful as well, but realized the more I taught others this concept of ranking high on LinkedIn, they got excited about it!
Ranking High on LinkedIn
When you look at the image below, you will see that I rank first when you type in the keyword “sports” on LinkedIn. For me this is very important as I want to dominate the online space with my site SportsNetworker, and the Sports Executives Association. I want to be known as a credible resource in the sports industry, and by ranking first out of over 1.2 million (image below is an old screen shot) results for the word “sports” on LinkedIn this allows me to stay at the head of the pack in the sports business world.
5 Keys To Rank #1 On LinkedIn
This is a simple process to rank on the first page of search results in the “people search” section on LinkedIn. Although this doesn’t work every time, it works most of the time and I’ve seen it well over 100 times happen for people in real time. There are five places you need to put your keywords when you use this strategy:
1. Headline
Your headline is the first thing people see when they go to your LinkedIn profile, therefore (in my mind) it’s the most important or most relevant part. If your headline doesn’t have your keywords in it, then you are missing the biggest section of the equation.
2. Current Work Experience
Your current work experience is the next most relevant thing because it is what you are currently doing in business.
3. Past Work Experience
You start to notice that this works in the top to bottom approach within your profile. Start from the top, and working your way through your profile to the bottom.
4. Summary
Your summary is the meat of your profile, or the body of your speech. Make sure it looks clean and you don’t just add a line of key words next to each other or it won’t represent your personal brand well.
5. Specialties
This is the section you want to add a number of different keywords to showcase your talents in short phrases.
I go into more detail about each section during my video interview with the sassy Amanda Coolong and good friend Efren Toscano on the TechZulu show below.
There are a number of other reasons LinkedIn can help you improve your reach within your industry or niche, simply starting a LinkedIn group will help your build a loyal fan base of potential customers in no time. Take advantage of this powerful site by optimizing your profile full of key words, then start using the other amazing features it has to take your brand or company to the next level.
