How To Reach Out To Amazon Influencers [TEMPLATES] | Referazon (2024)

Here are the EXACT subject lines and outreach templates that are working for us at Referazon Express, our Amazon Influencer Marketing Agency.

Amazon Influencer Outreach Subject Lines:

• Sponsorship Opportunity?

• [Name], We Want You As Our Brand Partner

• We’d Love To Sponsor A [Blog / Video / Live Stream / Post]

• We’d Like To Pay You For A [Blog / Video / Live Stream / Post]

• Room For A Brand Sponsorship?

Sumo has a great article that will give you even more, 80 Email Subject Lines That Get Opened

Here are the best-performing Amazon Influencer Outreach Templates we’ve been using.

Amazon Influencer Outreach Templates:

Amazon Influencer Outreach Template 1 – Referazons’ Initial Outreach

Amazon Influencer Outreach Template 3 – Follow Up

Hey [Influencer Name],

I was hoping to get your rate card/media kit because we wanted to sponsor a [Blog, Video, Amazon Live, or Post].

I was checking in on my previous note to you because I recently checked out [Reference a Recent Blog, YouTube Video, Amazon Live Stream or Social Post] and got super excited about working with you.

Would love to know if you have room for another sponsorship and how we could work together.

Looking forward to hearing from you.

PS: If you don’t have a rate card, that’s okay, we can chat about it.

Here is a link to our Amazon store:
[Link to Product or Amazon Store]

Best,
[Your Details]

Amazon Influencer Outreach Template 4 – 2nd Follow Up

Hey [Influencer Name],

We’d love to pay you to work with us on some sponsored content and hopefully a long-term relationship with our brand.

I was hoping to get your rate card / media kit because after I checked out [Reference a Recent Blog, YouTube Video, Amazon Live Stream or Social Post], I got super excited about sponsoring a [Blog, Video, Amazon Live, or Post].

I was checking in on my previous note to you because I would love to know if you have room for another sponsorship and how we could work together.

Looking forward to hearing from you.

PS: If you don’t have a rate card, that’s okay, we can chat about it.

Here is a link to our Amazon store:
[Link to Product or Amazon Store]

Best,
[Your Details]

Breaking this down, you have 2 goals here.

1. Get your DM or Email read
2. Get the Amazon Influencer to respond

To get your DM or Email Read:

• Keep your conversation starter / ice breaker short.
  • Use a short, punchy sentence in the active voice.
• Make sure your Email Subject Line is known to be opened.
  • Don’t wing this, there are plenty of case studies that will tell you the email subject lines that get opened.

Here are a few email subject lines we like:

To get your Amazon Influencer to respond:

Now that you have been engaging with a potential influencer on social media for a few days it is time to start a more meaningful conversation. Remember, that period of commenting on and liking the influencer’s content is a way of making them aware of you – who knows, maybe they have even already checked out your profiles or website. This is important because now your email or DM won’t be a true “cold” introduction.

Conversation Starters With Amazon Influencers:

You need to keep in mind that boilerplate or copy-paste templates can be tough for these situations. Developing influencers, especially the ones that are not doing this as a full blown business, is more like building a relationship than it is a pure business transaction.

To be effective, influencers really need to be bought in on your product so start be ensuring that they like you. You will have to choose your wording in your DM or email the same way that you would choose your wording if you met someone in person at a networking event or co*cktail party.

That said, you can build a rough template that you use, but be sure to update it and adjust the wording for each unique situation.

What Do You Say in That Email or DM?:

1. Keep it brief and to the point.
2. Open with a specific complement on a recent piece of content the influencer published. For example if they recently released a review of a product that you are familiar with say something like, “I saw/read that recent review you did on xxxx. It was super helpful, especially the part where you pointed out zzzz.” Or if they had a funny story/video say something like, “That video you put out about xxx was hilarious, I really enjoyed the part where zzzz happened.”
3. Follow this up with the reason you are reaching out. “The specific reason I am reaching out today is because I first came across you because of x y or z article/video/post and I thought my product may be a great fit for inclusion on that post or something you do in the future.”
4. Make them an offer. This can be something as simple as free samples of your product or as specific as a dollar amount based on the engagement levels they see on their content (see our separate section on approaching influencer price). The easier you can make it for the influencer the better, so be as specific as you feel that you can instead of leaving things vague.