How To Sell Something On The Facebook Marketplace? (2024)

Before we start revealing the most effective ways on how to make money selling on Facebook marketplace and jotting down some secrets that would inexorably increase the profit margins, let us help you form a clear idea of what Facebook marketplace is and how it works.

Owing to the vast reach and effectiveness of Facebook, in the present day, more and more brands are getting magnetized towards the platform to sell their products to the target audience. If statistics are to be believed, as recorded in 2019, more than 900 million global internet users used the Facebook marketplace to browse through their needs and subsequently, buy or sell items.

This, therefore, served the retailers with an opportunity to expand their realms and pitch for the sales of their products in a place where consumers are already looking to buy things.

Remember that you will not be avail to avail the facilities furnished by the Facebook marketplace unless you are listed there, although it is a free feature. This brings us to the next most important question, how to get to the Facebook marketplace?

Table of Contents

How to get to the Facebook marketplace?

There are a few boxes on the checklist that must be ticked off first to get listed on the Facebook marketplace. If you are unable to find the option, one of the following things must be going wrong:

  • Facebook marketplace is not available in your region – Currently, the Facebook marketplace is available only in 70 countries and yours might not be one of those.
  • You are not eligible yet – the Facebook marketplace can be accessed by people who are 18 years or older.
  • Not everything you have listed complies with Facebook’s policy – Probably you must have listed something that goes against Facebook’s policy. To make sure that you have all the right items on the catalog, go to the “marketplace” option and request a “review”.
  • You are new to Facebook – If you are comparatively new to Facebook, chances are, you will be barred from capitalizing on the features of the marketplace. This is essentially Facebook’s strategy of reducing the number of potential scammers who persistently create and delete accounts to sell the same items for which they have been banned previously.
  • You don’t use marketplace from your profile as much – For the uninitiated, Facebook relies on algorithms to monitor the groups, applications, and pages you visit the most. If you don’t explore the buying and selling pages that often, you are less likely to come across the marketplace option.

If you have all these requisites in place, and the marketplace option is still not visible, you can try to resort to any of these recourses delineated down below.

  • Reinstall the app or log out from your account

First off, give the most practical and easiest solution a try; log out from your Facebook account temporarily or, uninstall and reinstall the application.

  • Change the location

As we have already mentioned before, the glitch in your account regarding the “marketplace” option can be caused because of your location. Change the location fed in your Facebook profile by clicking on “settings”, followed by “Language and Region”.

  • Use the account frequently

If you have set up your Facebook account only recently, ensure that you are active on the site. With active, we are not asking you to be online all the time but, sharing photos and videos, commenting and liking posts, adding friends, engaging in groups, and more.

Also, the fact that you will have to be more than 18 years old to gain authorization to the Facebook marketplace goes without saying.

How to sell something on the Facebook marketplace?

If you aren’t familiar with the process of selling something on the Facebook marketplace then let us tell you that it is not only easy but, comes with a string of dynamic advantages.

The most glaring benefit of utilizing the features of the Facebook marketplace relates to personalized customer experience. As opposed to the notion of aiming in the dark, Facebook Marketplace will allow you to connect with the group of customers whose prospects of buying something from you is more than the others.

Additionally, on this platform, you will be able to gauge the meticulousness of your competitors as well; track the latest trends, prices, offers and inventory of products yielded by your contemporaries and accordingly, fabricate your bets so that you can make certain that you are using every opportunity to confirm more and more purchases.

  • Click on the “marketplace” option exhibited on the menu bar of your Facebook profile.
  • After reaching the screen, click on the “sell something” button that will open a pop-up window for you to sell the product.
  • Next, click on the “Item For Sale” tab which will redirect you to a screen where you can list your items, select their category, enter the prices, and other details that your customers would find relevant.
  • Click on the “next” button and you will be asked to choose the groups that you would like the items to be posted in.
  • Click on “post” and your job will be done. The buyers from the group will get back to you if they find something interesting.

In order to make things a tad easier, in the section below, we will be noting down the sure-shot ways of making it big on the Facebook marketplace.

  • Conduct a thorough research

The most important part of setting up a store on any podium is being acquainted with all its intricacies and here, Facebook is no exception. Instead of plunging into the filed with your ideas, form a list of your items and explore through the prices that are being presently offered.

Naturally, you will have an infinite pool of competition waiting for you but, to find your way out, scrupulously analyze the demand and then do whatever lies within your capacity to place your products higher than those offered by your counterparts. Slash prices, affix unparalleled discounts, and reserve attractive offers for new and loyal customers who are choosing you over everybody else.

  • Price the items right

Taking into account the prices quoted by your competitors while carrying out the research is undoubtedly, the most vital bit. Aim at striking the perfect balance because if the amount is too low, people might get suspicious about the quality and its source of manufacture and on the other hand, if the items are tagged at a price that is too high, your customers will keep the option off their wish list.

  • Make the products look good

Facebook is principally a visual platform and there cannot be two ways about it. Thus, to make your mark in a pre-existing market, you will have to guarantee that the posts waiting to be uploaded are fortified with enough time, effort, and a bit of investment.

For instance, there is definitely a wide array of free picture and video editing applications in the market but, not all of them work in the same manner. Photo editors that come with in-app purchases are bound to render you with high-quality pictures and filters that are unique and will inevitably make the posts stand out from the rest.

When your target audience is scrolling through the marketplace, they will only pause and pay attention to your content if something instantly catches their attention like a well-curated video or, stunning photograph. Stuff the posts with the most-searched keywords and list the items separately so that viewers find it easy to make their decisions.

  • Engage more

To be a part of the market that has been thriving for years now, you will have to be a part of the predominant network of buyers who know their craft and can even help you get in touch with buyers looking for the items that you are selling.

Advertise your label across all the other social networking sites as much as possible, encourage people to share your posts and, most importantly, build a distinctive brand style for your products and listing images. From the standpoint of experience, we would suggest you engage more with your customers.

Ask them to share their opinions and feedbacks and answer their queries and messages promptly. People who do not buy stuff from websites and internet marketplaces believe that the sellers lack credibility and might fail to live up to their expectations considering the absence of a physical medium of contact.

We don’t want you to be a part of this group of sellers who have led to the tailoring of this false image. Because you are starting out and people don’t know you as yet, prioritize your audience.

Interact with them as much as possible and solve the issues that they might have with your products. Rather than solely flaunting the positive comments, appoint a team that would diplomatically tackle the criticism. This would improve brand coherence in the longer-run and inculcate faith and reliability in your customer’s mind.

What sells best on the Facebook marketplace?

To answer this question in the most simple and straightforward way, we will have to stay anything that looks appealing and worthy of investment. Fundamentally, there are ten categories under which you can segregate the items you are willing to sell and they are:

  • Electronics
  • Deals
  • Entertainment
  • Hobbies
  • Home and Garden
  • Clothing and accessories
  • Classifieds
  • Family
  • Housing
  • Vehicles

Shoppers, when searching for their desired products, can either view all the categories at once, point out a few or, simply type the name of a product with the relevant keywords.

As per our understanding and experience, things that can be photographed or, has innumerable dependable ratings and reviews pinned under them, will inescapably sell the best.

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How To Sell Something On The Facebook Marketplace? (4)

How To Sell Something On The Facebook Marketplace? (7)

How To Sell Something On The Facebook Marketplace? (2024)

FAQs

How do I sell on Facebook Marketplace for beginners? ›

Sell something on Facebook Marketplace
  1. Tap in the top right of Facebook.
  2. Tap . ...
  3. Tap Sell at the top, then tap Items.
  4. Tap Add photos to add photos from your phone, or take a new photo. ...
  5. Enter the info about your item. ...
  6. Tap to hide your listing from your Facebook friends. ...
  7. Click Next.

How much does it cost to sell on FB Marketplace? ›

Facebook Marketplace Fees

Unlike other ecommerce or reselling marketplaces, Facebook charges zero fees to list your items if you sell them locally. If a customer places an order for shipping, the seller is only charged 5% of the sale price or a flat fee of $0.40 for shipments of $8.00 or less.

How are you paid when you sell on Facebook Marketplace? ›

Your payout goes to the bank account that you entered when you set up shipping. The exact timing of the payment depends on your bank. You can check the date of your next payout in the Your payouts section of Marketplace.

How to sell on FB Marketplace safely? ›

Keep the following safety tips in mind when selling stuff on Marketplace:
  1. View the person's profile and rating. ...
  2. Protect your privacy. ...
  3. Know About Delivery Options for Items. ...
  4. Use safe payment methods. ...
  5. Review our Commerce Policies. ...
  6. Verify the legitimacy of the item. ...
  7. Don't sell recalled items.

Is selling on Facebook Marketplace worth it? ›

Selling on Facebook can be a good choice if your target audience is active on Facebook as using Facebook Marketplace can be a valuable way to reach potential customers directly. It is also particularly beneficial for selling to a local audience, as it prioritizes nearby buyers.

What should you not do when selling on Facebook Marketplace? ›

Don't share your financial information (example: PayPal login and password, bank account info) or unnecessary personal information with buyers or sellers. Don't respond to messages or emails that ask you to provide verification codes or account information, such as your email address and password.

What are the cons of Facebook Marketplace? ›

While it's great to unload something you don't need or buy something you do, Facebook Marketplace still has drawbacks. Like every online marketplace, scammers lurk there to take advantage of people, steal their money and items, or even trick them into revealing information that could lead to identity theft.

Who pays for shipping on Facebook Marketplace? ›

Depending on how you've set up your listing, shipping will either be paid for by the buyer, Facebook, or you as the seller. If you've selected to pay the shipping costs, the costs will be deducted from your payout. Note: This article is about items sold by individual sellers with shipping and checkout.

Does Facebook Marketplace report to IRS? ›

Your earned money from selling on Marketplace could be subject to taxes. Even if you don't claim the income when you file your annual taxes, we will submit a Form 1099 and report your income to the IRS.

What is the safest way to receive payments on Facebook Marketplace? ›

Advantages of Using PayPal on Facebook Marketplace

Comprehensive Buyer and Seller Protection: PayPal is notable for its robust protection policies for both buyers and sellers. For buyers, this includes safeguards against fraudulent transactions, receiving the wrong item, or not receiving an item at all.

How long does it take to get paid from Facebook Marketplace? ›

Your payout will be initiated 15 days after you mark the item as shipped, or 5 days after the item is delivered upon receiving delivery confirmation.

Is it hard to sell stuff on Facebook Marketplace? ›

Selling your stuff online has become a popular alternative to garage sales. For casual sellers, Facebook Marketplace is a free option that connects you with potential buyers in your area. But there are restrictions to what you can sell, and it can take a bit of know-how to stand out on the platform.

How to use Facebook Marketplace for beginners? ›

Sell something on Facebook Marketplace
  1. Tap in the top right of Facebook.
  2. Tap . ...
  3. Tap Sell at the top, then tap Items.
  4. Tap Add photos to add photos from your phone, or take a new photo. ...
  5. Enter the info about your item. ...
  6. Tap to hide your listing from your Facebook friends. ...
  7. Click Next.

How much does Facebook charge to sell on Marketplace? ›

But, one of the most significant advantages of FBMP is that there are no listing fees. Furthermore, selling fees are deducted automatically after we make each sale. As a selling charge, Facebook Marketplace charges 5% per shipment or a flat fee of $0.40 for products costing $8.00 or below.

How do I protect myself as a seller on Facebook Marketplace? ›

To buy and sell safely on Facebook Marketplace, you should check seller and buyer profiles, meet in a public place when selling or purchasing an item, have a friend or relative accompany you for the exchange of goods, use secure payment methods and more.

How do I get my first sale on Facebook Marketplace? ›

Tips for Selling on Facebook Marketplace
  1. Step 1: Do Your Research. ...
  2. Step 2: Price It Right. ...
  3. Step 3: Don't Get Attached. ...
  4. Step 4: Make Your Work Look Good in Photos. ...
  5. Step 5: Spread the Word. ...
  6. Step 6: Be Willing to Negotiate.

Do I need a Facebook account to sell on Marketplace? ›

Like other ecommerce tools based on social media platforms, both the seller and the buyer must have a Facebook account to interact with Facebook Marketplace. There are no other real requirements or prerequisites for selling on this channel.

Do I get paid first Facebook Marketplace? ›

Your payout will be initiated 15 days after you mark the item as shipped, or 5 days after the item is delivered upon receiving delivery confirmation. Once your payout is initiated, it may take up to 5 days to reach your account.

How do I avoid Facebook Marketplace fees? ›

How can you avoid Facebook Marketplace selling fees? You can avoid Facebook Marketplace selling fees by only selling your items locally. By choosing local pickup as your delivery method, you can easily sell products without having to fork over any fees to the platform.

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