How to set investment goals (2024)

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When investing for your financial future, you are essentially allocating your money to an asset that is created with the intention of allowing your money to grow over time.

If you're thinking about investment goals, you've probably got a good idea of what you want to get out of your money. Knowing yourself, your needs and objectives, and your appetite for risk is a good start.

But you’ll also need to consider factors such as your income, age, and future outlook, all of which will influence your motivations for investing.

It's well worth taking the time to really think about what you want out of your investments, keeping in mind that time will be a crucial factor. When investing for your financial future, you are essentially allocating your money to an asset that is created with the intention of allowing your money to grow over time. How you set investment goals relies very much on how quickly you need to take your money out.

Step by step: Setting investment goals

With this in mind, here's how to create a realistic plan for achieving your investment objectives within a certain time frame.

1. Goals: Consider your reasons for investing

The reason for investment goals is to make money, but there's more to it than that. What will you use this money for? If it's for things like making up an income shortfall, planning for retirement, paying off other obligations, or buying another asset, then you should be prepared for a mid- to long-term commitment, usually of at least five years. If your objective is to reap rewards before then, you might be better off saving.

2. Risk: Consider how much you’re willing to risk

The value of your investment can go up as well as down, and ultimately your investment goals and objectives will depend on your own risk appetite. It's a good idea to think about where you can take risks and where you can't, making sure you consider your other financial commitments. For example, if you’re close to retirement, you’ll want to avoid any big losses just before you take your money out.

3. Timescale: Decide how long you want to invest for

Generally, the longer your money is invested, the more opportunities it has to grow in value and reach your goal. But how long you invest for will depend on what you want to get out of it. Typically, anything you’ll need money for in five years or less is seen as short term, while goals set five-to-ten years from now are considered mid term. Long-term goals are usually over periods of over ten years.

4. Strategy: Make an investment plan

Once you’re clear on your needs and goals – and have considered how much risk and time you can take – you need to identify any suitable investment opportunities. Generally, it's best to start with something low risk, like cash ISAs. If you're happy to accept higher volatility, you could then add medium-risk investments like unit trusts. Only once you've built up low and medium investments might you be ready for something higher risk.

5. Mix it up: Build a diversified portfolio

One of the best ways to protect against the ups and downs of the market is to create a balanced, diversified portfolio of investments. Different investments are affected by different factors: economics, interest rates, politics, conflicts, even weather events. What’s positive for one investment can be negative for another, meaning when one rises, another may fall. Putting all your money in one kind of investment is therefore a risky strategy.

Make the most of tax allowances

Some types of tax-efficient accounts mean you can normally keep more of the returns you make, so it's definitely worth thinking about when setting investment goals. An example of this could be putting your money into your pension or using up your Individual Savings Account (ISA) allowance. A financial advisor can help you think about whether you’re making the most of your tax allowances and talk you through suitable tax-efficient investments opportunities.

The importance of regularly reviewing investment goals

Markets go up and down all the time, so it's important to review your investments annually and check they’re on track to achieve your investment goals. Some aspects to review include any changes to your financial goals that may benefit from a different plan, checking your asset allocation is one you're comfortable with, diversifying your portfolio, and assessing performance to see if there are certain aspects of your portfolio that need rebalancing or selling.

How to set investment goals (2024)

FAQs

How to set investment goals? ›

Think through what you see for yourself in both the short- and long-term and then invest based on those time horizons. Remember to review your goals at least once a year and adjust your portfolio accordingly. Staying disciplined and sticking to your plan is a great way to ensure your goals are met.

How to figure out investment goals? ›

Fidelity Investments recommends saving at least 1x your pre-retirement income at age 30, 3x at 40, 7x at 55 and 10x at 67. If you think you'll need $100,000 per year after you retire, you should have $100,000 in savings at age 30, $300,000 at age 40, and so on.

What is the 10 5 3 rule of investment? ›

It suggests that 10% of your portfolio should be allocated to high-risk, high-reward investments, 5% to medium-risk investments, and 3% to low-risk investments. By following this rule, you can spread your investment risk across different asset classes and investment types, such as stocks, bonds, real estate, and cash.

What are the three key areas in setting investment goals? ›

Once you've answered those questions, you can begin to weigh the three primary investment goals--growth, income, and stability or protection of principal--to determine how to select specific investments that are appropriate for your financial plan.

What is a good investment goal? ›

Long-term goals: This category of investment goals includes what most people think of when they think about investing: retirement. If you're just starting out in your career, retirement is likely 30 to 40 years in the future, making it the ultimate long-term goal.

What is defining your investment goals? ›

In essence, setting investment goals will: Form the basis of your investment strategy. Help you decide which asset class to invest in. Determine your tolerance for risk. Help you know if you're on track.

What is the 70 20 10 rule for investing? ›

The 70-20-10 budget formula divides your after-tax income into three buckets: 70% for living expenses, 20% for savings and debt, and 10% for additional savings and donations. By allocating your available income into these three distinct categories, you can better manage your money on a daily basis.

What is the 80/20 retirement rule? ›

What is an 80/20 Retirement Plan? An 80/20 retirement plan is a type of retirement plan where you split your retirement savings/ investment in a ratio of 80 to 20 percent, with 80% accounting for low-risk investments and 20% accounting for high-growth stocks.

What is the 1 rule of investing? ›

Warren Buffett once said, “The first rule of an investment is don't lose [money].

What are the 3 A's of investing? ›

Amount: Aim to save at least 15% of pre-tax income each year toward retirement. Account: Take advantage of 401(k)s, 403(b)s, HSAs, and IRAs for tax-deferred or tax-free growth potential. Asset mix: Investors with a longer investment horizon should have a significant, broadly diversified exposure to stocks.

What are the three pillars of investment? ›

Investing for the long term The three pillars of investment success. Three factors are crucial if you want to invest successfully: analysis, strategy and discipline.

What is your primary investment goal? ›

Your primary objective is your overarching investment purpose. For example, you may identify an exact goal, such as retirement, or you might have a more general goal, such as building wealth for future generations. It's okay to have multiple goals — most investors do.

What is the 70 30 rule in investing? ›

What Is a 70/30 Portfolio? A 70/30 portfolio is an investment portfolio where 70% of investment capital is allocated to stocks and 30% to fixed-income securities, primarily bonds.

What is the 30 30 rule for investments? ›

The 30:30:30:10 pension planning version of the rule talks about what to do with the portion of your income you've already set aside for retirement and investments. This rule advocates for directing 30% of your savings into bonds, 30% into property, 30% in stocks and 10% in cash and cash equivalents.

What are the three investment goals? ›

There are three main objectives in successful investing: safety, income, and growth. The more prominence one has, the lesser the other two will have. SAFETY: It's the primary objective investors usually want.

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