The obsession with a perfect smile isnothing new. When cinema became mainstream in the late 1920s, we saw gorgeouspeople with dazzling smiles on the big screen and fell in love with beautifulwhite teeth.
More than a hundred years later, ourfascination with white teeth remains the same! Scroll through any Instagramfeed and you will come across thousands of visuals of beautiful smiles. Frommega movie stars, big celebrities to mid-level influencers, everyone ispromoting the perfect, dazzling smile with the help of teeth whitening products.From teeth whitening strips to at-home LED teeth whitening devices, you willfind influencers everywhere collaborating with dental cosmetics brands.
Teeth Whitening Startup: The PerfectBusiness Venture of 2024
If you are thinking of establishing yourbrand in the teeth whitening industry, what does the picture-perfect culture ofsocial media tell you? Is it worth it to start a dental whitening business?Find your answers here.
- The Need to Look Selfie-Ready!
A picture speaks a thousand words. And,when people are looking at picture after picture of beautiful people withstriking smiles, they are inspired to look the same. Today's Millennial and Gen-Zpopulation values a perfect set of white teeth.
Previously, consumers focused on straightening crooked teeth, but with the advent of ultra-HD viewing devices and superior-quality print media, the color of teeth has become a matter of utmost importance. According to the American Academy of Cosmetic Dentistry, 99.7% of Americans believe a smile is an important social asset.
Did you know 37 million Americans used tooth whiteners in 2020? It is one of the most commonly used OTC products in the country. Another survey disclosed that 80% of Americans in the 18-49 age group wanted whiter teeth.
Now that Americans are getting vaccinated,everyone is venturing out to enjoy a glorious summer. Whether it is thepressure of looking flawless for a weekend with friends or uploading thatperfect Hot-Girl-Summer post on Instagram, a stunning and bright smile hasbecome a necessity.
- Excellent Teeth WhiteningResults are More Tangible than Ever!
With the wide availability of teethwhitening products, ensuring a beautiful smile has become more accessible thanever. If you consider other cosmetic and beauty products, results are not alwaysper the consumer's expectations, but teeth whitening products are moreeffective and safer than before.
FDA-approved, ISO-certified teeth whiteningproducts are easy to obtain, and diverse options are available all over the web.For example, if one wants to whiten teeth without peroxide-based gels, they canfind non-peroxide teeth whitening kits. If someone does not have the time forcomprehensive teeth whitening sessions, they can choose teethwhitening pens or dentalwhitening strips from their trusted seller.
- Numbers support the GrowingTrend of Whiter Teeth
In addition to the social media trend ofperfect white teeth and easy access to premium dental whitening products, thereis one additional reason to convince you: Significantly stronger growthforecasts of the global teeth whitening industry.
The global teeth whitening market size was estimated at $6.9 billion in 2021 and $7.2 billion in 2022. A research report by Future Market Insights (FMI) states that the valuation will reach $10.7 billion by 2032. Rising oral hygiene awareness, the growing spending capacity of the Millennials/Gen-Z population, and easy access to OTC products are a few reasons behind the exceptional growth.
If you look at the numbers, it is clearthat the rising trend of the industry makes it a lucrative startup option. And,with the increase in educational facilities and growing awareness of teethwhitening products in developing and under-developed nations, you can grow yourbusiness in largely untapped markets and establish your brand.
How to Start a Teeth Whitening Business?
Cosmetic dentistry is a boomingbillion-dollar industry with incredible growth potential. If you want to startyour own teeth whitening business, now is the right time.
- Choose your BusinessModel after Thorough Consideration
Choosing your business model is the firststep in establishing your brand. If you are a dentist or a dental hygienist,you can think of including teeth whitening treatments in your list of services.To save on overheads and ensure limited investment, consider mobile teethwhitening services or sell dental whitening solutions through yourwebsite/social media profile. Consider your budget, preferences, and businessgoals to choose between different startupideas for your teeth whitening business.
- Determine your USP andCreate Marketing Strategies
Learn more about your competitors. What aretheir product offerings? What are their pricing strategies? What kind oftreatments do they provide to their customers? With in-depth research of thekey industry players, you can determine your USP (Unique Selling Proposition). Aclear USP will convince potential customers and enable you to build robust marketingstrategies for your dental whitening business.
- Take Supply ChainCollaboration to the Next Level
Gone are the days when the responsibilityof manufacturers ended with the delivery of premium-quality teeth whiteningproducts. Today, supply chain collaborations are much more than inventorymanagement and warehousing facilities. Modern manufacturers provide in-depthanalysis of business trends, help with legal compliance, support low MOQs onprivate label products, offer product fulfillment options and marketing supportto help your business grow. Hence, it is wise to partner with a reputed teeth whitening manufacturer to grow your brand.
- Choose Inventory andStart your Cosmetic Dentistry Business
When working with an experiencedmanufacturer, they will help you to select fast-moving inventory products. Itis your job to research as well. Find out more about the seasonal demand forteeth whitening products and identify the current trends. For example, there isa growing demand for sustainable, eco-friendly toothpastewhitening tablets in the market. You can include the innovative productoffering in your inventory to sell more.
When starting your teeth whiteningbusiness, focus on building your brand. With authentic marketing strategies andpremium teeth whitening solutions, you will be able to carve a niche in themarket.
All the Best!
