How to Use Pinterest for Etsy to Elevate Your Sales (2024)

Welcome to the bustling digital marketplace where creativity meets curation – Pinterest.

This visual search engine isn’t just for hobbyists – it’s a goldmine for Etsy shop owners aiming to launch their unique creations into the spotlight. If you’re looking to leverage this powerful tool, our guide on how to use Pinterest for Etsy is your roadmap to success.

We’ll cover the nuts and bolts of setting up a tailored Pinterest business account and crafting Pinterest boards that resonate with your brand. Learn to design compelling Pinterest Pins that direct browsing eyes straight to your Etsy listings.

• spark creativity,
• plan their projects,
• and visualize their goals.

Pinterest’s unique features can significantly enhance the visibility and appeal of your Etsy listings, attracting a solid and engaged audience.

Promoting your Etsy business on Pinterest offers distinct advantages over other social media platforms.

• Visual appeal. Pinterest is highly visual, making it perfect for displaying the creative and artistic products often found in Etsy stores.
• Longevity of Pins. Unlike posts on platforms like Twitter or Instagram, Pinterest Pins have a much longer lifespan and can drive traffic for months or even years after they're first pinned.
• Pinterest search engine functionality. With a built-in search bar, Pinterest operates like a search engine, which means users can discover your shop listings through targeted search terms, enhancing your reach through Pinterest SEO.
• Shopping-oriented user base. Most users come to Pinterest with shopping in mind, looking for products to purchase, not just doomscroll.
• Rich Pins. Use rich Pins, which sync information from your Etsy shop, to provide up-to-date pricing and product details directly on your Pins..

Creating a new Pinterest business account is straightforward.

1. Visit the Pinterest sign-up page and tap on Business > Create account.
2. Provide your email, date of birth, and create a secure password.
3. Complete your profile by filling in details about your business and specify if you want to use Pinterest’s advertising options.
4. Once you finish the setup process, start exploring your new business account.

Creating a linked business account is the way to go for those who already enjoy Pinterest personally and want to maintain a connection between personal and business content.

1. Log in to your existing personal Pinterest account.
2. Go to account options and select Add an account.
3. Follow the prompt to create a free business account.
4. Build your business profile, describe your business, and decide on advertising preferences.
5. Navigate to your linked Pinterest business account and curate your business presence.

If you’re looking to transition completely and focus solely on your business, you can convert your personal account into a business one.

1. Sign in to your existing Pinterest account.
2. Click the three dots in the top right corner of the screen.
3. Select Convert to a Business Account.

A fully fleshed-out Pinterest profile is vital for establishing credibility and connection with your audience. Make sure every aspect reflects your Etsy business and brand.

To edit your profile:

• Sign in to your Pinterest account.
• At the top-right of the screen, click on the downward-facing chevron icon.
• Select Settings.

Then, choose Edit profile.

• Provide a business email address for customer inquiries.
• List a phone number if customers need to reach you directly.
• Including a business address may be beneficial if you have a physical location.

Creating Pinterest boards themed around your products can attract new customers and increase sales.

To create a personal Pinterest board:

1. Log in to your Pinterest account.
2. Click the + icon in the top-right corner of your screen.
3. Select Board.
4. Name your board. To add an end date or a date range, simply click on the Dates field.
5. If you want to keep it secret, toggle Keep this board secret.
6. Click Create.

To create a board from your business profile, follow these steps (currently only available via mobile devices):

1. From your profile or home feed, click on the + at the bottom of the screen.
2. Select Board.
3. Give your board a name, invite collaborators if desired, and toggle the option Keep board secret if you prefer to make the board private.
4. Finally, tap Next (Android) or Create (iOS).

Once you’re done creating boards, it’s important to present your Etsy shop on Pinterest through appealing visuals.

For Etsy sellers, effective board presentation on Pinterest can significantly enhance product visibility. Here are tips based on Pinterest’s best practices:

• Create engaging content – Use compelling, high-resolution images or videos with great framing and styles. Since most Pinterest users are on mobile, use a vertical aspect ratio.
• Call to action – Encourage users to save your content and follow your boards. The more saves and follows you get, the more visibility across Pinterest.
• Contextualize your ideas – Add appropriate descriptions, titles, or links to your Pins. Choose strong thumbnails for videos and save content to relevant boards to increase discoverability.
• Brand focus – Make your product or service the central element of your Pin. Include subtle branding, like a logo, avoiding the lower-right corner to promote your Etsy shop.
• Concise text overlay – Use brief, readable text overlays for clarity, which is especially important for mobile users.
• Optimized Pin copy – Ensure clear titles (up to 100 characters) and descriptions (up to 500 characters) for better search discoverability.
• Active links – If your Pin includes a link, make sure it's active and quick to load, matching the destination site's topic and imagery.

1. Log into your Pinterest account.
2. Click Create at the top-left of your screen. For business accounts, select Create, then Create Pin.
3. Click Create New or choose a draft if you’ve prepared one earlier.
4. Upload your image or video by clicking the upload icon or dragging and dropping your file.
5. Fill in the details of your Pin.
6. When you’re ready, click Publish.

Consistently adding fresh Pins is a key strategy to maintain and grow your presence on the platform and to promote your Etsy shop effectively.

• Develop a content calendar. Create multiple Pins for the coming weeks or months. This will help you maintain a steady stream of content promoting your Etsy listings.
• Leverage scheduling tools. Utilize Pinterest’s business account features or third-party tools to schedule your Pins. This helps you stay active without daily manual posting.
• Capitalize on SEO. By creating multiple Pins for your Etsy shop listings and using Pinterest search bar suggestions, you can tap into what users are actively searching for.
• Be mindful of the Pinterest algorithm. Create multiple Pinterest boards and Pins regularly to increase your visibility on the platform.

Creating high-quality Pinterest Pin images is essential for capturing the attention of potential customers and directing them to your Etsy store. Every Etsy seller should pay attention to:

• High-resolution photos
• Bright and vibrant colors
• Clear and concise text
• Relevant keywords
• On-brand visuals

Here are some resources for crafting creative, high-quality, on-brand product images for Pinterest.

• Pinterest Creator Hub – The Pinterest Creator Hub is a great resource for finding inspiration and learning tips for creating Pinterest images.
• Canva – Canva is a free online design tool to help you easily create Pinterest images. It offers various templates and elements for creating visually appealing images.
• PicMonkey – PicMonkey is another free online design tool for creating Pinterest images. It offers a variety of features, such as photo editing, text overlays, and collage creation.

Optimizing your Pinterest SEO is a crucial part of your marketing strategy for getting your Etsy shop’s Pins discovered.

• Keyword research. Use the Pinterest search bar to find high-volume keywords related to your Etsy listing. Create Pins with these keywords in mind.
• Craft descriptive captions. Incorporate the selected Pinterest keywords into your descriptions.
• Utilize tags wisely. Tags are another avenue to include keywords, making your Etsy listing more discoverable to users searching for related content.

Including shop links in your marketing materials is essential for driving traffic to your Etsy shop and increasing sales. How and where to include your Etsy shop URL?

• In your social media bios
• In your email signature
• In your blog posts and website content
• In your Etsy listings

The key to gaining traction for your Etsy shop on Pinterest is to immerse yourself in the pinning community. Follow other Pinterest boards that align with your brand and repin, as well as comment on Pins that resonate with your Etsy shop’s aesthetic and values. Be genuine to your brand’s voice.

Additionally, Etsy shops should actively promote their Pinterest presence to their customers. For instance, you can share your Pinterest profile link when communicating with customers so they can follow you and share your content, helping to amplify your Etsy store’s reach on the platform.

Harnessing the power of Pinterest trends can be a game-changer for your Etsy shop. Regularly scour Pinterest to see which Pins and keywords are gaining traction within your niche. This not only keeps you informed about current tastes but also guides your product development and pinning strategy.

By analyzing how other Etsy shop owners describe their Pins and what items are often pinned alongside yours, you can refine your listings to drive Etsy sales.

• Build Awareness. Expand your brand reach.
• Increase Consideration. Get more visitors to your Etsy shop.
• Boost Conversions. Drive sales or subscriptions.
• Enhance Offline Sales. Promote in-store purchases.

Reach your ideal audience through:

• Automated or demographic targeting for specific user profiles.
• Interest and keyword targeting to connect with niche markets.
• Customer lists and actalikes to re-engage and expand your customer base.

Start your Etsy print on demand business today!

Etsy sellers, it’s time to elevate your shop’s visibility through the Pinterest platform! Start creating captivating Pins and make your listings shine in the Pinterest feed. Here are the key takeaways:

• Attractive Pins. Create beautiful Pins that reflect your Etsy items’ uniqueness, making them irresistible in a sea of visuals.
• Promote your own Pins. Invest in promoted Pins to boost visibility, leading potential customers directly to your Etsy shop.
• Etsy pinning. Regularly pin your own creations to different Pinterest boards to increase your reach and engagement.
• Pinterest strategy. Develop a robust Pinterest strategy, curating content that highlights your Etsy Pins across multiple Pinterest boards.
• Printify x Etsy integration. Harness the combined power of Printify and Etsy to tap into a market enthusiastic about discovering and sharing unique products. This synergy allows you to seamlessly showcase your Printify-customized items on Etsy, connecting you with buyers looking for special, custom-made finds.

Now you know how to use Pinterest for Etsy and are one step closer to enhancing your online success through Etsy sales.