How VC’s Look at Startups and Founders (2024)

Breaking down the odds...

Written byTim Vipond

A Quick Guide to Startup Funding

Raising money from a Venture Capital (VC) firm is extremely challenging. The odds of receiving an equity check from Andreessen Horowitz is just 0.7% (see below), and the chances of your startup being successful after that are only 8%. Combined, that’s a 0.05% or 1 in 2000 success rate.

How VC’s Look at Startups and Founders (1)

Image data source. Note: graph is not to scale.

So, how can you increase your odds of building a company that will succeed?

This guide highlights what the top venture capital firms look for in a business idea and in a founder.

The Odds of Being Funded by a Top VC

The odds of being funded by Andreessen Horowitz are approximately 0.7%.

Marc Andreessen (founding partner of Venture Capital firmAndreessen Horowitz) recently provided an interesting breakdown of the odds of a startup receiving funding from his firm in an interview at Stanford Graduate Business School.

In the interview, Andreessen explains that there are approximately4,000 startups a year that are seeking to raise venture capital funding.

Of the 4,000 startups looking for funding, they look at about 3,000 per year, mostly coming from inbound interest. That number breaks down to looking atapproximately12 opportunities per day (50 weeks per year, 5 days per week).

Of the 3,000 they screen, they look at 200 very seriously.

In the end, they invest in about 20 startups each year (0.7%).

The Odds of Succeeding for a Startup Funded by a Top VC

Andreessen goes on to explain that, from an aggregate perspective, the top VCs fund approximately 200 startups per year.

Since there are 4,000 companieslooking for funding, that translates to odds of 5.0%.

Of the 200 that are funded by top VCs, 15 of those startups will generate nearly all of the economic return. The rest will either go to zero or limp along without generating much return.

Therefore, even the top VCs tank over half their deals. Thus, they have to be very careful and are somewhat paranoid about being wrong.

The Total Odds of Success are 1 in 2,000

If the odds of being funded are 0.7%, and the odds of a funded company succeeding are 8%, the total odds of success are 0.05% (1 in 2,000).

What Do VCs Look For in a Startup?

When a sponsor like Andreessen considers funding a startup, there are a few main things they look for.

The three qualities they look for in a startup are:

  • Huge market
  • Differentiating technology
  • Incredible people

These criteria are quite logical. If the market is too small, it doesn’t matter how great the product or service is, it just won’t have a big impact. If the technology is too similar to other competitors, then the odds of breaking away from the pack are low. Finally, without incredible people, neither of the other two criteria matters.

How VC’s Look at Startups and Founders (2)

What Does a Top VC Look For in a Founder?

Of the above three criteria (market, technology, people) most venture capital firms will say the decision largely comes down to people, as opinions on markets and technology are extremely challenging to get right, and are not necessarily that relevant.

In terms of people, the two most important traits are:

  • Courage – not giving up in the face of adversity; determined to succeed; can learn from mistakes
  • Genius – ideas, way of thinking; harder to force yourself to do/more intrinsic

Of those two traits, one can be learned (through conditioning), but the other cannot.

We are all born with a certain courage quotient, but that figure can be significantly enhanced through life experience, conditioning, and training.

Genius, on the other hand, is very hard to develop. Intelligence can be improved through reading, continuous learning, etc., but it may not enhance your chance of success.

That’s not to say genius is more important than courage – not at all. Having willpower and not stopping at any obstacle is essential.

What Makes a Good Pitch vs. a Bad Pitch?

Good pitches

A good pitch, according to Andresseen, can walk you through the “idea maze” of how they got from their original concept to a commercial idea that will actually work. There is only a short window of time to present to an investment committee, so the story has to be very succinct, logical, and compelling.

Bad pitches

A bad pitch essentially lacks the qualities of the good pitch list above.

Specifically, a bad pitch may have the following traits:

  • Idea maze is not well explained (gets lost in the maze)
  • Small market, ordinary technology, ordinary people
  • Founder doesn’t stick to his/her position when challenged on it
  • A “me too” strategy (e.g., it’s like Snapchat, for cats)

Helpful Resources for Startups and Founders

If you’re hoping to raise money from a top venture capital firm, then you’ve definitely got your work cut out for you! To help you prepare for your pitch, we’ve got plenty of tools and resources to support you. Relevant resources include:

  • Private Company Valuation Guide
  • DCF Modeling Techniques
  • Financial Modeling Templates
  • Excel Courses
  • See all valuation resources
How VC’s Look at Startups and Founders (2024)

FAQs

How VC’s Look at Startups and Founders? ›

In essence, VCs seek startups with a compelling value proposition, a strong business model, a large addressable market, a capable team, and high growth potential. Your answers should show that you know your market, your customers, and your competitors well and that you have a clear plan for achieving your goals.

How do VCs evaluate founders? ›

Through prior investment engagements, VCs gain a clear understanding of a Founder's operational strengths, decision-making processes, and tenacity in the face of adversity. They have a firsthand account of the Founder's performance under pressure, commitment to the venture, and ability to pivot when necessary.

How do venture capitalists evaluate startups? ›

Venture Capital Method

Venture capitalists commonly use this valuation approach to assess startups' worth. This method focuses on potential return on investment (ROI), future cash flows, exit strategies, and risk assessment to determine a startup's valuation.

What percent do VCs look for in startups? ›

Stage of the Startup: Early-stage startups with limited traction can expect a lower VC target ownership percentage (typically 10-20%) compared to established startups with a proven track record (25-35%). Investment Amount: The size of the VC's investment also plays a role.

What should founders look for in a VC? ›

They look for opportunities with really high growth potential. Venture capitalists usually work as a team, managing a fund created by partners making investment decisions. They try to find startups with strong leaders and a product or opportunity that can proliferate.

What are the 3 criteria used in venture evaluation? ›

After analyzing these cases, four general evaluation criteria used by venture capitalists are reached: technology, attractiveness of the market, customer adoption, and product or service. Technology and market attractiveness often determine the potential of a product.

How to evaluate startup founders? ›

How to evaluate startup founders
  1. #1 Industry knowledge. Every founder should know the industry they're jumping into. ...
  2. #2 Leadership. All founders need a particular blend of qualities – integrity, tenacity and grit being among the obvious. ...
  3. #3 Ability to execute.
Dec 15, 2020

How do you analyze a startup VC? ›

Key Factors VCs Consider in Startup Assessments
  1. Team. The team is a fundamental aspect that investors consider when assessing a startup. ...
  2. Market Potential. ...
  3. Product or Service Differentiation. ...
  4. Financial Viability. ...
  5. Strong Traction and Growth.
  6. Clear Path to Exit. ...
  7. Effective Go-to-Market Strategy. ...
  8. Proof of Concept and Validation.
Oct 10, 2023

What do venture capitalist look for in a startup? ›

So, before putting money into an opportunity, venture capitalists spend a lot of time vetting them and looking for key ingredients to success. They want to know whether management is up to the task, the size of the market opportunity and whether the product has what it takes to make money.

What is venture capital startup valuation method? ›

The VC method calculates the exit valuation at the specified future date by applying the observed multiples (EV/Sales, EV/EBITDA, EV/EBIT and P/E) of comparable listed companies and comparable transactions to the target company's future earnings.

How much should founders own before Series A? ›

The general thinking is that, before Series A, founders should retain a total of 50 to 70% ownership. You can decide how much equity you'd like to keep and move forward from there, allocating out the remainder as it makes sense.

How much equity to give founders? ›

Many believe that an equal split signifies fairness for all and the majority of founders begin with 50/50 equity splits.

How do VCs reach out to startups? ›

The most commonly known way is by startup applications and referrals. However, VCs also have tools to find relevant startups featured in the media or social media. If they are interested, they will reach out to see when the startup will be fundraising and build a relationship to ensure they can be part of the deal.

What do VCs want to hear? ›

VCs will want to know what milestones — particularly those related to growth and revenue — you will hit and when. If your startup has no immediate plan for revenue, say, because product development will take time, you should be ready to list other benchmarks you will achieve in lieu of revenue.

What does a good VC look like? ›

The ideal candidate will also have a business track record, preferably in a prior successful IPO, that makes the VC comfortable. His reputation will be such that the investment in him will be seen as a prudent risk. VCs want to invest in proven, successful people.

What investors look for in startup founders? ›

In summary, startup evaluation is based on stage-relevant analysis of the founder's strategic vision, team quality, product-market fit evidence, growth sustainability, customer understanding, financial health, evolution milestones, and traction benchmarks.

How do VCs determine valuation? ›

Venture Capital Valuation Method: Six-Step Process
  1. Estimate the Investment Needed.
  2. Forecast Startup Financials.
  3. Determine the Timing of Exit (IPO, M&A, etc.)
  4. Calculate Multiple at Exit (based on comps)
  5. Discount to PV at the Desired Rate of Return.
  6. Determine Valuation and Desired Ownership Stake.
Jun 11, 2024

What is the venture capital method of evaluation? ›

The Venture Capital (VC) Method determines a startup's value before and after new capital is injected (a.k.a. “Pre-Money” and “Post-Money” valuations). This method helps determine the ownership percentages for new and existing investors.

How do venture capitalists evaluate proposals? ›

With so many investment opportunities and start-up pitches, VCs often have a set of criteria that they look for and evaluate before making an investment. The management team, business concept and plan, market opportunity, and risk judgement all play a role in making this decision for a VC.

How do VCs measure success? ›

Return on investment (ROI) is the most basic and fundamental metric that VCs use to measure their success. ROI is the ratio of the net profit or loss from an investment to the initial cost of the investment. For example, if a VC invests $1 million in a startup and sells its stake for $3 million, the ROI is 200%.

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