From the course: Digital Marketing Analytics Nano Tips with Sam Dey
Impressions but little to no clicks or engagement
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As a saxophonist, I was always interested in jazz music. As a youngster, I joined so many different jazz bands and one in particular was divided into senior musicians and junior musicians. As a junior musician, one of my roles was to roam the streets and hand out flyers promoting our live jazz events. I remember people being super hesitant to take my flyers, and so I changed my strategy and started yelling out "Live jazz event" and people who were interested would come to me and ask me for a flyer. This is similar to when you check your analytics and you notice that you're getting a lot of impressions, but not a lot of people are clicking on your ad. It could be an indication that you need to change your strategy to make your content, your product or your service or even your advert a little bit more appealing so your audience actually wants to click when they see it. It also could be an indication that you're targeting the wrong audience. You want to ensure that you're not just getting impressions, but those impressions are also converted into clicks for your campaign.
Contents
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Key metrics to watch
1m 23s
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Little to no impressions
50s
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Impressions but little to no clicks or engagement
1m 7s
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Conversion tracking
1m 28s
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Optimizing campaigns for impressions or clicks
1m 7s
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What impacts your analytics?
1m 5s
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The lifetime value of a customer
1m 16s
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Split testing and multi-variant testing
1m 16s
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Making data-driven marketing decisions
48s
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