Income vs Revenue vs Earnings (2024)

Learn more about the three accounting terms

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Income vsRevenue vs Earnings

Income, revenue, and earnings are probably the three most widely used concepts in accounting and finance. All the terms denote measures of a company’s profitability. Although they are defined differently, they are frequently confused with one another.

Income vs Revenue vs Earnings (1)

Income (net income) is the amount of money a company retains after subtracting all expenses associated with operations. Therefore, net income is known as the bottom line of a company’s income statement. Earnings and net income are commonly used as synonyms.

Revenue is the total amount of money a company generates from its core operations. It is the first line on a company’s income statement.

What is Income?

The basic meaning of income is the amount of money an individual or an organization receives for selling goods, providing services, or investing capital. For example, as an employee in a company, income is the wage the individual earns for work rendered. Additionally, they may earn a side income from an investment portfolio of financial assets (e.g., stocks, bonds, etc.). Any type of income is generally taxable. Note that the tax regulations regarding income types may vary among tax jurisdictions.

In the context of business operations, income is the amount of money a company retains internally after paying all expenses and taxes. In this sense, income is commonly referred to as net income. Similar to revenue, net income appears on the company’s income statement. Note that it is reported at the bottom of the statement. Due to this reason, net income can be frequently referred to as the bottom line.

Income vs Revenue vs Earnings (2)

Net income is also used as a profitability measure of a company. The main advantage of net income over other profitability measures is that it indicates what amount of money a company can actually retain internally after accounting for all operating and non-operating revenues and expenses. At the same, investors and analysts view net income as a somewhat deceiving profitability measure that provides a distorted picture of the company’s operating efficiency.

What is Revenue?

Revenue is the total amount of money a company generates in the course of its normal business operations. Most businesses earn their revenue by selling goods and/or services to the clients. For example, a local coffee shop’s revenue is the total amount of money earned from the sale of coffee and snacks to the customers.

A company’s revenue is reported on an income statement. The first line on every income statement is revenue. As a result, revenue can sometimes be referred to as the top line.

Income vs Revenue vs Earnings (3)

Revenue is the most basic yet important indicator of a company’s profitability and its overall financial performance. It is a critical measure of financial performance that reveals how well a company can generate money from its primary business operations. Generally, analysts and investors carefully assess the company’s revenues from different periods to identify their growth trends.

In some cases, the reliability of revenue can be questionable as the metric is prone to potential manipulation. For example, the management of a company can artificially inflate revenues by applying aggressive revenue recognition principles.

What are Earnings?

Earnings are the company’s profits. In other words, earnings represent the net income of a company.

Also, earnings can be referred to as the pre-tax income of a company. In such a context, there are many variations of earnings measures such as earnings before taxes (EBT), earnings before interest and taxes (EBIT), and . Also, companies commonly report earnings per share (EPS), which indicates their earnings on a per-share basis.

Income vs Revenue vs Earnings (4)

Earnings are considered one of the most critical determinants of a company’s financial performance. For public companies, equity analysts make their own estimates of the company’s anticipated earnings periodically (quarterly and annually). Public companies are concerned with the difference between the actual earnings and the estimates provided by the analysts.

For example, if the company’s actual earnings are lower than the estimated earnings, it may indicate poor performance of the company. On the other hand, the fact that a company beats its earnings estimates is an indicator of its solid performance.

Although manipulation of the company’s earnings is both unethical and illegal, some companies still leverage the flaws in current accounting reporting standards to hide some deficiencies in the operating performance of a company.

More Resources

CFI is the official provider of the global certification program, designed to help anyone become a world-class financial analyst. To keep advancing your career, the additional resources below will be useful:

  • Earnings Before Tax (EBT) vs Pretax Income
  • Operating Income
  • Projecting Income Statement Line Items
  • Top Accounting Scandals
  • See all accounting resources
  • See all capital markets resources
Income vs Revenue vs Earnings (2024)

FAQs

What is the difference between income and earnings and revenue? ›

Consider these factors when comparing earnings and revenue and deciding which figure to evaluate: Definition: Revenue is the total money a business receives, while earnings refers to the remaining money after expenses. Use: Analysts use revenue to determine income, while they use earnings to determine profit.

What is more important revenue or income? ›

Net income and revenue are equally important metrics for business managers. Net income measures the company's profitability and is an indicator of efficiency and financial health. Revenue measures the company's ability to generate sales and is an indicator of business size and potential growth.

What are the key distinctions between income and revenue? ›

While revenue is the total earned from sales or other sources, income is the profit earned after accounting for all expenses. Understanding the difference between revenue vs income is crucial for making informed financial decisions, such as budgeting, investing, and pricing strategies.

What is the formula for the income statement? ›

You would use three formulas throughout the income statement: Step 1: Gross profit = net sales – cost of goods sold. Step 2: Operating income = gross profit – operating expenses. Step 3: Net income = operating income + non-operating income.

What is an example of income or revenue? ›

Types of revenue include:

The sale of goods, products, or merchandise. The sale of services, such as consulting. Rental income from a commercial property (notice the use of “income”) The sale of tickets to a concert.

Is in income the same with profit or revenue? ›

Revenue is the amount of money a company earns from typical business operations, like sales. Unlike income and profit, revenue doesn't incorporate business spending. To calculate income, subtract business operation expenses from company revenue.

What percentage of revenue should be income? ›

While there is no universally defined percentage for a "good" Payroll to Revenue Ratio, a commonly cited guideline is that labor costs should ideally account for 15-30% of total revenue.

Can income be higher than revenue? ›

There are rare exceptions. Say the business received a big one-time payment for the sale of an investment property. (That is, the transaction is not strictly revenue from the core business.) The payment might be big enough to skew the earnings number higher than the revenue number.

Is earning equal to profit? ›

Profits and earnings are often used interchangeably, but they are different. Overall, these terms are primarily differentiated by the adjectives that precede them. For example, net earnings, or gross profit. The term earnings is most commonly used when discussing the bottom line of a company's income statement.

What is revenue in simple words? ›

The basic revenue definition is the total amount of money brought in by a company's operations, measured over a set amount of time. A business's revenue is its gross income before subtracting any expenses. Profits and total earnings define revenue—it is the financial gain through sales and/or services rendered.

Is net turnover the same as revenue? ›

Turnover and revenue are often used interchangeably, but they have slightly different meanings. Turnover refers specifically to the amount of money generated by a company from its operations, while revenue can refer to any income generated by the company, including non-operational income such as investments.

What are the two types of income and what is the difference? ›

Earned income includes wages, salary, tips and commissions. Passive or unearned income could come from rental properties, royalties and limited partnerships.

What is cogs meaning? ›

Cost of goods sold (COGS) refers to the direct costs of producing the goods sold by a company.

Does unearned revenue go on the income statement? ›

Unearned revenue is not recorded on the income statement as revenue until “earned” and is instead found on the balance sheet as a liability. Over time, the revenue is recognized once the product/service is delivered (and the deferred revenue liability account declines as the revenue is recognized).

What is the formula for cogs? ›

At a basic level, the cost of goods sold formula is: Starting inventory + purchases − ending inventory = cost of goods sold.

Is revenue and Earned income the same thing? ›

The Bottom Line

These two figures are often used synonymously because they refer to money a company earns. However, revenue refers to money earned from a variety of sources, while income is any money left over after all expenses are accounted for, including taxes and other costs.

What is the definition of income and earnings? ›

Earnings and income both refer to a company's bottom line: the amount of profit left over after paying all expenses. Income can be designated as gross vs. net, or by source such as interest income vs. income from operations.

Is income before or after taxes? ›

Annual income is the total amount of money you or a business earn during a fiscal year. For individuals, it includes salary before deductions like taxes and retirement contributions.

Is earned income before or after taxes? ›

Earned income includes all the taxable income and wages from working either as an employee or from running or owning a business. It also includes certain other types of taxable income. Earned income includes: Wages, salaries, tips and other taxable employee pay.

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