While the East Coast battled record-breaking snowstorms, Paris shimmered under its signature mist, beckoning Vogue100 to escape the cold and immerse itself in the Spring 2026 Couture shows. But this wasn’t just any fashion week—it was a celebration of artistry, family, and timeless elegance with master couturiers Georges Hobeika and his son Jad. These two visionaries, whose names are synonymous with structure and precision, have built a legacy that transcends trends. And this is the part most people miss: their journey began three decades ago in Beirut, where a small atelier laid the foundation for a global maison that treats beauty and embellishment as sacred art forms.
Vogue100 experienced this devotion firsthand at the house’s runway show, held in the awe-inspiring American Church in Paris. Imagine Gothic arches towering above, dark aisles illuminated by spotlights, and models gliding through like ethereal figures. Each look—a masterpiece of fabric, embroidery, and architectural silhouettes—was a testament to the Hobeika’s craftsmanship. It was mesmerizing, but little did we know, this was just the beginning.
Later in the week, the Hôtel de Crillon became the epicenter of glamour as Vogue100 gathered to honor Georges and Jad at an intimate yet grand dinner soirée. Here’s where it gets controversial: In a world obsessed with the next big thing, the Hobeikas remind us that fashion is as much about lineage as it is about innovation. Guests arrived in a dazzling array of Hobeika couture, turning the gilded salons into an extension of the runway. Georges and Jad, effortlessly debonair, greeted everyone with a warmth that felt like a reunion of old friends.
The Salon Marie-Antoinette, a space that rivals the grandeur of Parisian history itself, buzzed with energy. Champagne flutes clinked as guests mingled, spilling onto the colonnaded terrace with the Eiffel Tower twinkling in the background. But here’s the real question: Can a fashion house truly balance tradition and modernity? Georges seemed to answer this as he effortlessly moved through the room, pointing out a bow inspired by Coco Chanel here, a silhouette nodding to Valentino there. Jad, meanwhile, connected instantly with Lilia Zeldis, whose striking red leather dress—deeply cut and embossed with floral lace—became a talking point. Stefania Magidson, in the same dress, joined her in a spontaneous twinning moment that felt quintessentially Parisian.
The evening’s fashion was a study in contrasts: Lisa Sher-Chambers’ beaded tulle dress, with its crystal fringe catching every flicker of light, and Fumi Lee’s luminous gold bodice paired with a fluid pleated skirt. And this is the part most people miss: these weren’t just clothes; they were narratives of craftsmanship and vision. Conversations flowed as effortlessly as the Champagne, jumping from the runway show to Couture Week’s juiciest gossip.
Dinner, served in the Salon des Aigles under a ceiling older than the Republic, was a feast for the senses. Allegorical eagles watched over as guests indulged in sea bream ceviche topped with caviar, mushroom-and-spinach cannelloni with lovage foam, and a chocolate finale that was pure decadence. Between courses, Georges and Jad circulated, their laughter infectious, their presence a reminder that this house is built on family as much as on artistry. Marc Hobeika, Georges’s other son, and his fiancée, Camela Ishac, added to the familial warmth, grounding the evening in a sense of continuity.
As the night stretched on, no one seemed in a hurry to leave. Here’s the bold question we’re left with: In an industry that thrives on ephemerality, can a house like Hobeika redefine what it means to endure? Glasses were refilled, friendships were forged, and Paris waited patiently outside. This wasn’t just a soirée—it was a testament to the enduring power of elegance, craftsmanship, and legacy. What do you think? Is fashion truly about moments, or is it about building something that lasts? Let’s discuss in the comments!
