However, this shouldn't deter you from taking the plunge and investing in a piece that speaks to you. While it may be impossible to determine an artwork's true value, don't be afraid to take some calculated risks and trust your instincts. After all, owning a beautiful piece of art that brings joy and inspiration is truly priceless.
4. Investing in art can help diversify your portfolio
Investing in art has become an exciting and accessible way to diversify your portfolio of assets. For too long, art investment and ownership have been reserved for a select few who understand the art world. However, today it is a mainstream strategy for expanding your portfolio through the acquisition of pieces that speak to your eye, mind, and assets.
Not only does art appreciate in value, but it is also an essential aspect of creating a visually appealing and lively space. With an art investment, you have the opportunity to blend your passion with a sound investment strategy.
What to know before investing in art
There are a number of things to consider before pouring your money into art. Here are the key ones to consider:
1. Consider art an added extra, not a necessity
While art can be a wonderful addition to any investment portfolio, it's important to remember that it should be thought of as an extra, not an essential. While it's possible to make a return from investing in art, it's highly unlikely that you'll get a huge payout from it alone. Think of it like a cherry on top of a sundae, rather than the sundae itself. Rather than relying on art for steady income, look to other investment opportunities to diversify your portfolio and secure a stable financial future.
2. Art is a illiquid asset
When investing in art, it’s important to keep in mind that it’s a non-liquid or illiquid asset, meaning that it can be difficult to convert into cash quickly. While other investments like stocks and bonds are more easily sold, art can take time to find a buyer, even if it’s valuable.
Should I invest in art?
There are a number of things to consider whether investing in art is for you. Here are some areas to ponder on:
1. You like art
Don't let the perception that only serious art collectors can invest in art hold you back. If you have a passion for browsing galleries for beautiful pieces, why not turn that appreciation into an asset?
Even if you only want to invest in a couple of pieces, having an understanding of the art world — or partnering with an expert who does — is crucial to making strategic choices. Don't hesitate to explore the world of art investment, even if you're not a die-hard collector. With a little bit of knowledge and a lot of passion, you might just find your next profitable investment.
2. You're willing to do your research
Investing in art can be a great way to secure long-term value for your money. However, it’s important to approach it with the same level of informed decision-making as you would with stock market investments.
Researching the artist of the piece you’re considering is a crucial first step. Look for clues that indicate their work is highly regarded, such as inclusion in notable museums or collections and recognition through awards. While it can be tempting to focus on up-and-coming artists, their reputations are highly uncertain and can heavily influence the value of their piece down the line. With careful research, you can confidently build a valuable art collection that will stand the test of time.
3. You have the money to maintain the artwork
Investing in art can provide a unique sense of control over your assets. However, with great power comes great responsibility, and keeping your artwork in pristine condition is key. Factors such as humidity and sunlight must be constantly monitored to ensure the artwork remains intact.
Whether displayed or stored, the cost of maintaining your investment can quickly stack up. Insurance and authenticity certificates can also add to the maintenance bill.
Where to look for art
There are various ways in which you can get hold of exclusive art pieces. Below are some of the main ways you can access a (potentially) profitable art investment.
1. Museums and art galleries
Museums and art galleries are great places to start. At a gallery, you can find a carefully curated selection of artwork, often from both well-known and up-and-coming artists.
In addition to being able to purchase pieces for your collection, visiting galleries can also expose you to new styles and trends in the art world.
2. Auctions
Art enthusiasts who have a fiery passion for the finest masterpieces and an appetite for exciting bidding wars frequently flock to the spectacles that are auction houses. They know that these high-stakes events are both thrilling and potentially lucrative. With an intense environment and savvy competitors, bidding wars can be quite intense, but don't let that deter you.
3. Online marketplaces
With online art marketplaces, the world of art is truly at your fingertips. Whether you're an art enthusiast or a seasoned collector, Saatchi Art, Artsy, and Artfinder offer an extensive range of options for browsing and purchasing art online.
With access to works from countless artists and galleries, you can search for pieces that speak to you and even discover new artists whose work you may have never encountered before. The best part? There's no need to wait for art fairs or gallery openings – everything is available at your convenience.
4. Websites and social media platforms
Is there a particular artist you've got your artistic eye on? Well many artists sell their artworks directly to collectors through their own websites or social media platforms, so hunt them down on the internet.
How to invest in art
Deciding to invest in art can be a daunting experience, but with a bit of research and preparation, it can also be an incredibly rewarding one. Begin by setting a budget that you're comfortable with, taking into account potential costs like storage and maintenance.
Once you've established your financial parameters, familiarize yourself with the art world by visiting galleries and speaking with curators. If you live in a big city like London, New York or Paris, there will be dozens of galleries on your doorstep! Utilise these and get a sense of the market.
You can also have a browse online to get a sense of the online marketplace - what's out there, what you can afford. This will also give you a better sense of how the art market works.
Bottom line is this: don't be shy – most are more than happy to share their knowledge and offer guidance. By taking these steps, you can feel empowered and confident as you embark on your investing journey as an art investor.
How to purchase artwork
Depending on the piece of artwork you've got your eye on, you will either buy directly from the buyer or through online marketplaces.
1. Directly from the seller
Investing in art directly through the seller or artist can be an empowering experience. By skipping the middleman, you have more control over the entire process, from negotiating the price to choosing the piece that speaks to you. Not only does it give you the satisfaction of knowing that you have an original masterpiece, but it can also be a wise financial decision.
2. Online marketplaces
In this day and age, art enthusiasts have the opportunity to purchase high-end artwork online. However, it is imperative to be cautious when making such purchases over the internet. You want to ensure that you are buying from a reputable gallery, dealer, or investment firm.
By doing so, you not only protect yourself from potential fraud but also empower yourself as a knowledgeable consumer. Take the time to research the seller, ask for authenticity certificates, and ask any questions before making a purchase.
3. Buying shares
Are you a lover of art, but hesitant to invest in a pricey tag? There's no need to hold back any longer. You now have the option to buy shares in various art pieces through online marketplaces. By doing so, you can become a part-owner of stunning artwork without breaking the bank.
This empowering option allows you to invest in your passion and build your personal art collection without the financial burden. Don't let cost hold you back from enjoying the beauty of art. Join the online art community and take ownership in the world's finest masterpieces!
