Japan: most popular smartphone apps by active reach | Statista (2024)

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    Published by Statista Research Department, Aug 29, 2023

    The instant messaging service LINE was the leading app among smartphone users in Japan in 2020, with an average monthly active reach of 83 percent. The video platform YouTube as well as the Google applications Google App, Google Maps, and Gmail were all used by more than half of smartphone users in Japan.

    Most popular smartphone apps in Japan in 2020, by active reach

    CharacteristicAverage monthly active reach
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    Release date

    December 2020

    More information

    Region

    Japan

    Survey time period

    January to October 2020

    Age group

    18 years and older

    Special properties

    average monthly active reach during the surveyed period; based on use of the Nielsen Mobile NetView app

    Method of interview

    Online survey

    Supplementary notes

    *Includes iTunes Radio and iCloud.

    Citation formats

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    Statistics on " App usage in Japan "

    Other statistics that may interest you App usage in Japan

    Overview

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    5

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    5

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    Japan: most popular smartphone apps by active reach | Statista (2024)

    FAQs

    Japan: most popular smartphone apps by active reach | Statista? ›

    The instant messaging service LINE

    LINE
    Line is a freeware app for instant communications, developed by Naver. Line users exchange: texts, images, video and audio and conduct free VoIP conversations and video conferences.
    https://en.wikipedia.org › wiki › Line_(software)
    was the leading app among smartphone users in Japan in 2020, with an average monthly active reach of 83 percent. The video platform YouTube as well as the Google applications Google App, Google Maps, and Gmail were all used by more than half of smartphone users in Japan.

    Read On
    What is the most popular smartphone in Japan? ›

    We asked Japanese consumers about "Most popular smartphone brands" and found that "Apple" takes the top spot, while "Xiaomi/Mi" is at the other end of the ranking. Find this and more survey data on most popular smartphone brands in Japan in our Consumer Insights tool.

    Discover More Details
    What do Japanese use instead of WhatsApp? ›

    LINE app is Japan's no. 1 messaging app and social media platform, with over 96 million Japanese users. Its success is due to several factors, including its unique animated stickers and other integrated services. Unlike WhatsApp, its Western counterpart, LINE is a super app.

    Continue Reading
    What is Japan's number 1 messaging app? ›

    Line is the most popular messaging application in Japan, Taiwan and Thailand.

    See Details
    Is Apple or Android more popular in Japan? ›

    Monthly market share of mobile operating systems in Japan 2023-2024. With a market share of more than 67 percent, iOS was the most popular mobile operating system in Japan in January 2024. It was followed by Android, which accounted for around 32.4 percent of the mobile operating market.

    Find Out More
    What phones do Japanese people use on Reddit? ›

    iPhone is the most popular phone used in Japan. Specifically the iPhone SE and then iPhone 14s as of 2023. After that, it's just variation of android phones by Japanese brands.

    Tell Me More
    What is the most used mobile network in Japan? ›

    As of the end of 2023, there were 218 million mobile phone contracts in Japan, amounting to around double the total population. Leaving aside company phones, however, only some 10% of people have more than one phone on a personal contract.

    Show Me More
    What social media do Japanese girls use? ›

    However you can find very interesting demographic differences in each social media in Japan, for example, Facebook is old people and Instagram is popular for females.

    Explore More
    What do Japanese people use for texting? ›

    About Japanese Internet Slang

    Like the regular Japanese writing system, which uses hiragana, katakana, and kanji, Japanese internet and texting slang uses romaji (ローマ字), or the roman alphabet. They are often shorter and more casual, incorporating English words and expressions.

    Continue Reading
    What do Japanese people use instead of Google Maps? ›

    Navitime is a popular navigation app in Japan that will guide you as local people would do. You can search a travel route door-to-door, whether you want to drive, take public transportation, or walk. Your recently searched routes will be saved so you can access it offline later.

    Show Me More

    What is the Japanese app like WeChat? ›

    Today, LINE is recognized as a “super app,” just like China's WeChat and South Korea's KakaoTalk. Its capabilities extend beyond messaging and calls, as LINE has integrated a range of services including communication, entertainment, lifestyle, fintech, and gaming.

    Read The Full Story
    What dating app do Japanese people use? ›

    What App Does Japan Use Most? With over 10 million users, Pairs is the most used Japanese-oriented dating app in Japan. However, OkCupid, Tinder and Bumble are the most used among foreigners in Japan.

    See Details
    What dating app do Japanese most use? ›

    What App Does Japan Use Most? With over 10 million users, Pairs is the most used Japanese-oriented dating app in Japan. However, OkCupid, Tinder and Bumble are the most used among foreigners in Japan.

    Get More Info Here
    What apps do Japanese use to call? ›

    Line. If you have been to Japan before or have Japanese friends, you most likely know of Line or you might even use it, after all it is the most used messaging app in Japan. It is very much like whatsapp it offers free messaging and calls, but just as whatsapp it needs you to be online to use it.

    Continue Reading
    What is the most popular media in Japan? ›

    Leading news media Japan 2021

    According to a survey conducted in Japan from October to December 2021, 78 percent of the respondents used commercial television as a source for news. Commercial television was the most commonly used news source, followed by Japan's public broadcaster NHK and printed newspapers.

    View More
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