À une époque où les prédictions annonçaient la chute imminente de Snapchat, nos données provenant d'enquêtes et de suivi de marque ont révélé une vérité surprenante. Snapchat était non seulement la plateforme préférée des adolescents, mais également classé deuxième parmi les 18-24 ans, surpassant Facebook, Pinterest et Facebook Messenger. L'année dernière, l'analyse de notre sondage a été validée par une augmentation record des utilisateurs de Snapchat et une hausse de 7% de sa base d'utilisateurs quotidiens.
Tendances Actuelles des Plateformes Sociales
Notre enquête sociale la plus récente explore plus en profondeur les sentiments des jeunes envers les plateformes les plus utilisées. Facebook, Instagram, YouTube, Twitter, Snapchat, LinkedIn, Pinterest et Reddit sont les principales plateformes en usage, avec Facebook, Instagram, YouTube, Twitter et Snapchat en tête des utilisations quotidiennes. Au-delà de l'utilisation, nous avons plongé dans leurs opinions sur la fun, l'authenticité, et bien plus encore.
Popularité et Addictions : Évolutions et Tendances
Les perceptions ont changé depuis 2016. Instagram a détrôné Facebook en termes de popularité, notamment chez les jeunes de la Génération Z, où seuls 19% estiment que Facebook est la plateforme la plus populaire. En revanche, Instagram et Snapchat sont au coude-à-coude pour ce groupe, à 31% et 29% respectivement. En termes d'addiction, Instagram est en tête, suivi de près par Facebook, tandis que YouTube surpasse Snapchat.
Positif : Innovation, Authenticité, Fun et Créativité
Instagram et YouTube surpassent Facebook en termes de fun, avec YouTube en tête également pour le divertissem*nt. Cependant, Pinterest se distingue comme la plateforme perçue comme la plus créative. Bien que l'authenticité ne soit pas attribuée de manière significative à une seule plateforme, il est remarquable que 28% estiment que toutes sont authentiques à leur manière.
Négatif : Les Perceptions Défavorables
Facebook, malheureusem*nt, suscite des perceptions négatives avec des taux élevés d'irritation, de faux-semblants, et d'ennui. Twitter, quant à lui, remporte le titre de la plateforme la plus malveillante, soulignant son rôle dans la culture du « call-out » et les figures publiques expressives.
Conclusion
Bien que 38% des jeunes estiment qu'aucune plateforme n'est fausse, il est crucial de noter que la majorité se voit authentique sur les réseaux sociaux. Facebook, en dépit de ses critiques, reste un espace où la plupart se sentent réels. Ces nuances dans les perceptions soulignent l'importance pour les marques de comprendre non seulement où se trouvent les jeunes en ligne, mais aussi comment ils se sentent lorsqu'ils y sont. L'expérience utilisateur et la perception de l'authenticité sont les clés pour rester pertinents dans le paysage dynamique des médias sociaux d'aujourd'hui.
Zillennials (also known as Zennials) is the demographic cohort on the cusp of the Millennial and Generation Z cohorts. Their adjacency between the two generations and limited age set has led to their characterization as a "micro-generation." They are generally the children of younger Baby Boomers and Generation X.
Understanding the cultural differences between Millennials and Gen Z is essential for anyone looking to engage effectively with these generations. While Millennials value authenticity, purpose, and loyalty, Gen Z prioritizes flexibility, inclusivity, and real-time interactions.
Millennials continue to favour Facebook, with 69% using it compared to other social media platforms. In contrast, only 37% of Gen Z users are active on Facebook. The platform usage among Millennials has slightly declined, dropping from 75% in late 2021 to 69% in November 2022.
Respond in a Timely Fashion: Millennial parents in particular depend on social media for “customer service,” and expect a response to their comments and questions across Facebook, Instagram and Twitter. Get Visual: Millennial parents are a generation that prefers video and photos over text.
Zillennials are smack in the middle of Millennials and Gen Z. They were born between 1993 and 1998, the last three years of the Millennial generation and the first three years of Generation Z, and take on characteristics of both generations.
A Millennial is anyone born between 1980 and 1995. In the U.S., there are roughly 80 million Millennials. A member of Gen Z is anyone born between 1996 and the early-mid 2000s (end date can vary depending on source). In the U.S., there are approximately 90 million members of Gen Z, or “Gen Zers.”
As society progresses into the 21st century, attention is shifting from Generation Z — individuals born roughly between 1997 and 2012 — to Generation Alpha, the group starting from 2010 onward.
However, for those who were born in the early 80s—more specifically, between 1977 and 1985—and aren't part of Gen X or the millennial generation, your home lies as a Xennial. The term for this microgeneration was coined in 2014 in Good Magazine, by Sarah Stankorb.
Millennials were born between 1981 and 1996 – the name refers to the fact many came of age around the year 2000. This was a group that has witnessed social values change, many have suggested their lives have become easier than those of previous generations.
As digital natives, millennials and Gen Z are used to learning and using new devices and software. Both generations expect work processes to be digitised where possible, which also includes internal and external communication (chat, email and audio/video calls).
As the first real digital natives, Gen Zers—speaking generally—are extremely online. Gen Zers are known for working, shopping, dating, and making friends online; in Asia, Gen Zers spend six or more hours per day on their phones.
In general, they're better educated – a factor tied to employment and financial well-being – but there is a sharp divide between the economic fortunes of those who have a college education and those who don't. Millennials have brought more racial and ethnic diversity to American society.
Now, people born between 1997 and 2010, known as Generation Z, or “zoomers,” enter the workforce with both optimism and skepticism. According to The Harris Poll, Gen Z is the first generation of social media natives, and they prioritize diversity and inclusion as well as mental health.
The study shows that 40% of consumers use TikTok for information, with the app being especially popular among younger generations, as 64% of Gen Z and 49% of millennials do so. This highlights TikTok's importance for businesses targeting these demographics.
Despite these differences, both Gen Z and millennial news audiences both demonstrated a clear preference for using social media to get their news. By contrast, Boomers were the least likely group to use social media for news, generally preferring network news for keeping up to date.
Introduction: My name is Terrell Hackett, I am a gleaming, brainy, courageous, helpful, healthy, cooperative, graceful person who loves writing and wants to share my knowledge and understanding with you.
We notice you're using an ad blocker
Without advertising income, we can't keep making this site awesome for you.
