LibGuides: Business Plan & Pitch Presentation: How To Pitch Your Business Plan (2024)

Business Plan Pitch

Once you've developeda thorough business plan by following the steps and utilizing the resources provided in the 'How To Write A Business Plan' section, you're now prepared to create an impactful business plan pitch presentation using the template and resourcesavailable below.If you require any assistance, please feel free to reach out to one of the business librarians listed on this page.

Your business plan pitch presentation will include, but is not limited to:

1. Introduction

This slide features your company's name, logo, and either a mission statement or a statement outlining your company's objectives.

2. The Problem And Your Solution

On this slide, discuss the problem you're solving and who it affects. Try to share a relatable story to illustrate the problem. The more you can make the problem feel real, the better your investors will understand your business and goals.

Once you've highlighted the problem, explain your solution using clear and engaging language, like you're telling a story. Describe your product or service, what it does, and how it helps your customers, while also mentioning how it stacks up against the competition.

3. Target Market And Opportunity

This slide is to demonstrate to investors that your business has a well-defined and attainable market. Utilize the market research data from your business plan to underscore the size of the potential customer base and present the various market segments your business intends to target.

4. Business Model And Pricing Strategy

After detailing your product or service and describingyour target market, the next step is to outline your revenue strategy. Discuss your business model and your customer base— who will be paying for your offerings and at what price point? This is also an opportunity to provide insights into the competitive landscape, explaining how your pricing strategy positions you within the broader market.

5. Marketing And Sales Plan

Dedicate this slide to outlining your marketing and sales strategy. Provide an in-depth overview of the key tactics you'll employ to reach potential customers and showcase your understanding of how to connect with your target market through various sales channels. If your approach differs from that of your competitors, use this opportunity to emphasize those distinctions.

6. Your Team

Use this slide to convey why you and your team are the ideal candidates to lead and nurture this company. Highlight the unique experiences and expertise that set you apart from others. Showcase key team members, their achievements, and the specialized skills they bring to the table. If your team is still evolving, pinpoint essential roles that remain to be filled and explain their critical importance in driving the company's growth.

7. Financial Projections

Investors will want to see your financials, including sales projections, income statements, and cash flow forecasts for at least three years. However, for your pitch deck, keep it simple. In this slide, use charts to show sales, the number of customers, expenses, and profits. Be ready to explain how you came up with your sales goals and what drives your expenses.

8. Investment And Use of Funds

This slide is meant for presenting your funding request. Your prospective investors need to know the specific amount you are seeking. Additionally, it's crucial to explain the reasons behind this funding request and outline how you intend to use the capital. Investors are eager to understand how their investment will be utilized to drive your business toward its defined objectives.

Additional Resources For How To Pitch Your Business Plan:

LibGuides: Business Plan & Pitch Presentation: How To Pitch Your Business Plan (2024)

FAQs

LibGuides: Business Plan & Pitch Presentation: How To Pitch Your Business Plan? ›

"Hello, I'm [Your Name] from [Your Company]. We provide [Your Product/Service], solving [specific problem] for [target clients]. Using [unique approach], clients typically experience [quantifiable benefit]. Let's chat about how [Your Product/Service] could elevate [Prospect's Company]."

How do you start a business pitch example? ›

"Hello, I'm [Your Name] from [Your Company]. We provide [Your Product/Service], solving [specific problem] for [target clients]. Using [unique approach], clients typically experience [quantifiable benefit]. Let's chat about how [Your Product/Service] could elevate [Prospect's Company]."

How to pitch a business idea in 5 minutes? ›

Caroline suggests this format for your pitch:
  1. Tell a story.
  2. Explain your solution.
  3. Describe your successes.
  4. Define your target market.
  5. Explain your plan for customer acquisition.
  6. Outline your competition.
  7. Describe your business model.
  8. Provide your financial projections.

How to pitch your business in 60 seconds? ›

How to pitch your business idea (or anything) in 60 seconds
  1. Introduce yourself – give specifics. This is where you tell people who you are and why you're an authority. ...
  2. Define the problem and explain why your audience should care. ...
  3. Explain your solution. ...
  4. Make your ask. ...
  5. Say thanks.
Feb 22, 2016

How to present and pitch a business plan? ›

Your business plan pitch presentation will include, but is not limited to:
  1. Introduction. ...
  2. The Problem And Your Solution. ...
  3. Target Market And Opportunity. ...
  4. Business Model And Pricing Strategy. ...
  5. Marketing And Sales Plan. ...
  6. Your Team. ...
  7. Financial Projections. ...
  8. Investment And Use of Funds.

What is an example of a pitch introduction? ›

General elevator pitch template

Introduction: “Hi I'm [name], a [position title] at [company name]. It's great to meet you!” Problem: “Since you work with [company name or industry] I figured you'd be interested to know that [problem + interesting statistic].”

How to present a business plan presentation example? ›

Use a combination of the following slides to best showcase your company:
  1. Title Slide.
  2. Executive Summary.
  3. Company Overview Section.
  4. Company Description.
  5. Target Market.
  6. Competitive Analysis.
  7. SWOT Analysis.
  8. Product Features.

How do you introduce a business in 30 seconds? ›

The ideal elevator pitch
  1. Use “a hook” — a rhetorical “trick” — (possibly in the form a question) to catch the attention and peak the interest of your listener. ...
  2. State what kind of company you are. ...
  3. State your target customer.
  4. What is this target customer's pain?

What are 7 steps to a perfectly written business plan? ›

Here's what's important to consider when writing your business plan.
  • Executive summary. ...
  • Company description. ...
  • Market analysis and opportunity. ...
  • Competitive analysis. ...
  • Execution plan: operations, development, management. ...
  • Marketing plan. ...
  • Financial history and projections.
Nov 23, 2020

What is the first thing to write in a business plan? ›

1. Write an executive summary. This is your elevator pitch. It should include a mission statement, a brief description of the products or services your business offers and a broad summary of your financial growth plans.

How to make an introduction for a business plan? ›

The introduction should provide a brief background of the business, its history and development, and its future plans within the projected time frame. It should also summarize the company's strengths and weaknesses as well as its financial position.

What not to say in a business pitch? ›

When you use words like “a lot of traction,” “big market,” 'little funding,” it annoys investors. Vague terms have no place in an investor pitch.

How do you pitch a business example? ›

How to write a business pitch
  1. State the problem clearly. ...
  2. Include a personal anecdote. ...
  3. Explain the features and opportunity. ...
  4. Describe the business model. ...
  5. Use real customer experiences and testimonials. ...
  6. Introduce your team. ...
  7. Include a market strategy.
Aug 17, 2024

How do you stand out in a business pitch? ›

5 tips to make your pitch stand out from the crowd
  1. Make sure it's newsworthy. ...
  2. Have a creative, engaging headline. ...
  3. Make it relevant. ...
  4. Make it short and snappy. ...
  5. Do not oversell.

How do you write an introduction for a business pitch? ›

How to write a business pitch
  1. State the problem clearly. ...
  2. Include a personal anecdote. ...
  3. Explain the features and opportunity. ...
  4. Describe the business model. ...
  5. Use real customer experiences and testimonials. ...
  6. Introduce your team. ...
  7. Include a market strategy.
Aug 17, 2024

How do you start a startup pitch? ›

Pitching your early-stage startup
  1. Introduction.
  2. Know your audience.
  3. Sell yourself and your team.
  4. Communicate concrete details.
  5. Target an attractive market.
  6. Share unique insight.
  7. Focus on nascent greatness.
  8. Highlight evidence of success.

How do I pitch myself to a business? ›

How to write an elevator pitch about yourself: 5 steps
  1. Explain who you are. Start by introducing yourself — your name and current profession. ...
  2. Explain what you want. ...
  3. Explain what makes you unique. ...
  4. Create a call to action (CTA) ...
  5. Edit what you've written. ...
  6. Speak naturally and articulately. ...
  7. Tweak your pitches. ...
  8. Take it slow.
Jul 14, 2023

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