In this guide, 'IMAGE' is used to refer to any visual resource such as a diagram, graph, illustration, design, photograph, or video. They may be found in books, journals, reports, web pages, online video, DVDs and other kinds of media. This guide also refers to ‘CREATOR’. This could be an illustrator, photographer, author or organisation.
The examples are presented in Harvard (Bath) style and offer general guidelines on good practice. For essays, project reports, dissertations and theses, ask your School or Department which style they want you to use. Different referencing styles require the use of similar information but will be formatted differently. For more information on other referencing styles, visit our referencing guide.
Using images to illustrate or make clear the description and discussion in your text is useful, but it is important that you give due recognition to the work of other people that you present with your own. This will help to show the value of their work to your assignment and how your ideas fit with a wider body of academic knowledge.
It is just as important to properly cite and reference images as it is the journal articles, books and other information sources that you draw upon. If you do not, you could find yourself accused of plagiarism and/or copyright infringement.
Using images and copyright
For educational assignments it is sufficient to cite and reference any image used. If you publish your work in any way, including posting online, then you will need to follow copyright rules. It is your responsibility to find out whether, and in what ways, you are permitted to use an image in your coursework or publications. Please refer to our copyright guidance and ask for further assistance if you are unsure.
Some images are given limited rights for reuse by their creators. This is likely to be accompanied with a requirement to give recognition to their work and may limit the extent to which it can be modified. The ‘Creative Commons’ copyright licensing scheme offers creators a set of tools for telling people how they wish their work to be used. You can find out more about the different kinds of licence, and what they mean, on the organisation’s web pages.
