Lidl Great Britain (2024)

Our grass-fed steak is a premium steak line from dedicated farmers. The product comes from stock reared on a healthy diet of at least 70% grass & forage, with at least 180 days grazing per year. Our farmers are also paid a premium to support a farming process that is more sustainable for the planet.

We are proud that the dedicated farmers who supply our Grass-Fed Range are British and Red Tractor Farm Quality Assured. This Standard ensures that all animals are treated to the highest levels of animal welfare throughout their lifetime.

Our partnership with company Kipster will see us become the first grocer in Great Britain to sell their eggs by the end of 2025.

Kipster’s industry leading and transformative farming concept will see British eggs produced by chickens that are farmed to the highest welfare standards and which have a significantly reduced carbon footprint, with the remaining offset through the purchase of carbon credits.

In collaboration with our suppliers, we are increasing the space allocated to our own-label fresh chickens by 20% above the industry standard, elevating the wellbeing for these animals.

Providing chickens with more space to roam enables them to engage in natural behaviours like stretching their wings, dust bathing and exploring, bolstering both physical and psychological well-being, leading to more fulfilling lives. We’re proud to support our suppliers with the transition through increased investment.

All of our suppliers are certified according to Red Tractor, Quality Meats Scotland or RSPCA Assured, or certified organic.

All of our British fresh meat and poultry is assured by Red Tractor. This standard goes above and beyond EU minimum requirements in areas such as antibiotic usage, lower stocking densities, and natural enrichment (for example, the need for perching bales, pecking objects and naturally lit barns) on our UK meat chicken farms. In pigs, this standard ensures that 100% of our fresh pork supply chain is free from castration. it also ensures that pigs have permanent access to environmental enrichment andare provided with adequate manipulable materials throughout their lives.

The RSPCA Assured logo is a third-party higher welfare certification that also spans across all our fresh meat and poultry categories, as well as some of our Deluxe fish products including salmon. We currently have 24 RSPCA Assured products lines, but this number is continually growing.

We were the first UK retailer to introduce a ‘method of production’ label on our fresh poultry, pork, and egg products.

Our Welfare Label is located on the front of pack and gives our customers detailed descriptions of how the animals that we sell have been reared.

We’re using our industry-leading position on animal welfare labelling to engage Government, providing data and insights that show strong customer appetite for greater clarity about the food they purchase.