LINE | What is the most Favourite and Used Social Media Platform In Japan? (2022 Statistics) (2024)

FAQs

LINE | What is the most Favourite and Used Social Media Platform In Japan? (2022 Statistics)? ›

While globally leading networks such as Twitter, Instagram, and Facebook do get their fair share of popularity within the Japanese social media market, the only platform able to compete with LINE in terms of penetration rates is YouTube, which was used by more than 87 percent of the respondents.

As you can see from the graph above, as in the 2022 report, the most-used social media platform in Japan is LINE, with 79.6% of Internet users using it. It is followed by Twitter, Instagram and Facebook.

LINE was used by 94 percent of people in Japan in fiscal year 2022. The instant messaging app was released to the Japanese market in 2011 and has since become Japan's leading social networking service.

Line is the most popular messaging application in Japan, Taiwan and Thailand.

Our survey showed that 46.80% of Japanese use social media daily, while 41.10% use it multiple times daily. Interestingly, while most Japanese people use social media daily or more, they still pale compared to the global average of 6 hours and 37 minutes when spending the most time online.

The mass media in Japan include numerous television and radio networks as well as newspapers and magazines in Japan. For the most part, television networks were established based on capital investments by existing radio networks.

In 2022, Instagram was the world's leading social media app, with 547 million downloads WhatsApp ranked second with 424 million downloads, while Telegram surpassed the remaining mobile versions of Meta-owned social media platforms Facebook and Messenger.

We asked Japanese consumers about "Most used messenger by brand" and found that "LINE" takes the top spot, while "Viber" is at the other end of the ranking.

Why is the LINE app so popular in Japan? ›

Line's Group Video Chats

The app's most popular feature is derived from Japan's group culture. Harmony is a guiding philosophy in Japan that affects many features of society. The Japanese regard working in harmony as a crucial element for productivity.

Initially, LINE was created as an emergency messenger for company employees during the Tōhoku earthquake of 2011. It spread quickly in Japan, allowing you to keep in touch with friends and family more easily, especially during a disaster.

The most popular way to message people in Japan is the app, LINE. In Japan, cell phone companies charge around ¥3 per text message. However, most people pay a flat rate for the data they use. Because of this, people don't send text messages and instead use LINE.

1. WeChat. WeChat is the must-have social commerce platform in China, with over 1.31 billion monthly active users. Chinese users spend an average of over 82 minutes a day within the app.

Snapchat was used by more than four percent of teenagers in Japan in fiscal year 2022. The multimedia messaging service allows users to share pictures and messages which can only be seen for a limited period of time.