Get ready to be dazzled because Marc Jacobs just dropped a bombshell for its Resort 2025 campaign, and it’s nothing short of a celebration of joy, creativity, and bold self-expression. But here’s where it gets exciting: the brand has tapped none other than Iris Law—model, actress, and creative powerhouse—to front the campaign, titled 'Give Marc, Get Joy.' This isn’t just another fashion campaign; it’s a vibrant extension of Marc Jacobs’ Joy initiative, first introduced for Fall 2025, now reimagined for the holidays with a twist of individuality and festive flair. And this is the part most people miss: it’s not just about the clothes; it’s about the experience. The Resort 2025 collection takes center stage with signature silhouettes transformed into holiday showstoppers—think sequinned knits, metallic accents, and plush faux-fur details that scream luxury and fun. But here’s where it gets controversial: in a world where minimalism often reigns, Marc Jacobs is unapologetically embracing maximalism, inviting us to rethink holiday dressing. Is this a bold move or a step too far? Let’s discuss. The campaign also marks the launch of the 2025 Marc Jacobs Gift Guide, debuting October 30, which curates holiday shopping into themed edits like Marc’s Gift Picks, Party Essentials, Denim Gifts, and budget-friendly options under $250. From The Tote Bag to The Snapshot, each piece is refreshed with seasonal touches, making it a collector’s dream. And this is the part that’ll spark debate: as part of the Joy initiative, Marc Jacobs is going global with pop-ups and immersive installations, including a major presence at Art Basel Miami Beach in December. Is this a genius blend of fashion and art, or are brands overstepping into experiential territory? Share your thoughts below. Whether you’re a fashion enthusiast or a holiday shopper, this campaign is a reminder that joy is in the details—and Marc Jacobs is here to help you find it.
