Marketing Analytics Market Size & Share, Growth Report 2032 (2024)

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Report ID: GMI7269
Published Date: Jul 2024
Report Format: PDF

Marketing Analytics Market Size

Marketing Analytics Market size was valued at USD 5.3 billion in 2023 and is anticipated to register a CAGR of over 16% between 2024 and 2032. The growing demand for data-driven marketing is significantly propelling the market expansion. Businesses are increasingly reliant on data to understand customer behavior, preferences, and market trends. Many companies are strengthening their portfolios by forming partnerships with key market players.

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For instance, in June 2024, CleverTap, the all-in-one engagement platform, announced its partnership with RentoMojo, an online rental solution. Through this collaboration, RentoMojo aims to enhance its customer engagement strategies, drive substantial revenue growth, and streamline its marketing efforts.

Marketing Analytics Market Report Attributes
Report Attribute	Details
Base Year:	2023
Market Size in 2023:	USD 5.3 Billion
Forecast Period:	2024 to 2032
Forecast Period 2024 to 2032 CAGR:	16%
2032 Value Projection:	USD 20.1 Billion
Historical Data for:	2021 - 2023
No. of Pages:	220
Tables, Charts & Figures:	285
Segments covered:	Application, Deployment Model, Organization Size, and End User
Growth Drivers:	Increasing adoption of big data and cloud computing Rising demand for data-driven marketing Growing need to optimize marketing budgets Surging demand for real-time insights
Pitfalls & Challenges:	Complexity of marketing analytics tools High cost of marketing analytics solutions for SMEs

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Marketing Analytics Market Trends

Omnichannel analytics is a rising trend focused on holistic data aggregation and analysis from multiple customer touchpoints. By unifying data across channels, such as web, mobile, social, and offline interactions, businesses can gain a comprehensive view of customer behavior. This integrated approach allows for deeper insights into customer journeys, preferences, and interactions. It further enables tailored & optimized marketing strategies across diverse platforms for a seamless, consistent, and personalized customer experience, improving engagement and driving conversions.

For instance, in May 2023, Skai's omnichannel marketing platform announced the integration of reporting and analytics with LinkedIn. It facilitates comprehensive insights, allowing marketers to harness LinkedIn's data within Skai's platform, enabling informed decision-making and enhanced campaign management across diverse channels.

Moreover, real-time analytics is an emerging trend that meets the demand for immediate data insights into marketing. These tools process data as it is generated and enable swift decision-making. Further, marketers can promptly adjust campaigns based on real-time metrics, and optimize strategies in different situations. With instant data access, businesses gain agility, and capabilities to respond to customer behaviors instantly. This trend enhances campaign effectiveness, ensures timely interventions, and allows for dynamic adjustments, creating more relevant, timely & successful marketing endeavors.

Marketing Analytics Market Analysis

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Based on the deployment model, the market is divided into on-premises and cloud. The cloud segment accounted for over 70% market share in 2023, due to its scalability, accessibility, and cost-effectiveness. Cloud-based analytics solutions offer flexibility in data storage, processing, and accessibility, enabling businesses to scale their analytics infrastructure as needed.

In this context, many companies, such as GrowthLoop, partnered with Google Cloud in July 2023 to advance marketing using data cloud and generative AI. Leveraging Google Cloud's technologies, the partnership aimed to enhance businesses' segmentation, activation, personalization, and measurement methods. This transformative approach enables more sophisticated and data-driven marketing endeavors, resulting in improved performance and tailored customer experiences.

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Marketing Analytics Market Share

HubSpot, Mailchimp, and Microsoft Corporation dominate the marketing analytics industry and hold over 8% of the market share globally. HubSpot offers an all-in-one marketing platform. Mailchimp excels in email marketing analytics and customer engagement. Microsoft provides advanced analytics solutions catering to diverse business needs. The user-centric interfaces, robust features, and wide-ranging capabilities of these companies make them dominant players as they can fulfill marketing analytics requirements effectively.

Marketing Analytics Market Companies

Major players operating in the marketing analytics industry are:

CleverTap
Google
HubSpot
Mailchimp
Microsoft Corporation
Salesforce
SAP SE
SAS Institute, Inc.
Semrush

Marketing Analytics Industry News

In May 2024, ClevetTap announced the launch of its AI engine, Clever.AI, designed to provide brands with next-generation AI capabilities. This advanced engine aims to build a human-like understanding of customers and deliver personalized experiences efficiently, resonating with them and ultimately maximizing customer lifetime value.
In January 2024, Microsoft Corp. on Thursday announced new generative AI and data solutions and capabilities for retailers that span the retail shopper journey, from enabling personalized shopping experiences, empowering store associates, and unlocking and unifying retail data to help brands in reaching their audiences more effectively.

The marketing analytics market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2021 to 2032, for the following segments:

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Market, By Application

Social media marketing
E-mail Marketing
Search Engine Marketing
Content Marketing
Others

Market, By Deployment Model

Cloud
On-Premises

Market, By Organization Size

SME
Large Enterprises

Market, By End User

Retail & Consumer Goods
- Social media marketing
- E-mail Marketing
- Search Engine Marketing
- Content Marketing
- Others
BFSI
- Social media marketing
- E-mail Marketing
- Search Engine Marketing
- Content Marketing
- Others
Healthcare
- Social media marketing
- E-mail Marketing
- Search Engine Marketing
- Content Marketing
- Others
Retail
- Social media marketing
- E-mail Marketing
- Search Engine Marketing
- Content Marketing
- Others
Media & Communication
- Social media marketing
- E-mail Marketing
- Search Engine Marketing
- Content Marketing
- Others
Industrial
- Social media marketing
- E-mail Marketing
- Search Engine Marketing
- Content Marketing
- Others
Others

The above information is provided for the following regions and countries:

North America
- U.S.
- Canada
Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Nordics
- Rest of Europe
Asia Pacific
- China
- India
- ANZ
- Japan
- South Korea
- Southeast Asia
- Rest of Asia Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
MEA
- UAE
- South Africa
- Saudi Arabia
- Rest of MEA

Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The marketing analytics market was valued at USD 5.3 billion in 2023 and is anticipated to register over 16% CAGR between 2024 and 2032, driven by the growing demand for data-driven marketing.

The cloud segment of the marketing analytics market accounted for over 70% share in 2023 and is anticipated to expand significantly through 2032, due to its scalability, accessibility, and cost-effectiveness.

North America marketing analytics market accounted for over 39% share in 2023 and is projected to register significant growth through 2032, owing to advanced technological infrastructure.

CleverTap, Google, HubSpot, Mailchimp, Microsoft Corporation, Salesforce, SAP SE, and SAS Institute, Inc. among others.

Marketing Analytics Market Scope

Marketing Analytics Market Size

Marketing Analytics Market Trends

Marketing Analytics Market Analysis

Marketing Analytics Market Share

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Premium Report Details

Base Year: 2023
Companies covered: 20
Tables & Figures: 285
Countries covered: 19
Pages: 220

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