Arun Kumar M.
Marketing Architect at SAP, Ex-Infoscion, Ex-Deloitte
Published Jan 4, 2024
Distinguishing between Millennials and Generation Z is paramount for marketers due to their unique characteristics and preferences. Millennials, born roughly between the early 1980s and mid-1990s, exhibit a penchant for authenticity, social consciousness, and experiences. In contrast, Generation Z, born from the mid-1990s to the early 2010s, values individuality, digital fluency, and instant connectivity.
Marketers must comprehend these distinctions to tailor campaigns effectively. While Millennials may respond well to cause-related marketing and immersive experiences, Generation Z is more likely to engage with authentic, visually appealing content on platforms like TikTok and Instagram. Recognizing and respecting these generational nuances ensures marketers stay relevant and resonate with their target audience, fostering brand loyalty across diverse demographics.
The infographic below gives you a glimpse of who the Millennials and Generation Zare as two distinct demographics with each having unique skills and traits.
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