MIT neuroscientist: Here's exactly what happens to your brain when you receive a financial windfall (2024)

Imagine waking up one morning and discovering that your financial circ*mstances have taken an extraordinary turn: you just received a huge financial windfall. Maybe you won the lottery, or a stock market investment paid off, or you got a job offer that triples your current salary.

As a MIT neuroscientist, I've always been fascinated by the intricate dance that occurs within the brain during these life-altering moments. Can coming into a financial windfall really bring lasting happiness?

Here are three remarkable things that happen to your brain when you unexpectedly receive a large sum of money overnight:

1. Get ready for a dopamine deluge

The prospect of newfound riches triggers a surge in dopamine levels, generating excitement and pleasure. Unfortunately, humans tend to adjust to extreme lifestyle changes over time, so any rise in happiness is not always for the long-term.

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This phenomenon is called the "Hedonic Treadmill," where we eventually get used to our new life and return to our baseline of happiness.

A similar experience happens during shopping trips. When you leave the store with a new item, that can elicit an ecstatic feeling that is often more impactful than the item itself.

2. Up next: the five stages of grief

Experiencing the five stages of grief upon winning the lottery might seem counterintuitive, but this emotional journey can actually offer valuable insights into the complexity of such a life-altering event.

  1. Denial: Following shock and disbelieve, denial could follow, with the winner grappling to comprehend the sudden shift in fortune.
  2. Bargaining. As reality sinks in, bargaining could emerge, as the individual negotiates with themselves about how to manage the newfound wealth. Feelings of guilt or remorse might surface, as the winner reflects on their own worthiness of such a windfall.
  3. Anger. Eventually, anger might arise, directed towards societal expectations or personal doubts, leading to depression.
  4. Depression. The burden of responsibility of newfound wealth, and the decisions around it can lower mood and make it feel like life was easier without it.
  5. Acceptance. Ultimately, acceptance can settle in, as the individual works through their changed reality and forges a path forward with their newfound wealth.

3. Shifting perspectives and social dynamics

As your financial status shifts, your social dynamics can, too. Once word gets out about your new situation, you may be inundated with requests for money — and feel that your privacy is completely shattered.

The brain's assessment of how you are perceived by your social circle can activate its threat detection system, and potentially trigger feelings of isolation or distrust.

But thanks to a process called "neuroplasticity," the brain also has an incredible capacity for change. So even though these interactions can feel unsettling, you also have all the tools you already need to create the boundaries to protect you in this new normal.

Start by keeping a small circle of trusted people around you, meditating regularly and journaling about your decision making, whether this is what you spend or who you spend time with.

How to build happiness that lasts

My best advice is to take a personal inventory of all the material and emotional changes that have occurred. That means paying attention to both your bank account and how people are reacting differently around you. It never hurts to write it out, or enlist a good friend or therapist as a sounding board.

From there, make a deliberate plan about how to distribute your assets to create financial security and longevity rather than frivolous spending. I recommend seeking out a trusted financial advisor to hold you accountable if you know you can't do this on your own.

Even taking steps like doing regular exercise, implementing deep breathing techniques, eating nutritious diet and getting enough rest can create a scaffolding that makes it easier for us to train our brains to adapt in healthy ways.

Dr. Tara Swart Bieberis a neuroscientist, medical doctor and senior lecturer at MIT Sloan. She is the author of"The Source: The Secrets of the Universe, the Science of the Brain,"and hosts the podcastReinvent Yourself with Dr. Tara. Follow her onTwitterandInstagram.

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MIT neuroscientist: Here's exactly what happens to your brain when you receive a financial windfall (1)

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MIT neuroscientist: Here's exactly what happens to your brain when you receive a financial windfall (2024)

FAQs

MIT neuroscientist: Here's exactly what happens to your brain when you receive a financial windfall? ›

The prospect of newfound riches triggers a surge in dopamine levels, generating excitement and pleasure. Unfortunately, humans tend to adjust to extreme lifestyle changes over time, so any rise in happiness is not always for the long-term.

What effect does money have on the brain? ›

Money problems can affect your mental health

These are some common ways money can affect your mental health: Certain situations might trigger feelings of anxiety and panic, like opening envelopes or attending a benefits assessment. Worrying about money can lead to sleep problems.

What happens to the brain when you win? ›

It Feels So Good

Your desire to win could be related to a chemical in your brain called dopamine, which is linked to pleasure. Besting your buddy on the golf course not only gives you bragging rights, it also triggers a good feeling in the reward area of your brain.

What part of the brain processes money? ›

“Food rewards favor the left hemisphere of the brain; erotic rewards favor the right lateral globus pallidus and the left caudate body,” Arsalidou said. “Money rewards engage the basal ganglia bilaterally, including its most anterior part—the nucleus accumbens.”

What currency does brain use? ›

To answer this question, we have to look at the engine room of our brain: the nerve cells. The main energy currency of our brain cells is a molecule called adenosine triphosphate (or ATP), which our body makes from sugar and oxygen.

What happens to your brain when you win the lottery? ›

The prospect of newfound riches triggers a surge in dopamine levels, generating excitement and pleasure. Unfortunately, humans tend to adjust to extreme lifestyle changes over time, so any rise in happiness is not always for the long-term.

What chemical is released when you win? ›

"Winning increases testosterone, which in turn increases the chemical messenger dopamine, and that dopamine hits the reward network in the brain, which makes us feel better."

What hormone is released when we win? ›

Dopamine is known as the “feel-good” hormone. It gives you a sense of pleasure. It also gives you the motivation to do something when you're feeling pleasure. Dopamine is part of your reward system.

Is the winner effect a real thing? ›

And, as it turns out, there's mounting evidence to prove that the saying is true; the more you achieve, the more you are likely to succeed. In other words, small wins, over time, can make a big difference.

What part of the brain controls finances? ›

There are two primary parts of the brain involved when we make financial decisions: the amygdala and the prefrontal cortex. The amygdala lies within the limbic system, and is often called the reflexive brain, or reptilian or lizard brain.

Does money give you dopamine? ›

It certainly can. Think about when you have anxiety about saving for a financial goal, and then when you finally reach that goal and the feeling of relief and success that you have at that time. Money, planning, and goals are able to stimulate the happiness-inducing dopamine.

What is the brain rich in? ›

The makeup of the brain is about 12% lipids, most of which are located in myelin (which itself is 70–80% fat). Specific fatty acid ratios will depend in part on the diet of the animal it is harvested from. The brain is also very high in cholesterol.

How does wealth affect the brain? ›

Excessive Pressure: Wealth frequently brings with it tremendous expectations and a persistent pursuit of success, which may put enormous strain on individuals. This constant push can lead to increased stress and worry, which can have a harmful influence on mental health.

How can money affect your mental health? ›

How does being in financial difficulty affect your mental health? Financial difficulties are a common cause of stress and anxiety. Stigma around debt can mean that people struggle to ask for help and may become isolated.

How does money affect a person's life? ›

Money allows us to meet our basic needs—to buy food and shelter and pay for healthcare. Meeting these needs is essential, and if we don't have enough money to do so, our personal wellbeing and the wellbeing of the community as a whole suffers greatly.

How does money influence you? ›

Money plays a central role in our lives, affecting not only our financial wellbeing but also our emotional and mental health. Constantly worrying about our financial circ*mstances – whether it's about bills and debt or future financial security – can have affect us long-term.

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