Music Management Company Milk and Honey Launches New Record Label (2025)

Milk and Honey Records: A New Label for Songwriters

Music management company Milk and Honey has announced the launch of its own record label, Milk and Honey Records. The label will focus on pop and dance music and has secured a distribution deal with The Orchard. This move comes as a response to the growing independence of artists and their managers from major labels, who are now building their own successful cottage industries.

Lucas Keller, founder of Milk and Honey, expressed his enthusiasm for the new venture, emphasizing the company's commitment to prioritizing songwriters. The label will offer songwriters a substantial number of gifted master points, with the potential for double-digit percentages of production royalties.

In other news, Michael Farris has been promoted to Vice President of Business Strategy and Insights at the Country Music Association (CMA). He will lead strategic growth initiatives, utilizing data, technology, and cross-functional collaboration to streamline processes and enhance organizational growth. Kate Watson, previously Director of Industry Relations, has been promoted to Senior Director, overseeing industry partnerships, talent relations, and membership engagement.

Warner Chappell Music (WCM) Nashville has promoted Eric Reid to Jr. Manager, A&R. He will focus on talent development, pitching songs, and creating opportunities for the publisher's growing roster. WCM also announced the signing of Victor Le Masne to a global administration deal, covering his works produced through Multiman Records. Le Masne is known for his work on the Paris 2024 Olympic ceremonies and has collaborated with renowned artists.

Additionally, producer and DJ Maesic has signed with WME, with Steve Hogan leading the booking efforts for global shows. Hogan expressed his excitement about Maesic's potential, highlighting his collaboration with an all-star lineup of artists and his upcoming performance with Diplo at The Edge NYC.

Music Management Company Milk and Honey Launches New Record Label (2025)
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