Is it worth being an influencer?When we surveyed 5920 influencers, their average monthly income was $323.19. Even with influencers with over 1,000,000 followers, their average income generated was $6,109.83 a month.And when you look at the Neil Patel brand, it doesn't generate more than $10 million a year.It's not bad, but it's a single-digit percentile of our overall revenue.When you look at Kylie Cosmetics, the majority of the company was sold for $600 million. But keep in mind Kylie has roughly 400 million fans... and that's just on Instagram.Legion Athletics makes $30,000 to $40,000 a month in revenue from the founder's personal brand. However, influencers generate $400,000 to $500,000 a month in revenue for the company.And I have countless more examples.Being an influencer can generate revenue. You need lots of followers, and getting that takes years.On the flip side it's easier and more scalable to build a business leveraging influencers, versus being one yourself.But in an ideal world... you ideally want to leverage influencers, be an influencer, and build a corporate brand... all at the same time.
Empowering Leaders to Boost Morale, Zap Stress & Burnout | Past Clients: Aflac, AT&T, Coca-Cola, Verizon Wireless, U.S. Courts, US Army | Motivational Keynote Speaker | Trainer
2mo
I feel sorry for many young people out there. They don't understand this game as you explained it. They all want to make millions as influencers. But they have no clue what it takes. That said, being an influencer is not just about money. It's also about building a personal brand. For small companies, I would strongly suggest establishing a personal brand first. If you say Facebook, X, Berkshire Hathaway, Apple, etc., the founders' names will come to mind for most people. It's because their person brands are strong. They have way more followers than their respected company.
Content Writer🔸️Editor🔸️Autism Advocate🔸️Fiction Lover🔸️#ForbesBLK Member
2mo
I think being an influencer can be a great additional source of income. You may not make millions but it can put some extra cash in your pocket.
One interesting insight I recently learnt Mr. Beast & the influencer game he is playing - His videos on average generates 100 to 200 mil views. It's so massive to a scale where if you had to compare - a commercial at Superbowl doesn't generate as much viewership as a Mr. B video. Now here's what happens - For the distribution that Mr. B has built, he charges a massive massive money. Because why not, yea? So a company wanting to partner with Mr. B might have to spend their entire annual budget on just video.Certainly a reason why this smartest YT has now created beast burger, and feastables and what not.
Freelance Digital Marketing Specialist | Content Manager | Community Manager
2mo
Como usted lo dijo, todo depende de la estrategia, ser influencer solo para ganar seguidores y alimentar al ego, o ser influencer para crear una marca personal fuerte y vender tu producto. Saludos Señor y gracias por su talento.
PPC Manager | Media Buyer | Facebook Ads | Google Ads
2mo
Neil Patel Yes personal brand is very important, that's why I'm here on Linkedin) To share my knowledge, experience, and develop my brand).It's hard to build a personal brand, and not everyone can do it.But when it comes to a business built on a personal brand, in this case the owner has to "pull himself" out of the business.
Grow Your Personal Brand & Leads with Videos 🎥 Video Coach, Former Broadcast Director, TV Show Creator. Happiest Man on Earth!
2mo
But even if we don't try becoming an influencer... let's celebrate the value of building a strong personal brand! In this digital world, it is our equity.
Turn your skill, passion or expertise into a multi 6 or 7 figure online business.
2mo
Being an influencer ain't just about the numbers, ya know? It's about carving out your own path and making a mark in this crazy world.Look at those numbers - even with a million followers, folks are making serious dough.And check this out, Kylie Jenner's empire? That's like winning the lottery, mate.Sure, it's a grind, but building that audience can set you up proper.Think bigger though - why not do both? Be the face and the brains behind it all. That's where the magic happens.
Interesting perspective! 🤔 Balancing between being an influencer and leveraging them seems key to success. 💼📈
Promoter of INTENT TALE | Strategic Brand Developer | Market Expansion Expert | Turning Challenges into Opportunities | Social Media marketing🛠️
2mo
Kindly give a roadmap for how to become an influencer
President & CCO at Woosh Marketing Consultants ✨ An Actual Award-Winning Marketing Leader ✨ Empowering Companies to Achieve Financial Success With Proven Perception Management Strategies ✨ Newly Published Author
2mo
Definitely given us stuff to think about....perhaps you can share some of the "how" to achieve these things?
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The 2024 Influencer Marketing Report from Sprout Social, Inc. is full of insights on what consumers think about influencers, and it has us thinking about alumni influencers and how we might engage more alumni to help us achieve our strategic priorities.Does anyone have a formal alumni influencer program? How might we consider engaging alumni influencers to help with our marketing efforts? At Syracuse (Kim here 👋🏼), we've definitely tried more informal efforts to engage alumni influencers for our giving day, and we've also tried working with student influencers with varying levels of success. Take a look at the report, and then tell us: what's working for you? -KIhttps://lnkd.in/g4Vpi3uF
Influencer Marketing | Success
sproutsocial.com
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Influence matters 📱Many brands are working with influencers. It's no wonder, as content creators often act as brand advocates, which can have a significant impact on reputation.There are several types of influencers, based on follower count and niche, and it's important to know them for effective collaboration.▪️ Let's start with mega-influencers. These are often celebrities with more than 1 million followers. Next are macro-influencers (100k to 999,999 followers), mid-tier influencers (20k to 99,999), micro-bloggers (5k to 19,999) and nano-bloggers (1k to 4,999).▪️ But that's not all. There are also kid influencers - members of the alpha generation with social media followers who often consume content about games and toys. There are gaming influencers who engage in e-sports, discuss gaming strategy and stream, as well as virtual influencers, specifically AI-generated avatars, such as the well-known Aliona Pole.Does your company work with influencers❓#influencermarketing #reputationmanagement #socialmedia
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🚀 Imagine you are looking for an influencer to promote your brand. Do you go with:a. Someone with a lot of followers orb. Someone with less followers?Intuitively, high-followership influencers should be more beneficial for your brand, and taken in absolute terms that is indeed the case - they simply have a larger base.But, research shows that when it comes to ROI, targeting influencers with a smaller following can actually outperform those with a larger following by a significant margin across three ROI metrics. 📈 Why so? It's all about engagement. The data reveals that as an influencer's followership increases, the engagement between them and their followers decreases. 🧐So, when considering influencer marketing, remember - it's not always about the size of the followership, but the quality of the engagement. 🎯 Here's the full study: https://lnkd.in/dGW9rqN5#InfluencerMarketing #DirectToConsumer #Engagement #ROI #customerexperience #consumerinsights
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Lots of considerations are taken into account when selecting influencers for campaigns.Follower count, engagement, brand/influencer alignment, authenticity, and so on…But there are other factors to consider when trying to distinguish between good and great influencers. Some to look out for are:Follower spikes - sadly some influencers artificially inflate their follower count to attract brands or charge more. Obviously these followers are not engaged audiences, and are typically not even real people. When looking into influencers, check to see if there have been any sudden spikes in follower count. Although, this can sometimes be down to a viral video, so check that as well.Consistent content creation - check whether a creators posting schedule is consistent.Commitment to their craft can be shown through consistency, meaning they take what they do seriously. Controversy - we all want to work with creators who are viewed as authentic and don’t put on a front for the camera. But try and avoid ones who are controversial for the sake of it. Creator controversies can sometimes leak across onto a brand, meaning you can be associated with a controversy that has nothing to do with you, and certainly doesn’t align with your goals. Hope these help 🤞#creatoreconomy #influencermarketing #tiktok
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We are now entering the nano influencer era…📊A recent study from Università Bocconi revealed that nano influencers (think <10,000 followers) often deliver the highest ROI in influencer marketing campaigns. While it might seem counterintuitive, these smaller-scale influencers bring authenticity and deep engagement with their communities, which translates to real sales impact.And that’s good news for most, especially for brands looking to stretch their marketing dollars! Nano influencers are more likely to discuss products genuinely and drive measurable results—often at a fraction of the cost.It’s not just about reach; it’s about resonance. I can’t say it enough—authenticity, connection, and trust are critical components of a successful influencer campaign. Being more strategic about how you choose influencers for your brand could make all the difference.Dr. Maximilian Beichert elaborates further on his findings in the most recent issue of Harvard Business Review.The article also shares first-hand insights from Dominik Bucher (GM and CFO at German jewelry company PAUL VALENTINE) on how his influencer strategy has shifted. Definitely worth a read!#InfluencerMarketing #Authenticity #NanoInfluencers #MarketingStrategy #DigitalMarketing #ROI
When It Comes to Influencers, Smaller Can Be Better
hbr.org
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🔍 When It Comes to Influencers, Smaller Can Be Better 🔍In the ever-evolving world of influencer marketing, bigger isn’t always better. Here’s why partnering with smaller influencers can be a game-changer for your brand:Authenticity and Trust: Smaller influencers, often referred to as micro or nano-influencers, have highly engaged and loyal audiences. Their followers trust their recommendations because they come across as genuine and relatable, not just another ad.Targeted Reach: With a more focused audience, smaller influencers allow brands to target specific niches more effectively. Whether you’re looking to reach eco-conscious consumers or tech-savvy millennials, micro-influencers offer a direct line to the exact demographic you want to connect with.Higher Engagement Rates: Studies have shown that as follower counts decrease, engagement rates increase. Smaller influencers often see higher likes, comments, and shares on their content, driving more meaningful interactions and better campaign results.The power of influence doesn’t always come from the size of the following but from the quality of the connection. In 2024, embracing smaller influencers could be the key to unlocking deeper brand loyalty and stronger, more authentic relationships with your audience.#Yapiee #InfluencerMarketing #MicroInfluencers #DigitalMarketing #BrandStrategy #Authenticity #MarketingTrends #EngagementMatters #Yapieeapphttps://lnkd.in/erEy2b3y
When It Comes to Influencers, Smaller Can Be Better
hbr.org
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If you’re using influencers to promote your brand and products.Here’s some green flags to look out for:→ Great engagement rates→ Followers are engaged in what they're doing on the daily→ Their audience loves the influencer for themselves A great example of this would be an influencer like Alex Earle.Whenever she promotes a product, her audience isn’t bothered by it as she's promoting it genuinely.Which as a result, boosts authenticity and converts products easily!However, here’s the red flag to look out for with influencers:→ Accepting any and every collaborationBecause when they're just working with different:BrandsIndustriesNiches And areas that don't even relate to them, it shows that they're just doing it for the money rather than having an appreciation for the product.So focus on influencers that have genuine engagement and appreciation from their audience.To help promote your products to the right people.P.S. Looking to find your “green flag” influencer to promote your products?See Vidovo to discover your authentic influencer.
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Completed Influencer Campaign Analysis A total of 35 influencers were contacted as part of a recent campaign, with 33 influencers successfully posting content. This resulted in the creation and sharing of over 76 pieces of content across three major social networks: Instagram, TikTok, and YouTube, with a focus on Instagram. A further performance update will be provided in the coming days. The key takeaways from this campaign are as follows: 1. Cultivating relationships with influencers is imperative. 2. A deep understanding of niche market is essential, and ensuring alignment with the influencers you engage. 3. The utilization of influencer-generated content for advertising has yielded a more favorable response compared to the use of company assets. 4. Active engagement with influencer content is crucial, including responding to queries and engaging with supportive community members through likes and comments. #influencermarketing #socialmedia #socialmarketing
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How do you discover the perfect influencers to collaborate with? 🤔🙏🏼We all know that working with the right influencers is crucial to the success of your collaborations, so how do you go about finding them?This is how I do it..👉🏼 Instagram and TikTok explore/FYP: Follow and engage with influencers in your niche and the explore page algorithm will serve you similar content.👉🏼 Instagram/TikTok hashtag search: Use specific keywords to search for creators that have featured this tag.👉🏼 Competitor pages: Take a look at who your competitors repost, who they follow and their tagged section.👉🏼 Instagram/TikTok suggestions: Once you’ve found an influencer, use the suggested profiles button to find similar accounts.👉🏼 Be active on social in your community: By spending some time actually following and engaging with influencers, you will soon discover new faces.👏🏻Consult an expert: Work with an influencer marketing agency, these people know their stuff! Did I miss anything? Let me know in the comments! #influencermarketingstrategy #influencermarketing #influencermarketingagency
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Keynote Speaker | Live Shopping Producer | 2x Best-Selling Author published by Entrepreneur | 15+ yrs Social Media Agency experience| Full Stack B2B Content Creator | NLP Trainer
Fascinating 2024 data on #influencermarketing: • 49% make purchases at least once a month because of influencer posts• Most influencers (93%) say the quality of a brand's existing social content impacts whether they agree to collaborate• 35% Gen Z consumers said they care about authenticity, while 47% care about follower countSignals of where the world is headed.h/t Sprout Social, Inc. 2024 Influencer Marketing ReportListen to the full conversation between Tanya Smith and I:https://lnkd.in/dPDsQX-K
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