Newsletters on LinkedIn FAQ | LinkedIn Help (2024)

FAQs

How effective are LinkedIn newsletters? ›

Regularly publishing a newsletter helps you stay top-of-mind with your audience. It establishes a rhythm of communication and keeps your brand or professional identity consistently in front of your network. This consistent touchpoint is especially valuable on LinkedIn, where they just hit one billion members.

LinkedIn newsletters are a powerful marketing tool for all LinkedIn creators; whether they're entrepreneurs, employees, or CEO's. It's important to note that LinkedIn newsletters can be published from personal profiles and also from company pages, so they are a valuable marketing tool for companies too.

When you subscribe to a newsletter, you receive updates in your news feed when the author posts a new article or post. Depending on your settings, you may also receive notifications and an email when the author publishes a new newsletter edition. The newsletter author can see that you are a subscriber.

How often should I publish a LinkedIn newsletter? You can set your posting frequency to be daily, weekly, biweekly or monthly. You don't need to stick to this schedule but it's always best to do what you promise. I recommend choosing monthly.

Conclusion. Creating and sending out a newsletter can provide value, but also requires a significant time investment. Here are some key considerations on whether it may be worthwhile for your business: Newsletters allow you to directly reach your audience and keep them engaged.

The Enduring Value of Email Newsletters

Unlike social media, where algorithm changes can significantly impact your content's visibility, email newsletters land directly in your subscribers' inboxes, ensuring your message gets seen. Email newsletters also provide an opportunity for deeper engagement.

Don't Overshare: Avoid overloading your network with too many posts in a short span. Quality over quantity is key. Avoid Controversial Topics: LinkedIn is a professional platform, so steer clear of polarizing or sensitive subjects that might alienate your audience.

Not only is it simple and quick to build your subscriber list (you can invite connections to subscribe with a single click once your newsletter has launched) but hosting and distributing your newsletter within LinkedIn will also be at no additional cost to you.

Pages with more than 150 followers and/or connections are eligible to be evaluated for LinkedIn Newsletters access.

Can you delete a LinkedIn newsletter? ›

Click on the Manage dropdown to select the newsletter you want to delete from the Newsletter dropdown list. From here, you can: Edit Newsletter: Click Edit below your name.

You can create up to five newsletters on LinkedIn. You can leverage multiple newsletters on LinkedIn to talk about different professional topics and write in different languages, allowing you to build and grow a regularly engaged audience.

A LinkedIn Newsletter helps you to build authority. They provide you with a platform to showcase your expertise in a particular topic and stand out from the crowd. They provide you with the ability to add value and insights and become that trusted resource.

You could get more engagement by adding a few lines of commentary or asking a question in a post when you share your newsletter. In your post description, you could also ask members to subscribe. Keep the length of your Newsletter to between a 5 - 10 minute read.

However, it is a great way to earn from your loyal readers. If you have a physical product that aligns with your content and objectives, you can sell it directly in your LinkedIn newsletter content. This can be a great way to monetize your newsletter while you promote your product to a targeted audience.

Marketing on LinkedIn can be extremely effective, as it allows you to reach a highly targeted audience of professionals. 77% of content marketers say LinkedIn produces the best organic results, and ads on LinkedIn can reach 14.6% of the world's population.

Increase conversions.

Many people think that LinkedIn ads are only good for awareness, but that couldn't be further from the truth. On average, LinkedIn ads in the U.S. see a 6.1% conversion rate. That's more than double the Google search rate of 2.58%!

LinkedIn outreach is important because it's one of the best ways to generate leads and potential prospects. The goal of LinkedIn outreach is to build relationships and expand your network.