Nghe An's Halal Market Strategy: Boosting Exports & Tourism | Vietnam's Economic Growth (2025)

Nghe An Province is taking bold steps to unlock the potential of the Halal market, a move that could revolutionize its export industry and tourism sector. With a global market size in the trillions, Halal products offer a promising avenue for Nghe An's agricultural, food, and service exports.

The recent scientific workshop, held on October 20, brought together experts, scientists, and businesses to discuss this very topic. Delegates delved into legal frameworks and policies, analyzing the prospects of Halal tourism and the feasibility of dedicated raw material areas for Halal product export. Many innovative solutions were proposed to help Nghe An expand its footprint in this market.

The province's strategy involves developing key products like seafood, tea, spices, and medicinal herbs, tailored for Halal markets. Raw material areas will adhere to VietGAP or GlobalGAP standards, with blockchain technology ensuring traceability. Training a dedicated team of technical staff and Halal consulting experts is seen as pivotal to enhancing production capacity and market access.

A comprehensive Halal value chain is envisioned, encompassing raw materials, processing, certification, logistics, and trade promotion. This will be coupled with raising awareness among businesses about Muslim consumption culture, enabling them to adapt flexibly to this market. International trade promotion activities will be intensified through fairs, partner connections, and the branding of "Halal Nghe An – reliable, standard, sustainable."

Mr. Hoang Phu Hien, Vice Chairman of the Provincial People's Committee, emphasized that the workshop's discussions will form the bedrock of a systematic Halal development strategy. This strategy will not only strengthen training and business support but also foster a production mindset aligned with international standards.

With its proactive approach and clear development vision, Nghe An aims to establish itself as a trusted destination on the regional and global Halal map. Expanding access to this market is seen as a pivotal strategy to boost exports, attract investment, and propel the province's tourism industry forward.

Nghe An's Halal Market Strategy: Boosting Exports & Tourism | Vietnam's Economic Growth (2025)
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