NIKE - Digital Transformation Strategies (2024)

NIKE Digital Transformation Strategies Overview

NIKE has been focusing on using AI, blockchain, NFTs, robotics, metaverse, cryptocurrencies, e-commerce, gaming, and virtual reality to digitally transform its operations. The annual ICT spending of NIKE was estimated at $1.3 billion for 2023. A major share of this spending is earmarked for acquiring software, network and communications, and ICT services from vendors. NIKE designs, develops, markets, and sells athletic footwear, equipment, apparel, accessories, and services. The company sells its products to retail accounts and independent licensees, distributors, and sales representatives across the world. NIKE designs and manufactures footwear and apparel for specific athletic uses such as running, basketball, football, training, and walking, among others. The company’s performance equipment and accessories portfolio includes bags, sports balls, socks, timepieces, eyewear, gloves, digital devices, and other equipment designed for different sports. Jordan, a global athletic and casual footwear brand, and Converse, a global athletic and casual footwear and apparel brand, are the subsidiaries of NIKE.

The ‘NIKE digital transformation strategies’ report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, technology partnerships, technology introductions, acquisitions, and ICT spending among others.

Buy the Full Report to Get More Insights on the Digital Transformation Strategies of NIKE

Download a Free Sample

Digital Transformation Strategies

NIKE launched a product traceability system that helps consumers verify the authenticity of the shoes they own. The system uses both blockchain technology and embedded near-field communication (NFC) chips to provide authenticated details of shoes, including shipping origin, manufacturing timestamp, and specific style.

Buy the Full Report to Know More About Other Digital Transformation Strategies and Initiatives of NIKE

Download a Free Sample

NIKE Technology Theme Focus

NIKE is leveraging several emerging technologies, including AI, blockchain, NFTs, robotics, and metaverse among others to drive customer engagement and sales, improve customer service, optimize business operations, meet ESG goals, deepen customer relations, and lower customer churn.

NIKE Technology Focus

Buy the Full Report to Know About Other Technology Themes Under Focus for the Company

Download a Free Sample

NIKE Technology Initiatives

NIKE has been involved in several strategic technology partnerships and collaborations, technology developments and rollouts, and acquisitions over the last few years. For instance, in 2022, NIKE and its digital fashion and 3D creation studio – Rtfkt – launched a collection of co-branded digital sneakers. Called NIKE Cryptokicks, the digital sneakers are modeled after the NIKE Dunk sneaker. People who own Rtfkt’s Mnlth, a mysterious digital box NFT, can purchase the digital sneakers. NIKE also filed for trademarks for Cryptokicks. The launch marked NIKE’s entry into digital sports apparel. NIKE forayed into the digital assets space to enhance its brand’s presence and strengthen customer engagement.

Buy the Full Report for More Insights on Other Technology Initiatives of NIKE

Download a Free Sample

NIKE ICT Spend by Function

• Datacenter
• Communications
• Network
• Applications
• End-user computing
• Management
• ICT Service desk

NIKE ICT Spend by Function, 2023 (%)

Buy the Full Report for More Insights on NIKE’s ICT Spending by Function

Download a Free Sample

NIKE ICT Spend by Channel

• Internal development and maintenance
• Technology vendors (direct)
• Local resellers
• Telcos
• ICT services providers/consulting firms
• Specialist outsourcers
• Systems integrators

NIKE ICT Spend by Channel, 2023 (%)

Buy the Full Report for More Insights on NIKE’s ICT Spending by Channel

Download a Free Sample

NIKE External ICT Spend by Segment

• Software (including Cloud SaaS)
• Hardware (including Cloud IaaS)
• ICT services
• Consulting
• Network and communications
• Others

NIKE External ICT Spend by Segment, 2023 (%)

Buy the Full Report for More Insights on NIKE’s External ICT Spending by Segment

Download a Free Sample

Scope

This report provides:

• Insight into NIKE’s technology activities.
• Overview of technology initiatives covering partnerships, technology introductions, and acquisitions.
• Insights on each technology initiative including technology theme, objective, and benefits.
• Details of estimated ICT budgets.

Reasons to Buy

• Gain insights into NIKE’s technology operations.
• Gain insights into its technology strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into its various partnerships, technology introductions, and acquisitions.