Reuter joins the apparel business from Tom Tailor in Hamburg, where he held the position of director of ecommerce and consumer engagement since 2020.
Mark Bezner, owner and CEO of Olymp Bezner, said: “As director of ecommerce, Christian Wurster steadily developed the increasingly important e-commerce arm at Olymp. This applies both to business-to-business and business-to-consumer. We owe him a great deal and regret that he has now departed after almost seven years.
“In Hendrik Reuter, we’ve found an expert successor who will fill this important role with aplomb, seamlessly continuing the successes we’ve had thus far.”
With Reuter now leading ecommerce, the business will focus on expanding online sales internationally. The business currently sells online in Germany, Austria, France and Benelux.
TagsGermany menswear Olymp peoplemoves
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