On-chain Web3 Marketing with Google and Chainlink (2024)

On-chain Web3 Marketing with Google and Chainlink (3)

Google Cloud and Chainlink have a rich and long-standing collaboration unlocking hybrid blockchain/cloud applications through the combination of Google Cloud’s Public Datasets Program and Chainlink oracles. These hybrid applications enable developers to bring real-world datasets onto blockchain networks to build next-generation solutions like parametric weather insurance. With the launch of Chainlink Functions, it is now easier than ever for developers to connect not only to Google Cloud’s Public Datasets but all of Google’s hundreds of APIs. This unlocks a new wave of Web3 use cases.

The tutorial below walks through how you can use Chainlink Functions to connect to Google Analytics data that has been uploaded to Google BigQuery and trigger on-chain smart contract logic based on this data.

Google Analytics, is a popular web analytics software that was launched in 2005. As part of Google Marketing Platform, Google Analytics is designed to help web publishers deliver better eCommerce experiences to their customers. But Google Analytics is not Web3-enabled out of the box.

Google BigQuery is a cloud-native data warehouse that enables businesses to analyze and query large datasets in real-time.

Combining Google Analytics data with Google BigQuery enables advanced analysis and customization of data, including the creation of custom metrics, joining with other data sources, and performing machine learning tasks.

Chainlink Functions is a serverless developer platform for Web3 that enables smart contracts to connect to any data or API, as well as get decentralized and verifiable consensus on the result of any code that you want to run.

While Google BigQuery and Google Analytics were designed to be used with traditional web applications, Chainlink Functions now makes it possible to use BigQuery and Analytics data within decentralized applications.

In this tutorial, we’ll show how you can provide live updates about a website’s user statistics to an on-chain smart contract. We’ll be using Google Analytics to capture and automatically export data to Google BigQuery, and we’ll use Chainlink Functions and Chainlink Automation to handle the connection with Google BigQuery and the automatic updating of on-chain data.

For this particular example, a user is directed to a website where they vote for a dog or cat. The vote is registered with Google Analytics, which automatically stores data in Google BigQuery.

Chainlink Automation periodically calls a Chainlink Function, which in turn fetches vote totals from Google BigQuery and writes them to an on-chain smart contract. Once the voting period has ended, a function in the smart contract can be called to reveal the winner.

Here’s a diagram of the application’s architecture:

On-chain Web3 Marketing with Google and Chainlink (4)

Before a request to the Google BigQuery API can be made, the Chainlink Function must request an access token:

Once this token has been obtained, it can be used to fetch data from Google BigQuery for each selection:

The returned results are then combined and sent back on-chain to the consuming smart contract:

Once the voting period has completed, the `declareWinner` function will determine which of the two animals is the winner:

The complete source code for this tutorial can be found in the Google BigQuery Demo GitHub repository.

While the example above is limited to specific analytics data based upon two events, it showcases the new hybrid innovation space when you use Chainlink Functions to combine decentralized applications with cloud and analytics services such as Google BigQuery and Google Analytics.

Chainlink’s Web3 services platform expands the potential use cases for smart contracts by empowering developers to securely and easily access off-chain data and computation. As developers continue to connect more Google services to smart contracts using Chainlink, the possibilities for Web3 applications will only continue to expand.

To explore how Chainlink Functions transforms the Web3 developer experience, ​​visit Use Chainlink Functions, where you can see more examples or submit your own. To learn more about how Chainlink Functions works, visit https://chain.link/functions.

On-chain Web3 Marketing with Google and Chainlink (2024)

FAQs

What is Web3 chainlink? ›

Put simply, Web3 is a decentralized vision of the Internet that aspires to create an entirely new system of contracts and change the way that individuals and institutions reach agreements.

Does anyone use Chainlink? ›

Chainlink has thousands of projects built using it as a source. In 2024, the Chainlink network grew by more than 215 projects increasing it to more than 2,100.

Why work at Chainlink? ›

Chainlink Labs is a fully distributed company that provides the tools and resources you need to thrive in your remote work environment. Benefits include a monthly co-working space stipend and a generous hardware allowance.

What interests you about chainlink? ›

What Makes Chainlink Unique? There are many unique aspects to the Chainlink project. One of the most interesting of these unique aspects is Chainlink's off-chain architecture. The ChainLink network is a part of this architecture, which connects all nodes together.

Does Chainlink have a future? ›

Coinpedia platform predicts Chainlink could reach $213.1 to $253.51 by 2030, and experts from Changelly forecast that it could reach minimum and maximum prices of $30.69 and $38.26 by the end of 2025.

Why is Chainlink falling? ›

LINK Falls After Rejection From Long-Term Resistance

While LINK bounced the next month, it created a lower high and a bearish engulfing candlestick in May (red circle). The main horizontal support area is at $13, which has stood since October 2023. The RSI and MACD are also turning bearish alongside the decline.

Why is Chainlink so popular? ›

But why is Chainlink so important? Chainlink is essential because it significantly enhances smart contract capabilities by allowing access to data outside the blockchain and off-chain computing while keeping blockchain technology's security and reliability assurances.

What problem does Chainlink solve? ›

Chainlink is a project that aims to address the challenges posed by the centralized oracles used by smart contracts. Chainlink has solved the oracle problem of smart contracts by creating a distributed pool of oracles, in each of which the oracles all strive to produce high-quality information.

Which company owns Chainlink? ›

Town Crier connects the Ethereum blockchain with web sources that use HTTPS. Chainlink's trademark was registered in the Cayman Islands on March 12, 2019, the corporation created being Smartcontract Chainlink Sezc, Ltd.

Which companies use Chainlink? ›

Swift and Chainlink, along with 12+ world-leading financial institutions, including DTCC, Euroclear, Clearstream, ANZ Bank, Citi, BNY Mellon, BNP Paribas, Lloyds Banking Group, and SDX, successfully demonstrated a secure and scalable way to transfer tokenized assets cross-chain using CCIP and financial institutions' ...

Why do you want to work in Web3? ›

Many Web3 startups offer equity to their employees, which means you have the chance to own a stake in the company and potentially benefit financially if the company does well. Web3 startups are often working in a rapidly evolving industry, which can be both exciting and uncertain.

What is the downside of Chainlink? ›

Negative Appearance

Chain link fences don't give off the best look, especially in residential applications. They can start to rust after a few years, which can be prevented with galvanized aluminum, but it will happen eventually.

What does Web3 mean in crypto? ›

The third generation of the World Wide Web (WWW), referred to as Web 3.0 or Web3, emphasizes instantaneous immersion in the digital world. This version of the internet emphasizes personal data ownership and the use of blockchain technology and cryptocurrencies.

What is a Web3 link? ›

Web3 is a term used to describe the next iteration of the internet, one that is built on blockchain technology and is communally controlled by its users. 3D illustration of a human hand and a digital hand reaching through geometric portals and touching finger tips at the center of the frame.

What is the difference between Web3 and blockchain? ›

Blockchain enables transparent recording transactions, whereas Web3 allows interactions between users and applications in a more decentralised and democratic way. Web3 enables the use and development of dApps, while Blockchain is more connected with cryptocurrency, such as Bitcoin.

Can Chainlink reach $1000? ›

It's not very likely that LINK will reach $1,000. Though Chainlink can grow in price and has the potential to do so, at $1,000 LINK crypto would have a huge market capitalization, so this is not a likely scenario.

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