Pet Treats Market Size, Share, Analysis: Trends, Growth Drivers, and Future Prospects in the Booming Pet Care Industry (2024)

𝐏𝐞𝐭 𝐓𝐫𝐞𝐚𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐢𝐳𝐞 / 𝐍𝐮𝐦𝐛𝐞𝐫𝐬

The global pet treats market size was valued at $8,140 million in 2023 and is projected to reach $14,500 million by the end of 2032, with a compound annual growth rate of around 5.3% from 2024 to 2032.

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐏𝐞𝐭 𝐓𝐫𝐞𝐚𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭?

When we talk about the pet treats market, we are referring to the sector of the pet food industry that is concerned with the manufacturing, distribution, and sale of treats and snacks that are created with the sole intention of being consumed by pets like dogs and cats.

These treats are frequently given to pets as rewards, as incentives for training, or as occasional indulgences because they are so delicious. A wide variety of items, like as biscuits, jerky, dental chews, freeze-dried treats, and a variety of other formulations, are available on the market.

These products are designed to appeal to the dietary and flavor preferences of diverse animals. Over the past few years, the market for pet treats has experienced tremendous expansion. This growth has been driven by the increasing humanization of pets, the growing awareness of the importance of pet health and wellness, and the need for snack options that are both convenient and healthy for companion animals.

𝐏𝐞𝐭 𝐓𝐫𝐞𝐚𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐒𝐩𝐚𝐜𝐞

The global pet treats market profiles key players such as:

👉 Nestlé S. A.

👉 And Others

𝐏𝐞𝐭 𝐓𝐫𝐞𝐚𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐆𝐫𝐨𝐰𝐭𝐡 𝐅𝐚𝐜𝐭𝐨𝐫𝐬

Several major variables that represent growing consumer tastes and trends in the pet care industry have enabled the market for pet treats to achieve substantial expansion. This growth has been driven by the market for pet treats. A number of the most important growth factors are as follows:

• Humanization of Pets: The humanization of pets has increased the demand for premium pet treats of superior quality. This desire has been driven by the growing tendency to treat pets as members of the family. Treats that are made with natural and unprocessed materials are becoming increasingly popular among pet owners, reflecting their preferences for nutritious and nutritionally sound food.
• Focus on Pet Health and Wellness: It is becoming increasingly important for pet owners to pay attention to the health and well-being of their animals, which has increased the demand for functional treats that also offer additional health benefits. Consumers are looking for items that contribute to the general well-being of their pets, and as a result, treats that include characteristics such as dental care, joint support, and enhancements to the skin and coat are becoming increasingly successful.
• Offerings of Innovative Products: The market for pet treats is experiencing innovation in terms of product compositions, flavors, and textures. As a means of catering to a wide range of consumer tastes and dietary requirements for pets, manufacturers are introducing novel ingredients, organic choices, and alternative proteins.
• Convenience and Portability: On-the-go and readily portable pet treats have become increasingly popular as a result of their convenience and portability. Busy lifestyles and the demand for pet care solutions that are practical have contributed to this trend. It is becoming increasingly common to find single-serving packs and resealable packaging, which cater to the requirements of pet owners who are looking for hassle-free solutions.
• E-Commerce Growth: The expansion of the market for pet treats has been considerably aided by the introduction of e-commerce platforms, which have been increasingly popular in recent years. they can explore a wide range of products, compare reviews, and gain access to specialty or niche delights that may not be widely available in traditional brick-and-mortar stores through the use of online channels, which give a simple means for them to do so.
• Training and bonding with pets: The use of pet treats is an essential component in the process of training and bonding with pets. As a result of an increase in the number of owners who use positive reinforcement training methods, there has been an increase in the demand for treats that are not only appealing but also good for the dog's health.
• Trends in Pet Ownership Around the World: The increasing number of people getting pets around the world, particularly in developing countries, has increased the potential client base for pet treats. There is a correlation between the growth of pet populations and the demand for treats, which in turn creates chances for market expansion.

Because of the dynamic and developing character of the pet treats market, which is a focus point within the larger pet care sector, these growth factors together contribute to the market's dynamic and expanding nature.

𝐏𝐞𝐭 𝐓𝐫𝐞𝐚𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐑𝐞𝐬𝐭𝐫𝐚𝐢𝐧𝐭𝐬

However, even though the market for pet treats has experienced tremendous growth, there are still several obstacles and constraints that could potentially hinder its development. Among the most significant obstacles in the market for pet treats are the following:

• Health Concerns and Obesity: Pet owners are becoming increasingly concerned about the rising prevalence of obesity in their animals and the associated health problems that have arisen as a result of this trend. It is possible that certain pet treats, particularly those that include a large amount of fat, sugar, or calories, could contribute to obesity if they are not fed in moderation. This has resulted in an increased demand for healthier treat options as well as a closer examination of the components of products.
• Regulatory Scrutiny: The market for pet treats is in the process of being subjected to regulatory scrutiny about product safety, labeling, and ingredient regulations. Manufacturers may face difficulties in complying with ever-changing laws, which may affect the introduction of new products and may also increase manufacturing costs.
• Allergies and Sensitivities: Just like people, animals can develop allergic reactions or sensitivities to particular components of food. There has been an increase in the demand for hypoallergenic treats as a result of the incidence of food allergies in pets. This has been a challenge for manufacturers to develop goods that can accommodate a variety of dietary requirements.
• Concerns Regarding Ethical and Environmental Issues: Pet owners are becoming increasingly aware of the influence that pet items, particularly treats, have on the environment. There has been an increase in the demand for environmentally friendly packaging as well as ingredients that are sourced sustainably and ethically. The management of supply chains and the development of new products might be difficult for manufacturers to accomplish when they are attempting to meet these expectations.
• Competition and Saturation: The market for pet treats is extremely competitive, with a large number of brands and items competing for the attention of consumers. It may be challenging for new entrants to establish a firm foothold in the market due to the saturation of the market, and current brands may need to undergo continuous innovation to differentiate themselves from their competitors.
• Price Sensitivity: When it comes to pet treats, certain pet owners are price sensitive. This is especially true given the availability of a wide variety of products at a variety of price points. For producers who want to appeal to a large number of customers, it can be difficult to strike a balance between providing affordable products and providing top quality.
• Economic Factors: Consumer spending on non-essential items, such as pet treats, can be impacted when the economy is in a downturn. It is possible that pet owners would reduce their discretionary spending during times of economic uncertainty, which will have an impact on the sales of premium or specialized treats.

For manufacturers to successfully navigate these constraints, they need to take a strategic approach. This approach should include an emphasis on transparency, innovation in product development, and addressing the growing expectations of pet owners regarding the safety of pet treats, nutrition, and ethical issues.

The global pet treats market is segmented as follows:

By Pet Type

• Cats
• Dogs
• Others

By Form

• Dry
• Wet

By Distribution Channel

• Supermarkets & Hypermarkets
• Online Retail Stores
• Specialty Stores

By Region

• North America - The U.S., Canada
• Europe- France, The UK, Spain, Germany, Italy, Rest of Europe
• Asia Pacific - China, Japan, India, South Korea, Southeast Asia, Rest of Asia Pacific
• Latin America - Brazil, Mexico, Rest of Latin America
• Middle East & Africa- GCC, South Africa, Rest of the Middle East and Africa

𝐑𝐞𝐚𝐝 𝐎𝐮𝐫 𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐑𝐞𝐩𝐨𝐫𝐭 -