Phoenix's First Kimpton Resort: Scottsdale Plaza Rebranded to Miralina! (2025)

Imagine waking up to stunning desert vistas in a luxurious oasis right in the heart of Arizona—now picture that paradise getting an even more lavish makeover. The Scottsdale Plaza Resort is transforming into the Kimpton Miralina Resort & Villas, marking Phoenix's very first Kimpton-branded luxury escape, set to dazzle guests in the Paradise Valley and Scottsdale area by early 2026. But here's where it gets exciting: this isn't just a name change; it's a complete reimagining that promises to elevate the entire experience!

To break it down simply for those new to the hotel scene, Kimpton Hotels & Resorts is a premium lifestyle brand known for its focus on personalized service, stylish design, and eco-friendly touches—like plush rooms with local art and sustainable practices that appeal to the modern traveler. And it all falls under the IHG Hotels & Resorts umbrella, the global giant behind chains like Holiday Inn and Crowne Plaza. On October 17, Kimpton announced this bold shift, revealing plans for a significant renovation that will breathe new life into the property.

Nestled at 7200 N. Scottsdale Road in Paradise Valley, this sprawling resort spans 42 acres and boasts more than 400 rooms and villas. Think of it as a sprawling retreat where you can lounge by the pool, explore the grounds, or unwind in accommodations that blend comfort with Arizona's natural beauty. The transition to the Kimpton brand is slated for early 2026, and the announcement hints at a 'significant reimagination'—perhaps envisioning upgraded amenities, gourmet dining options, or even more villas for that private getaway feel. For a deeper dive, check out the full story from the Phoenix Business Journal at https://www.bizjournals.com/phoenix/news/2025/10/17/scottsdale-plaza-resort-branded-kimpton.html?utmsource=sy&utmmedum=ptr&utm_campaign=knxv.

And this is the part most people miss: rebranding a resort like this could spark debate. Is it a smart move to inject more luxury into an already vibrant area, boosting tourism and local economies? Or might it raise prices out of reach for everyday visitors, potentially gentrifying the neighborhood? Some might argue it's a win for Scottsdale's reputation as a high-end destination, while others worry about losing the original charm of the Scottsdale Plaza. What do you think—does this rebrand signal progress or a loss of authenticity? Share your thoughts in the comments; I'd love to hear if you agree, disagree, or have your own take on how luxury developments shape our travel landscapes!

Stay tuned for more updates by signing up for the Headline Newsletter—your go-to source for the latest Arizona buzz.

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Phoenix's First Kimpton Resort: Scottsdale Plaza Rebranded to Miralina! (2025)
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