Product Liability Insurance | Zensurance (2024)

Product Liability InsuranceZensurance

Protect your business from product-related claims and lawsuits with Product Liability Insurance.

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Trusted by over 300,000 Canadian small business owners!

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Save up to 35% on your insurance

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Instant price and coverage in just a few clicks!

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Trusted by over 300,000 Canadian small business owners!

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Save up to 35% on your insurance

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Instant price and coverage in just a few clicks!

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We help Canadian small business owners save time and money by providing
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Claims Examples

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Problem: A customer claims a skincare product you formulated and sold to them caused a severe chemical burn.

Outcome: Your client successfully sues for bodily injury. Your Product Liability Insurance covers the medical fees and legal expenses, totalling $85,000.

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Problem: A customer claims a malfunction in the toy they purchased from your e-commerce site caused their toddler to choke.

Outcome: The customer successfully sues you for bodily injury. Your Product Liability Insurance covers the legal expenses and costs to recall the product, totalling $134,000.

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Problem: Your distribution company is named in a lawsuit against one of your retail suppliers regarding a design malfunction.

Outcome: Your Product Liability Insurance covers the legal expenses and monetary judgment, totalling $330,000.

Product Liability Insurance, Explained.

What is Product Liability Insurance?

Product Liability Insurance protects business owners against claims alleging third-party property damage or bodily injury caused by a product you manufacture, distribute, or sell. It protects your business from damages from design, manufacturing, or marketing defects, such as incorrect labelling and safety warnings.

What is not covered by Product Liability Insurance?

Product Liability Insurance only covers third-party property damages or bodily injuries caused by a product you sell or manufacture. Any other damages to a third-party, such as slip-and-fall injuries, would be covered under a separate general liability insurance policy.

How much does Product Liability Insurance cost?

The cost of Product Liability Insurance will vary depending on the type and volume of products you sell, manufacture, or distribute.

The following factors are typically taken into consideration when determining the cost of your premium:

  • Type of Product and Associated Risks
  • The volume of Product Sold
  • Claims History
  • Coverage Limits
  • Annual and Projected Revenue

Note: your Commercial General Liability Insurance may not automatically include product coverage. Speak to your broker about customizing your policy to meet your specific business needs.

Who needs Product Liability Insurance?

Product Liability Insurance is recommended for anyone who sells, manufactures, or distributes a product, including food. It is beneficial to online retailers, as well as those operating a brick-and-mortar location.

If you are a member of a distribution chain, ensure all suppliers, manufacturers, and distributors are adequately insured. Please discuss with your broker whether or not you need to add them to your policy. Conversely, make sure you are included as an additional insured on their policies, as you can be held responsible for product liability on their end, too.

If you import or export products outside of North America, verify that the products are compliant with industry standards and that all labels contain the required and appropriate information.

Does Product Liability Insurance cover services?

No, Product Liability Insurance does not cover service-related claims and only covers third-party property damage or bodily injury caused by a product you sell, manufacture, or distribute.

Claims associated with failure to provide a service as advertised, negligence, or misconduct are covered by Professional Liability Insurance, also known as Error and Omissions.

How much Product Liability Insurance do I need?

The amount of coverage you need will vary based on factors such as product type, associated risks, and volume. Speak with your broker to determine the adequate coverage for your specific business needs.

Frequently Asked Questions about Product Liability Insurance

What is the difference between Product Liability Insurance and General Liability Insurance?Zensurance

What is the difference between Product Liability Insurance and General Liability Insurance?

General Liability Insurance provides protection in a wide range of cases where a third-party suffers injury or property damage either on your premises, or you or your employees cause damages on the third-party’s premises. Product liability only extends as far as such damages being caused by a product that you sold or manufactured. For example, if a customer were to be injured due to a slip n’ fall at your store, any subsequent insurance claim may be covered by general liability but not product liability.

Is Product Liability Insurance legally mandatory for retail and e-commerce stores?Zensurance

Is Product Liability Insurance legally mandatory for retail and e-commerce stores?

In most industries, product liability insurance is not mandatory, however, it is strongly recommended, especially if you sell items that could easily result in claims. For example, food items may lead to food poisoning. Clothing items may also lead to skin reactions.

Does Product Liability Coverage cover damages to my stock and inventory?Zensurance

Does Product Liability Coverage cover damages to my stock and inventory?

No. All forms of liability insurance only cover damages to a third-party. Injuries to you and your employees, and damages to your assets, including stock and inventory, are not covered under Product Liability Insurance.

Other Business Insurance Coverage Options To Consider:

  • Commercial General Liability Insurance

  • Errors and Omissions Insurance

  • Business Interruption Insurance

  • Legal Expense Insurance

  • Cyber Liability Insurance

  • Commercial Property Insurance

  • Directors and Officers Insurance

  • Commercial Auto Insurance

  • Event Insurance

  • Builder’s Risk Insurance

  • Cargo Insurance

  • Business Liability Insurance

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FAQs

What do product liability claims typically cover? ›

Product liability refers to the legal liability of manufacturers or sellers to compensate buyers, users and even bystanders for damages or injuries suffered because of defects in goods purchased.

Who is liable for product liability? ›

If the product is faulty then the liability for any harm caused by the product lies with the manufacturer. However, if the manufacturer can't be traced, has gone out of business, or is outside the EU, then a claim could be made against the distributor, supplier or retailer instead.

What does product liability mean for a manufacturer? ›

Product liability law covers injuries or damages resulting from design defects, manufacturing defects, or marketing defects (failure to warn). It ensures that consumers have the right to expect safe products and allows them to seek compensation if this expectation is not met.

What is product liability versus warranty? ›

Thus, a statement by the seller with respect to the quality, capacity, or other characteristic of the goods is an express warranty. For example, “This shirt is 100% cotton.” Products liability refers to the liability of any or all parties along the chain of manufacture of any product for damage caused by that product.

What does product liability insurance not cover? ›

Product liability insurance covers lawsuits for physical harm or damage caused by a product. It's not designed to cover problems caused by software, apps, IT and technical products. For example, product liability insurance doesn't cover coding mistakes and software errors that cause financial harm to your customers.

What is an example of a product liability? ›

So, for example, if your vehicle veered off the roadway because of a faulty steering, you would have a product liability claim only if you can show evidence that your accident and resulting injuries were caused by the steering defect, not because of a mistake you made.

How do you prove product liability? ›

You must prove that the product's defect directly led to your injury or losses. This is not the same as simply showing you were injured while using the product. Your attorney will help you take this a step further to show that the product's defect led to your injuries.

What are the 4 doctrines of product liability? ›

The primary theories for recovery include the following: negligence, tortuous misrepresentation, breach of warranty, and strict liability in tort. Tort Theory of Negligence: The tort of negligence remains a central part of the law of products liability.

What is negligence in product liability? ›

Product liability negligence refers to a company's failure to meet the legal standard of care in the manufacturing or design of a product. The law requires that manufacturers take reasonable steps to ensure that their products are safe for consumers.

What is product liability for dummies? ›

Product liability is a doctrine that gives plaintiffs a cause of action if they encounter a defective consumer item. This doctrine can fall under negligence, but it is generally associated with strict liability, meaning that defendants can be held liable regardless of their intent or knowledge.

How to establish product liability? ›

Steps to File a Product Liability Claim

Initially, the injured party must establish that they have been harmed by a defective product. From there, it's crucial to gather evidence, which should include the product itself, medical records, and any other documentation of damages incurred.

Do retailers need product liability? ›

Without this coverage, retailers could be held liable for any medical bills and other damages associated with product-related injuries or accidents. Plus, it can help cover legal fees if you're sued over a defective item, as well as lost wages and pain and suffering caused by the defective item.

What is the difference between product liability and product guarantee? ›

Product Guarantee Insurance will respond if there is a problem with the product, whether it is dangerous or not. Product Guarantee Insurance is often purchased in conjunction with Product Liability Insurance, which covers cliams for injury or damage caused by the product.

What is the difference between product liability and product recall insurance? ›

Product Liability Insurance: Covers legal expenses and compensation for bodily injury or property damage caused by your product. Product Recall Insurance: Covers expenses related to recalling defective products from the market, including notifica- tion, transportation, and disposal costs.

What is the difference between premises liability and product liability? ›

Premises liability insurance helps protect you and your business if someone injures themselves on your owned or rented business property. What does product liability insurance cover? Product liability insurance helps protect your business if someone is injured or something is damaged by one of your products.

What are the three major bases product liability claims must fulfill? ›

He goes on to say that in cases of product liability, there are three major bases for product liability claims. Section 2 of the Restatement (Third) of Torts: Products Liability identifies the following: manufacturing defect, design defect, failure to warn (also known as marketing defects).

What are the top 4 considerations of a liability statement for a product? ›

Product liability claims generally must meet four elements for strict liability to apply:
  • The plaintiff must be a merchant. This means someone who routinely deals in goods of the type at issue. ...
  • The product must be defective. ...
  • No changes. ...
  • The plaintiff must be using the product in a foreseeable manner.

What are the four most common types of software product liability claims? ›

The four most general categories of suits under tort are negligence, strict liability, intentional torts, and breach of warranty. For the sake of brevity their definitions are listed below: Negligence is when the maker of a product does not reasonably investigate potential hazards or test its products.

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