Revision vs Redesign (2024)

Revisions vs Redesign

Some folks don't understand the design process. What takes a lot of work or a little. I wish I could explain it to them.

My ultimate goal is to create a cover that sells books. I am more than happy to take on revisions that improves the cover to achieve this goal, however there is a difference between revising (or refining) a design and redesigning it.

The image shows a revision. I changed the background colors and a few details. A redesign would be something like redoing the angle we see the characters, a different setting, or something that would require a new cover--a new start from the ground up.

This is the process I use to avoid the redesign.

First, my client fills out the questionnaire. This will give me everything I need to create a cover. Secondly, I do a rough of the cover based on these instructions. As long as things are rough I can revise the design.

Once a design is approved I create the cover. Any requested changes after the design process begins needs to improve the agreed upon design and not change it. I will explore all revisions requested and usually I make the requested change. And this is where things wrap up in a few rounds of revision or they get crazy with requests.

So why do I promise unlimited revisions? Because I don't want to put a hard number on it. Some clients need a few adjustments while others will need more.