Roblox is now letting creators sell digital items that are only available in limited quantities, according to a post on its developer forums. That means, for example, that a creator can make a small number of digital sweaters for Roblox avatars in an effort to make that sweater feel more valuable. Users will also be able to resell these limited items, and when that happens, the original creator will get a 10 percent cut of every sale.
Before now, creators could already make and sell digital items (which you may see referred to as “user-generated content,” or UGC). Roblox is calling these new user-made limited items “Limiteds,” and yes, the entire premise of a scarce digital Roblox good feels like it’s straying into the realm of NFTs.
But Limiteds are not blockchain-based in any way; they’re Roblox-exclusive items that can only be purchased with the in-game Robux currency, which you buy with real money. Roblox also requires that creators apply to sell Limiteds (all creators selling UGC have to apply to do so) and pay an upfront cost —calculated differently from the normal item upfront fee —before listing a limited-availability item. This could prevent creators from flooding the market with junk just to try and earn a quick buck.
Checking Roblox’s Avatar Shop, I’m already seeing that some creators have posted Limiteds since the program was announced last week, though I had to apply some filters to find them. I actually kind of like this potato with a crown (120 Robux) and this UFO sunhat (150 Robux). For an idea of how that translates to real-world money, you can purchase 400 Robux for $4.99.
Screenshot: Jay Peters / The Verge
These aren’t actually the first limited-time items on the store. As shown in one of People Make Games’ excellent videos about Roblox, the company has sold Roblox-made limited-time items in the past, and if you sort by “Limited” in the Roblox store, you’ll see many listed by resellers for hundreds of thousands or even millions of Robux. But any new influx of limited Roblox items could be enticing for the many young players on the platform, and they could encourage dangerous overspending if a parent hasn’t set monthly spending limits.
The idea of limited-availability digital gear isn’t unique to Roblox. Fortnite constantly adds new in-game outfits to its store that are only available for a limited time. However, there are an unlimited number of those outfits for purchase, and in Roblox’s case, creators are the ones making that gear and introducing it to the in-game economy. And since Roblox takes a cut of every sale, the more of these scarce digital goods people buy, the more money the platform makes.
Update April 14th, 5:21PM ET: Clarified in the first paragraph that the items are digital items. Clarified in the third paragraph that all creators selling UGC must apply to be able to do so, not just those selling Limiteds.
FAQs
Roblox is now letting creators sell digital items that are only available in limited quantities, according to a post on its developer forums. That means, for example, that a creator can make a small number of digital sweaters for Roblox avatars in an effort to make that sweater feel more valuable.
Can you sell Roblox avatar items? ›
Roblox allows you to create avatar items, such as accessories and clothing, and sell them on the Marketplace.
Can I sell my limited items on Roblox? ›
Note: Limited or Limited U items can only be resold by accounts with a Premium membership. After purchase, items enter a hold for up to 30 days. The item can only be resold after this holding period ends.
Can UGC creators make limiteds? ›
Here are some key points to know regarding UGC Limiteds: Creators can dictate the quantity of items, thereby controlling scarcity. Creators set the pricing. Limiteds can be resold, and the original creator earns 10% every time the item is resold.
Is Roblox still releasing Limiteds? ›
With the announcement of opening up Limiteds to the community, we no longer plan to publish Roblox-created Limited items on a regular basis as we always strive to be a platform that serves the community; this means creators will not have to compete with new Roblox-created Limiteds and more earnings go to the community.
Is it illegal to sell in-game items for Robux? ›
Roblox prohibits exchanging any in-game items, assets, or virtual currency for real money or anything of value outside of the platform.
Why are Roblox avatar items so expensive? ›
Roblox's Avatar Shop Has Gotten Much More Expensive
In other words, creators no longer decide on a flat price for their items and instead have to decide how high above the minimum price they want it to sell, meaning the price is likely to change all the time depending on market demand.
Will UGC limiteds be tradable? ›
7 Days holding period assures that you can trade a UGC Limited around 4 times a month (which means that if you have Premium for a month, you can still get some value out of UGC Limiteds).
How much do Roblox UGC creators earn? ›
Ugc Content Creator Salary
| Annual Salary | Hourly Wage |
|---|
| Top Earners | $128,000 | $62 |
| 75th Percentile | $128,000 | $62 |
| Average | $116,615 | $56 |
| 25th Percentile | $123,000 | $59 |
Let us explain. UGC is content created by real brand fans. However, many freelancers who specialize in content creation for social media know precisely how to write texts or create videos that feel that way. These paid creators work with brands in a way that seems completely organic.
The same hoax (with a few details changed) goes around every year or two. The official Roblox Twitter account says, “Let's set things straight: Roblox isn't 'shutting down'. The same hoax (with a few details changed) goes around every year or two. Remember: don't believe everything y'all read on the internet!”
How much does Roblox take from selling limiteds? ›
Selling Limiteds: As a reminder, when selling anything on Roblox, the item creator, the seller, and Roblox receive a split of every transaction as follows: 30% to creator.
How much does it cost to publish an UGC Roblox? ›
those looking to publish ugcs: it costs u 750 to UPLOAD and then 1.5k to sell. keep in mind your item might not sell out.
Can you refund avatar items on Roblox? ›
Is it possible to get a refund for all of them from Roblox? Not really, unless the item gets deleted or taken down by Roblox then they would provide you with a refund.
Is there a way to trade avatar items in Roblox? ›
Go to that player's profile page. On the menu that pops up, select Trade Items. Select item(s) that you want to trade away.
Can you sell anything in Avatar? ›
As we said, there is no way to sell items in Avatar, and the only choice is to find ways to get someone else to take them off your hands. Or put them in a stash and forget about them forever.
