Robo-Advisors (2024)

Online investment management services that employ mathematical algorithms to provide financial advice with minimal human intervention

Written byCFI Team

What are Robo-Advisors?

Robo-advisors are online investment management services that employ mathematical algorithms to provide financial advice with minimal human intervention. They use their algorithms to manage and allocate client assets in the most efficient way possible.

Robo-Advisors (1)

Robo-advisors use online questionnaires that obtain information about the clients’ degree of risk-aversion, financial status, and desired return on investment.

Degree of Risk Aversion

The degree of risk aversion refers to the extent to which investors are willing to lower returns in order to reduce uncertainty. For an individual, it usually varies depending on the financial goals and time horizon of the investment.

For example, someone who is close to retirement would lean more towards risk-averse investments as they can’t afford to lose their life savings. In contrast, a young investor may be more risk-seeking, as they have time to recover lost funds.

Types of Investors

An individual/investor can be categorized as:

1. Risk-averse

Risk-averse investors typically look for safe investments, although they may realize relatively lower returns.

2. Risk-neutral

Risk-neutral investors tend to be indifferent between relatively risky and safe investments.

3. Risk-seeking

Risk-seeking investors usually favor riskier investments that offer high rewards.

Features of Robo-Advisors

1. Portfolio management

Robo-advisors create optimal portfolios based on the investors’ preferences. Typically, portfolios are created based on some variant of the Modern Portfolio Theory, which focuses on the allocation of funds to stocks that are not perfectly positively correlated.

Robo-advisors usually allocate funds to risky assets and risk-free assets, and the weights are decided based on the investors’ goals and risk profile. Robo-advisors monitor and rebalance the portfolio as economic conditions change by adjusting the weights of risky and risk-free assets.

2. Tax-loss harvesting

Tax-loss harvesting involves the sale of securities at a loss in order to save on capital gains tax, typically done towards the end of the tax year. By selling a security at a loss, investors avoid paying taxes on that income.

At the same time, it is important to invest in a similar security in order to maintain the portfolio allocation and reap the rewards of an upturn in the markets. Robo-advisors automate the process, allowing users to benefit from tax-loss harvesting effortlessly.

Advantages of Robo-Advisors

1. Less expensive

Robo-advisors offer traditional investment management services at much lower fees than their human counterparts (financial advisors). The minimum amount required to use such types of software is also much lower than the minimum amount required by financial planners.

2. Easy to use and secure

Robo-advisors also add value by allowing investors to invest in many different asset classes conveniently through mobile phones or web applications. Furthermore, they provide full access to portfolio management tools, which offer more flexibility and security to users.

Limitations of Robo-Advisors

Although robo-advisors offer cheaper and faster investment management services than human advisors, they lack the subjectivity required to offer fully-personalized services.

Robo-Advisors vs. Human Advisors

Financial advisors usually got the expertise required to execute trades and construct portfolios for their clients. Given that each client tends to assume a unique attitude towards risk, advisors often need to be subjective in constructing portfolios based on the clients’ goals and needs. Advisors are also responsible for checking in with their clients regularly and re-evaluating investment goals based on changes in the market.

For their expertise, management, and ability to execute, financial advisors charge client fees and/or commissions that can be extremely high. On the other hand, robo-advisors charge relatively low or negligible fees; however, the tradeoff is with the subjectivity and degree of personalization that human advisors provide.

Robo-advisors provide investors and users with the resources and tools needed to execute trades and build portfolios, along with the option of automating their investment. Yet, although robo-advisors offer more flexibility, lower costs, and higher control to investors, they lack the expertise and subjectivity provided by human advisors.

Are Robo-Advisors Safe?

Robo-advisors are neither safe nor risky – the riskiness of a portfolio managed by a robo-advisor fully depends on the preferences of the investor. Robo-advisors provide investors with a variety of risk and timeline preferences to choose from.

Risk-tolerant investors may choose a risky portfolio (e.g., more stocks, fewer government bonds), whereas risk-averse investors may choose a portfolio that offers lower returns at lower volatility (e.g., a relatively higher concentration of risk-free securities). By assessing every individual investor’s appetite for risk, robo-advisors are able to curate personalized portfolios.

Examples of Robo-Advisors

1. WealthSimple

WealthSimple charges a 0.40%-0.50% management fee, depending on the portfolio. There is no minimum investment amount required, and the company offers to manage up to $10,000 worth of assets free for a year.

2. Wealthfront

Wealthfront charges a 0.25% management fee. It requires a minimum investment of $500 and offers to manage up to $5,000 worth of assets free for a year.

3. Betterment

Betterment charges a 0.25% management fee. It does not require a minimum investment amount and offers to manage assets free for a year for qualifying deposits.

4. Ellevest

Ellevest charges a 0.25% management fee. It requires a $0 minimum investment and offers a free subscription to Ellevest Digital (0.25% annual fee) for a month. It is also a company “built by women, for women.”

5. SoFi Automated Investing

SoFi charges a 0% management fee. It requires a $0 minimum investment and offers free career counseling, as well as discounts on qualifying deposits.

More Resources

CFI is the official provider of the Capital Markets and Securities Analyst (CMSA)™ certification program, designed to transform anyone into a world-class financial analyst.

In order to help you become a world-class financial analyst and advance your career to your fullest potential, these additional resources will be very helpful:

Robo-Advisors (2024)

FAQs

Is a robo-advisor a good investment? ›

The takeaway

For those who have more straightforward goals, a robo-advisor may be a good fit. But for those who have complex financial needs and want more of a personal touch, a human advisor may prove the best option.

What is the average fee for a robo-advisor? ›

Robo-advisors, like Automated Investor, typically have lower fees than traditional wealth managers. The cost to use a robo-advisor generally ranges from 0.25% to 0.50% of your portfolio compared to 0.5% to 1.5% for traditional advisors.

Which robo-advisor has the best performance? ›

If you're in the market for a robo-advisor, there are plenty of providers to choose from — but important factors like fees, investment portfolios, account minimums and other features can vary widely. In our analysis, the two robo-advisors with the top scores are Wealthfront and Betterment.

Do any robo-advisors beat the market? ›

Do robo-advisors outperform the S&P 500? Robo-advisors can outperform the S&P 500 or they can underperform it. It depends on the timing and what they have you invested in. Many robo-advisors will put a percentage of your portfolio in an index fund or a variety of funds intended to track the S&P 500.

What is the biggest disadvantage of robo-advisors? ›

Limited Flexibility. Most robo-advisors won't be able to help you if you want to sell call options on an existing portfolio or buy individual stocks. There are sound investment strategies that go beyond an investing algorithm.

What is the average return of a robo-advisor? ›

Robo-advisor performance is one way to understand the value of digital advice. Learn how fees, enhanced features, and investment options can also be key considerations. Five-year returns from most robo-advisors range from 2%–5% per year.

How do robo-advisors make money? ›

As with many other financial advisors, fees are paid as a percentage of your assets under the robo-advisor's care. For an account balance of $10,000, you might pay as little as $25 a year. The fee is typically swept from your account, prorated and charged monthly or quarterly.

Is Schwab robo-advisor free? ›

Schwab Intelligent Portfolios charges no account management fee. The service also offers a premium option, which costs $30 a month plus an initial $300 upfront planning fee, and includes access to certified financial planners.

What percentage of people use robo-advisors? ›

Surprisingly, our survey found that just 16% said they use these digital wealth management platforms to build wealth for retirement, and 9% of respondents said they'd use a robo-advisor to build long-term wealth.

Can robo-advisors lose money? ›

Robo-advisors, like human advisors, cannot guarantee profits or protect entirely against losses, especially during market downturns—even with well-diversified portfolios. Because most robo-advisors only take long positions, when those assets fall in value, so will the portfolio it has constructed.

Are robo-advisors good for retirees? ›

A robo-advisor can help ease the burden of managing your portfolio as you transition to retirement—and help you figure out how to tap your assets in tax-smart ways.

Is robo-advisor better than etf? ›

Robo-advisors help automate the decision-making, recommending a portfolio that aligns with an investor's goals and preferences. Robo-advisors may carry higher fees than ETFs, but their costs usually remain below those of a traditional human advisor.

Do rich people use robo-advisors? ›

Digital Advisor Use Dropped in 2022

High-net-worth investors exited robo-advisor arrangements at the highest rates. Here's how the data broke down along asset levels: $50,000 or less: A drop from 23.6% to 20.6% in 2022, which translates to a decrease of 3 percentage points.

Why robo-advisors failed? ›

Robo-advisors in the U.S. have faced three main challenges: high client acquisition costs, ongoing costs of servicing clients, and low revenue yield on client assets.

Are robo-advisors FDIC insured? ›

Since you're investing, your returns aren't guaranteed by the Federal Deposit Insurance Corporation (FDIC), so you can lose money. However, money that your robo-advisor puts in a cash account is typically protected by the FDIC.

Do robo-advisors make you money? ›

Robo-advisors, like human advisors, cannot guarantee profits or protect entirely against losses, especially during market downturns—even with well-diversified portfolios. Because most robo-advisors only take long positions, when those assets fall in value, so will the portfolio it has constructed.

What are the risks of using a robo-advisor? ›

Algorithmic Risks

Since robo-advisors rely on algorithms to make investment decisions, there is a possibility for errors, biases or overfitting that could lead to suboptimal performance. Additionally, these algorithms might struggle to adapt to unexpected market events, as they are typically based on historical data.

Why did robo-advisors fail? ›

Robo-advisors in the U.S. have faced three main challenges: high client acquisition costs, ongoing costs of servicing clients, and low revenue yield on client assets.

Is robo-advisor better than trading? ›

Online brokers are ideal for those who prefer a hands-on approach, making their own decisions and doing their own research. Robo-advisors are best suited for those who value simplicity and hands-off automation.

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