Eating a diet rich in fruits and vegetables can help reduce the risk of many leading causes of illness and death, such as heart disease, type 2 diabetes, some cancers, and obesity. And they're delicious! However, only one in 10 adults get enough fruits or vegetables.*
These tips can help you get the most for your money:
- Buy in season.
When produce is in season, there’s more of it available—so it’s more affordable. - Time it right.
Visit the farmers' market near the end of the day. Vendors are often willing to offer discounts on produce remaining on their hands as closing time nears. - Buy in bulk.
It's often possible to get a case price on fruits and vegetables. Ask your local farm stand or the produce department of larger groceries, and stock up, then preserve or freeze your bounty. - Grow your own.
A small raised bed or a few pots on a patio can yield a much greater harvest than you might imagine. Start from seeds for even greater savings.
Storage and Prep Tips
- Bag fresh fruits and vegetables separately from meat, poultry, and seafood products.
- Refrigerate all produce that is purchased pre-cut or peeled.
- Wash fruits and vegetables under running water just before eating, cutting or cooking (even if you plan to peel the produce). Avoid using soap, detergent, or commercial produce washes.
- Dry produce with a clean cloth towel or paper towel, as that may further reduce any bacteria.
