Affordable life cover
Simple Life Insurance offers your clients protection that helps cover the essentials
Enhanced cover and additional options aren't for everyone. Aviva's Simple Life Insurancecould give your clients peace of mind without breaking the bank.
Immediate cover
Instant decisions and no medical referrals as standard
Essential protection
No fuss – easy life cover from £3.50 a month
Claims you can count on
Please visit our claims hub for details of the claims we've paid.
Product details
Why Simple Life Insurance?
- Financial peace of mind – without breaking the bank. Your clients can get essential protection from £3.50 a month
- Immediate cover – instant decisions and no medical referrals as standard
- You and your clients can count on us – in 2023 we paid out 99.3% of life insurance claims, paying £761m
- Cover that's simple to understand– use our 'What is protection?' video as a starting point
Features and benefits
Simple Life Insurance comes with a number of benefits available at no extra cost:
- Simple Life Insurance offers essential protection for your clients
- Guaranteed lump sum on death(we won't pay this if the life covered dies because of suicide or intentional, self-inflicted inury within 12 months of the policy start date)
- Terminal Illness cover included
- Guaranteed premiums starting from as little as £3.50
- Level or decreasing cover with selectable interest rates
- Immediate decisions
- No medical referrals as standard
For full terms and details, please see the policy summary or policy conditions.
Claims
We're proud of our strong track record of paying claims. Visit our claims hub for details of the claims we've paid and the great work we do to support our customers when they need us most.
If your clients need to claim, we’ll do all we can to reduce their stress and anxiety at what is an incredibly difficult time. From help with filling out paperwork to answering questions, we’ll be there for your clients, and their families, when they need us most.
To make a claim, they can call the team on:
0800 158 3467
Monday-Friday 8:00am-6:00pm
Saturday 8:00am-2:00pm
Please be aware calls may be recorded
Or, if they can't face talking about what's happened, they can get the process started online instead.
Your client can fill in an online form to tell us they need to make a claim.
Quote, apply and track cases online
Visit ALPS
Your Simple Life Insurance toolkit
Business support
Doing protection business just got easier
We're committed to making it easy to do protection business with us, so we've produced a range of helpful support materials - all designed to save you time.
ALPS in focus guide
Gain knowledge on what ALPS has to offer you, whilst discovering some of the tips and tricks that could save you time.
Underwriting centre
Our digital hub contains everything you need to know about our underwriting.
Learn moreabout Underwriting centre
Haven't found what you're looking for?
You can email our protection sales and support team on:
protectionsupport@aviva.com
Open Monday-Friday, 9am-5pm.
Or, alternatively, see our contact us page for a full directory.
Go to contact us
- Log in or Register
